Domestic Demand Rebounded Or In 8-10 Months? How Do Textile Enterprises Choose The Way To Break Through?

Recently, some media have released a survey on when domestic demand can recover. Over 300 textile people participated in the survey.

The results show that 40.67% of the textile people believe that domestic trade demand will be better between August and October. 15.61% of the textile people believe that at the end of 2020, 11.51% of the textile people believe that they should be in the first half of next year, 11.46% of the textile people believe that they will be in the second half of next year, while 21.11% of the textile people say that the time points will not be predicted.

　　 It can be seen that most textile people believe that although the market is bad now, there is still some possibility of the improvement of domestic trade. The period from August to October is a good time.

At present, the impact of the epidemic has affected the entire textile sector, bringing unprecedented challenges to the industry. In the face of difficulties, let's see how textile enterprises can survive.

R & D upgrade to enhance pressure resistance

In recent days, in the inspection workshop of Zhejiang odd brocade Textile Co., Ltd., more than 10 cloth inspecting machines were lined up to carry out cloth inspection operation. The fabric was transported in one roll and one volume, and the workers were skilled in completing the process of membrane, sealing and so on. It is understood that this batch of 1 million 500 thousand meters of tooling fabric list shipped in April 6th, and then will be sent to the field one after another.

Qi Jin textile is an enterprise that produces cotton, linen, wool, silk, dyed fabric and colored spinning. It has been officially resumed in February 12th and has been fully loaded in February 20th. "Since the resumption of business, the production and operation of enterprises has been little affected by the epidemic. Orders have been placed in May, and now we are racing against time and time." He Fengjiao, director of Zhejiang Qi brocade Textile Co., Ltd. The outbreak of the epidemic has brought great impact to the textile industry. Why can Qi Jin textile industry go up against the market? "Differentiated development, R & D and intelligent manufacturing." He Fengjiao came up with the secret.

In recent years, Qi Jin textile has stepped up the pace of fashion textile development, adheres to the differentiated development strategy, and deeply ploughs high-end market segments, and has been working with powerful brand enterprises. Under the epidemic situation, odd brocade textile is to increase the research and development trend of quasi popularity trend and realize the growth trend of production and sales.

In addition to taking the road of differentiation, Qi Jin textile also vigorously implemented intelligent transformation, and promoted the optimization and upgrading of production equipment, technology, enterprise management and sales channels. In June last year, Lanxi started the creation of the textile industry intelligent manufacturing demonstration city. As one of the first "intelligent manufacturing pilot enterprises in textile industry", Qi Jin textile has invested more than 500 yuan to upgrade and upgrade the management systems such as ERP, MES and OA. With the help of "intelligent manufacturing", enterprises have stronger ability to resist pressure and have more strong foundation.

The company is mainly engaged in lace, knitted, and gauze fabrics. It is understood that the company's products exported to the United States, Brazil, Mexico, Vietnam, Indonesia and other places. In early March, Li Yulong, the general manager of the company, asked for new samples from American customers, and sent them to other countries and regions. While adjusting the direction of export, we start researching and developing innovative products.

Facing the market at home and abroad, Li Yulong has a plan: "the customers who are currently in business contact recommend" Gao Gu "products in their circles, which is the recognition of the quality of our products. It is understood that Li Yulong's dedication to innovative research and development has made the products of "Gao Gu" and overseas brand clothing partners very compatible. Recently, a newly developed 3D lace fabric has been favored by many customers. There are countless kinds of inquiries and samples, and there are many customers.

The layout line is foreign trade energy storage.

In the past two months, online sales have become the main battleground for expanding and tracking sales of fabric enterprises, and also become the "assault point" of many foreign trade fabric enterprises.

"A few days ago, I received a list from an American customer. His garment processing factory in Vietnam was specially designed for the electronic business platform. The total of 10 million women's printed fabrics were fixed, and the deposit was paid. Now we have arranged for the sample to be prepared." Shao Lingbin, general manager of Zhejiang Da Shu Textile Technology Co., Ltd., said that since March, the export of printing fabric has reached about 3000000 US dollars. Since the resumption of production, employees have been busy checking, marking and packaging overseas orders, loading containers every day.

Shao Lingbin said that many customers who worked with the company for a long time were operating online and offline. Many of the orders received in March were related to online businesses. As a result of the change in the consumption pattern of the entity store, the overseas electricity supplier suddenly became a new force. In Shao Lingbin's view, as long as these business customers are caught, the online orders of old customers can be maintained, and foreign trade enterprises can still enjoy the peak season. "At present, our design team has more than 20 designers at home and abroad, nearly 50 original flower types every day. We will also develop flower patterns and fabrics for the new products of the customer shop."

Wu Zhiguang, the business manager of Xin Ling Long Textile Co. Ltd., is busy with the layout of the online market recently. "Alibaba international station shops formally launched in April 15th, at least 700 ~800 products." Wu Zhiguang looks forward to expanding the "circle of friends" of overseas customers, which can "accumulate energy" for the company's sustainable growth. It is understood that the company mainly developed and produced Yoga fabrics, in addition to selling to Japan and South Korea, but also for the well-known yoga hall to provide high-end fabrics. "In the first quarter, the company has made nearly 6 million yuan of sales, and many customers buy products through the" cloud "order. Wu Zhiguang believes that the current situation of overseas changes, excellent product quality and high customer satisfaction are the reasons for the company's orders still "continuous".

In the future, with the continuous development of trade liberalization and social informatization, more and more trade activities will be launched online. Industry experts predict that in the future, many sales will be carried out online and offline simultaneously.

Expand and expand the industrial chain

In addition to "battlefield" from offline to online, some fabric enterprises are also planning to further expand the industrial chain and extend garment manufacturing.

"Many international brands don't need too many staff, but just integrate resources. Our Shaoxing's local textile industry chain is complete, and the technical foundation needed to operate the brand is all available. We just want to cultivate a brand of our own by trying. " Wu Zhiguang said that in the face of ever increasing homogenization competition, the company can only gain more space by constantly practicing "internal strength".

According to the reporter, at present, many fabric enterprises aim at the production of leisure sportswear. "After making thin fabric profits, the added value is greatly improved after finished products. We want to build a tide card, mainly to do some sports sweater. A fabric enterprise official told reporters about the future thinking of the enterprise. "We have contacted with the terminal brand customers for a long time, and we have gradually understood the core links such as the design and marketing of the finished products. Now the live goods are very popular. We also want to find some "net red" or traffic stars to promote the clothing products.

The extension of industrial chain means the change of business pattern, the reorganization of operation mode and the chance of product innovation. However, some industry experts suggest that at present, fabric enterprises need more sober thinking, rationally formulate strategies to avoid "falling down", and capital will continue to move forward in the future.