Where Are Cattle Farmers? Levi S Launched The "Cattle Raising Competition".

At the beginning of the tenth cattle raising competition of @33oz American retro culture, Levi s launched a challenging campaign of "bull raising competition" through micro-blog to invite consumers to participate in the challenge of "one year only to do one thing".

For young people who love the culture of tannin (cowboy), "raising cattle" is not an unknown word: raw jeans will wear out naturally after being dressed. Levi's's mission this time is to become a lifestyle brand for young people.

In the already released video, Levi 's came to shoot a documentary of 8 people who had been "cattle raising" for a year. "Cattle mentors" have already put on LEVI'S to take the lead in joining the challenge of up to 365 days.

Moreover, in order to give participants more sense of submission, Levi s has developed a "cattle raising achievement system". No matter new or professional "cattle players", they can get a professional "bull raising" trick.