Behind The 2019 Financial Reports, The Three Carriages Are Hard To Keep Pace.

2020, the first year of the year is bound to experience unusual earnings.

Under the great impact of the epidemic situation at home and abroad, the global economy is facing the risk of recession. Especially in recent years, the overall environment of the clothing industry is not satisfactory. From the end of last year to this year's epidemic situation, the performance report in the 2019 fiscal year is particularly pale and difficult.

Some people suffered heavy losses.

During the months of the outbreak, consumer travel was blocked, and the clothing retailing industry was hit hard. Now, despite the fate of the halt, the trend of clothing brand counters is obvious. The annual report of 2019, which has been disclosed by the group, has achieved a total revenue of 3 billion 7 million yuan during the period, an increase of 12.99% compared with the 2 billion 662 million yuan in 2018. However, the net profit attributable to the shareholders of the listed company was 58 million 770 thousand, a decrease of 72.07% over the same period last year, and the net profit of the deduction was 25 million yuan, a decrease of 86.65% over the same period last year.

In the reporting period, the company said that its operating profit was 156 million yuan, which was 34.84% lower than that of the same year last year. It was further affected by the increase in the current income tax and realized a net profit of 59 million yuan attributable to shareholders of listed companies, which was 72.07% lower than that of the same period last year.

Logically speaking, in the early years, the group has devoted itself to the strategy of "online and offline interworking", but it has not grasped the trend of public switching to the online business. The slowdown in consumer demand has led to an unprecedented challenge.

Apart from the lack of brightest earnings data, the industry is worried that the 2020 quarter of the epidemic has stopped almost completely, and no one knows when it will be fully recovered.

Can the three carriages be rewarded?

This spring, some people are happy and worried.

For the listed company, the stock market has also captured new opportunities for growth. In 2019, we took the industry focus line, concentrated resources to develop high-quality business segments, and optimized asset management business. The three main industries that developed mainly have their own advantages and disadvantages.

First, consolidate the leading position of fashionable women's clothing.

The business of women's wear business was 1 billion 533 million yuan, an increase of 9.95% over the same period last year, and a net profit of 139 million yuan attributable to shareholders of listed companies. For a long time, she has been quite competitive in the high-end women's clothing market. The operation mode is not only LANCY FROM 25, LIME FLARE, liaalancy3 self created brand, but also 3 women's clothing brands run by agents, and the famous high-end brand women's brand m.tsubomi acquired through acquisition.

As of December 31, 2019, there were 594 shops in women's clothing, including 463 self operated shops (including 15 online shops), 131 outlets, and 89 total stores.

Second, seize the new opportunity of economic value.

Medical America achieved operating income of 630 million yuan, an increase of 31.27% over the same period last year, and a net profit of 52 million 400 thousand yuan attributable to shareholders of listed companies, an increase of 90.41% over the same period last year.

According to the prediction of Frost & Sullivan, the private medical beauty service market is expected to reach 261 billion 200 million yuan in 2022. The "Yan value economy" aimed at the group has gained a leaping development. The company formally entered the medical beauty service business in 2016. It has been four years now. Because of the advantages of concentrating resources, we have made the medical care and beauty business of LAN Zi become the industry leader. As of the end of the reporting period, the company has 13 medical beauty agencies, its main operations are "Milan Bai Yu", "crystal skin beauty" and "high life" three domestic medical brand.

Third, green children's clothing business losses back.

Despite its international advantages and huge potential in the domestic market, we are committed to accelerating the domestic landing speed of baby business. But the data is not optimistic: the green children's clothing akakon achieved operating income of 796 million yuan, an increase of 17.02% over the same period last year. Operating profit loss of 22 million 40 thousand yuan, a loss of 78 million 680 thousand yuan over the same period last year, due to the current income tax impact on net profit was pulled down.

epilogue

In the 2019 fiscal year, some people live in a vivid and vivid manner, but quite a few of them are very hard to endure.

Admittedly, the current performance predicament is far from final, and the company has also been actively promoting the industry focus strategy and concentrating on accelerating the coordinated development of the three leading industries of fashion women's clothing, medical beauty and green baby.