Taiping Bird Made 2019 Traditional Channels, Its Revenue Was Nearly 8 Billion.

2020/4/26 14:09:00 0

On the evening of April 20th, the vice president of China clothing association and Ningbo Taiping bird fashion dress Limited by Share Ltd released the annual report of fiscal year 2019. The report shows that in the first fiscal year, the Pacific bird achieved 7 billion 928 million yuan of revenue, up 2.80% from the same period last year.

Taiping bird attributed its growth to the optimization of the whole process of commodities management and the breakthrough of non traditional offline channels. Taiping bird said that since 2016, the company has begun to test the water related mode. By the year of 2019, it has been able to dynamically analyze the change of consumer demand, so as to pursue chasing production and sales.

At present, the independent design and R & D plan for the trans regional transfer of commodities and the quick response to market reaction have been promoted in the main brand of men's and women's wear respectively, and the proportion of the initial order for summer wear and winter clothing in the order mode will be reduced to about 70%. The company believes that with the gradual recovery of consumer demand as the epidemic improves, the model will play a greater role in responding to consumer demand quickly.

In the 2019 year, Taiping bird continued to increase its access to Wanda, Yintai, Bailian, Longhu and other traditional offline department stores and shopping mall channels in the channel management, and also made efforts to expand the outlets and digital channels.

Among them, the development of Oteri J's business helps the Pacific bird to handle the over season inventory products more efficiently. In 2019, the retail sales of Taiping birds through the outlets were 3.81%, up 40% over the same period last year. The stock value of Pacific bird at the end of 2019 decreased by 5.08% compared with the end of 2018, continuing the downward trend of the stock commodity value for 3 consecutive years.

Its annual online sales increased by 22% to 4 billion 400 million yuan over the 2018 year. Among them, in 2019 double eleven period, the single day sales volume reached 917 million yuan. In 2019, the retail sales generated by online channels accounted for 24.09% of the total retail sales of the company, up 3.02% from 2018.

It is worth mentioning that the traditional electricity supplier is still the main source of revenue from online channels. But Taiping bird said that it is also exploring new retail channels such as WeChat's small program, live broadcasting and goods, and hopes to strengthen the synergy between online and offline channels. During the new crown pneumonia outbreak, the aforementioned non-traditional online channels contributed significantly to the performance of Taiping bird. Even in the serious epidemic area, Taiping bird dress Hubei Yichang store also performed well in the high-risk epidemic period in early February, an increase of about 20% over the same period.

However, increasing investment in online channels, together with direct outlets under the open line, and launching joint marketing activities such as IP and Harry, Potter, have increased its operating costs.

In this regard, Taiping bird further explained that although the company's operating income continued to grow year-on-year, but due to the increase in the number of Direct stores and increased brand equity layout and digital construction, the net profit attributable to shareholders of Listed Companies in fiscal year 2019 decreased year by year.

According to its financial report, in the 2019 fiscal year, the net profit of Pacific bird belonging to shareholders of listed companies was 552 million yuan, which was 3.50% lower than that in the 2018 fiscal year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 353 million yuan, which was 10.82% lower than that in the 2018 fiscal year.