Interrogation In Public Hospitals

Since the outbreak of the new crown pneumonia outbreak, Internet health care has been "showing great mercy", and a series of favorable policies have been promulgated. With the introduction of internet medical care into medical insurance, public hospitals will accelerate the pace of entering the network, or will become the next leader in the Internet healthcare industry.

Public hospitals complete their inquiring procedures in hospitals by exclusive clients or WeChat applets. If Guangdong No.2 People's Hospital answers questions on the line of WeChat public number, it guides the patient to describe the illness through the column of "seeking medical advice" in the public number. After receiving the doctor, the user can exchange video with the doctor. The First Affiliated Hospital of Zhongshan University is on the client's cloud consulting room.

In addition to fever consultation, many public hospitals have launched some "special services". For example, the Third Affiliated Hospital of Zhongshan University in February 1st launched the "new type of coronavirus pneumonia epidemic psychological screening system", allowing users to watch Intelligent Animation psychological testing, and effectively guide the timely intervention of patients in need or medical treatment.

According to incomplete statistics, as at the beginning of February, there were at least 190 public health clinics in China, including fever clinic and new crown pneumonia free Internet treatment / online consultation service.

Yang Haozhen, director of the medical department of the Tencent medical service center, told the twenty-first Century economic news reporter that since the outbreak of the outbreak, the national health and Health Committee has issued a quick guidance to encourage Internet diagnosis and treatment for epidemic prevention and control, which is a positive signal for the industry.

Public hospitals speed up access to the Internet

The new crown pneumonia epidemic has brought an audience of hundreds of millions of user education to the Internet hospital. The huge online inquiry group is quietly forming.

The monitoring data of Yi Guan thousand sail showed that during the Spring Festival of 2020 (six in the first twenty-nine months of the twelfth lunar month), the highest peak of independent APP activity reached 6 million 712 thousand people in the Internet Medical interrogation field, with the largest increase of nearly 1 million 600 thousand, or up to 31.28%. WeChat's "payment" page has opened a new crown pneumonia epidemic area since January 26th. As of February 6th, it has served more than ten million users in just 10 days, and the core service day has more than one billion calls. According to the data from the foresight Industry Research Institute and the Health Institute, the market size in 2020 is expected to exceed 100 billion yuan.

The vigorous demand for internet medical services caused by the epidemic makes it impossible for the offline medical institutions to "look". On the front line, the public health care institutions lacking in business have also seen the "fertile ground" of internet medical treatment, and have begun to build an Internet platform to meet the needs caused by users unable to seek medical treatment under the line. Take Shanghai as an example, in February 25th, the Xuhui District central hospital became the first public hospital licensed by the Internet hospital. As of March 3rd, the first batch of 6 public hospitals in Shanghai had been listed as "Internet hospitals".

And the state directly integrates Internet health care into medical insurance settlement, which is a place for public hospitals to develop Internet healthcare.

In March 2nd, the two departments of the national health insurance agency and the national health and Health Committee issued the guidance on "Internet +" medical insurance services during the period of promoting the prevention and control of new crown pneumonia.

In April 7th, the ministries and commissions of the national development and Reform Commission issued the "implementation plan for the development of new economy" by promoting the "wisdom of the upper cloud". The national digital economic innovation and development pilot area is used as a carrier. In the field of health and health, we explore the promotion of internet medical insurance first appointment system and appointment triage system, and carry out pilot reform, practice, exploration and application of internet medical care, including medical insurance settlement, payment standard, drug network sale, grading treatment, remote consultation, multi practice, family doctor, online ecosphere reception, etc.

Latitude Health, a consultancy, points out that China's hospitals are ushering in the construction of Internet hospitals after medical insurance has been upgraded to include Internet health care. This is due to the impact of the epidemic. Hospitals have to speed up the development of Internet tools. On the other hand, medical insurance will include online inquiring and let the public hospitals really have the power to embrace the Internet for the first time. Although public hospitals have been expanding the demand for patients through the Internet, the Internet has not been included in the medical insurance system. It is very difficult for patients to import, nor can they rely on the Internet to pull new customers and stay in hospitals. With the diversion of the payment side, Internet healthcare is expected to become a new channel for hospital development.

The impact of "sudden emergence"

In fact, before the outbreak, the internet medical field "old gamers" are mainly Internet hospitals that Internet companies bid for. Good doctors' Yinchuan smart Internet hospital, Yinchuan lilac Internet hospital and Yinchuan spring rain Internet hospital belong to this category. In the epidemic, public hospitals, which are "suddenly rising", belong to another industry that takes medical institutions as the main body and expands services by Internet technology.

Public hospitals have natural advantages in a domestic medical market dominated by public health care institutions and national health insurance. Now, with the opening of medical insurance policy and first chance to Internet healthcare, the advantages of public hospitals seem to have spread to the internet medical field. Many people in the industry believe that the development of Internet healthcare is shifting from traditional social capital to medical institutions dominated by public hospitals.

Not only that, although the penetration rate of internet medical services has reached a new high, the problem that internet medical companies are facing is still unresolved. Take Ali health as an example. Since 2014, Hong Kong stocks have been losing their shares since they were listed on the backdoor market. Its interim results in 2019 showed that the company achieved a revenue of 4 billion 117 million yuan, an increase of 119.1% over the same period last year, and a net profit loss of 7 million 629 thousand yuan, narrowing 91.5% compared with the same period last year.

The market share is divided, the profit mode is still not running through, the willingness of doctors to enter is reduced, and the situation of public hospitals is different from that of the public hospitals.

However, there are also some cautious voices about the development of internet medical care in public hospitals. Some people in the industry analyzed that medical insurance is only partially open, and the first visit has not yet been broken.

Medical insurance is an important part of national economy and people's livelihood. It is not a simple matter to include Internet healthcare in the scope of medical insurance. The Internet for medical treatment will not be released in large areas. There should be some restrictions on disease departments and open departments. The rate will probably choose a part of the field of diagnosis and treatment and drug risk.

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