Build An Important Window To Contribute To Keqiao'S Strength, And Use "Wen Chuang +" To "Overweight" Traditional Industries.

A row of creative products filled the upstairs and downstairs of the studio. The "time" on the "time wilderness" seemed to stop on the silk. The wave of "black swan" under the palm of Australia showed a wonderful ripple on the soft silk scarf. Recently, the new artist of autism young artist Bi Changyu joined hands with the designer. "Gao Ding clothing has been successfully launched in the market. Not long ago, Wen Chuang silk scarves laid out nearly 7000 articles a week, and the brand of "BCY+" opened up cooperation with the world's fashion brands. Xu Xianlong, the head of the studio, was delighted.

Making traditional and ordinary goods different from others is an important starting point to promote the development of Keqiao's cultural industry. In the hemp aesthetical life hall of Jila Liang silk, an old textile technology company, the popularity of creative products such as bookmarks, round fans and notebooks made of hemp has gone up all the way. Wang Jiayu, director of R & D and design, showed reporters a variety of cultural products, including the culture of Shaoxing celebrities, the plot of Lu Xun's novels, and the characteristics of integrating the ink and wash features of the south. "Integrating culture and creativity into linen, cotton and linen have become fashion goods, handicrafts and collectibles, which can develop two times of odd fabrics and increase the added value of products. The annual sales volume is more than 100 million yuan."

In Keqiao, the cultural and creative industries that have grown out of the dye vats have also promoted the transformation and upgrading of traditional industries, and "ripple benefits" are spreading in the dye vat. According to statistics, in 2019, the creative enterprises of textile industry achieved 293 million yuan in turnover, and the related enterprises achieved 34 billion 650 million yuan in sales, an increase of 15.5% over the same period last year.

At the intersection of Qunxian road and mirror waterway, the colorful entrance of the 198 colorful cultural and creative garden is noticeable. "This is originally an old industrial factory area. After changing the cage and changing birds, we decided to introduce the cultural and creative industries, including creative design, business incubation, film and television media, art exchange and other cutting-edge sectors." The park responsible person said, at present, trampoline theme park, youth school art training, black science and technology parent-child paradise, flower art training and other cultural and creative projects settled, a set of cultural edification and entertainment experience in one of the multi-functional fashion leisure space has taken shape.

Taking culture as the foundation, creativity as the soul and technology as support, the path of Keqiao's cultural and creative industries is getting wider and wider. In the ancient town of an Chang, the "Tian Guan Di" drunk workshop opened this month has also become a cultural benchmark, making the ancient town more "young". Through the means of light and shadow, artificial intelligence, AR, VR and other scientific and technological means, we can dig deep cultural resources, and use the new concept and technology to tell the story of "ancient town story" in the cultural and creative industries.

"The creative industry in our region is developing from superficiality, superficiality to deep integration. On the one hand, we should closely grasp the transformation and upgrading of traditional industries, and on the other hand we should strive to transform cultural resources into assets so that they can integrate and promote development. The relevant people in charge of the Propaganda Department of the District Committee said that in recent years, our region has been trying to build a key development platform to promote the extension and development of the cultural and creative industries, and seize the opportunity to enhance the transformation and agglomeration of the printing and dyeing industry, and guide the development of the special cultural industry park (gathering area) and the construction of cultural and creative blocks by using idle old factories and warehouses. At the same time, we should give full play to the exemplary and leading role of large projects. There are 32 key cultural industry projects under construction in the region, with a total investment of 32 billion 500 million yuan and a total investment of more than 140 billion yuan.