"Roasted Goods" Cool: A Pair Of Shoes Straight Down 2000 Yuan In 5 Months, Fried Shoes No Longer The Limelight

In recent years, the trend of "roasted seeds and nuts" sprawled from small circles has changed with the help of some capital. The frenzied rise of tens of millions or even hundreds of times of the premium has attracted many circles to go abroad, hoping that they can copy and continue the myth of overnight prosperity.

So called hype, hot and cool. Reporters found that in recent months, once hot "roasted seeds" began to cool.

The most expensive time is 20 thousand yuan.

Now it has fallen below 6000 yuan.

It has been 10 years or so since entering the shoes circle. Recently, it is obvious that the fried shoes are much cooler.

The craziest time was in the second half of last year. The popularity of fried shoes rose from small circles to "fried shoes all over the world". When the new model was put on sale, Cheng Liang found that there were many young people in the queuing crowd, and even many uncles and aunts. They took the little horse and stood patiently in the ranks. Unlike the young people who are excited about the new shoes, the queuing uncle is quite calm. Cheng Liang realized that they were basically hired by shoe dealers.

In shoe circles, shoe extraction is a compulsory course, which is to grab the right to purchase when new shoes are on sale. Pumping a pair of new shoes not only means a rare fortune, but also means that they can make a purchase. Sometimes, a pair of new shoes that are tight enough can even rise several times at the moment when they buy their hands.

"At that time in Beijing Sanlitun row juice shop (a tide card) a shoe, the original price of the shoe is 1099 yuan, the pre-sale price has reached more than 8000 yuan." Cheng Liang said that this shoe is a star joint name, the number of offering is very small, so it has already been very hot before it came out. If you want to buy, you need to queue up online, get the qualifications for the purchase under the line, then take a line in the store and pick up the purchase quota to buy the original price.

"When the shoe is the most expensive, some yards are fired to more than 20 thousand yuan." Cheng Liang told reporters that the price of men's money and women's money has dropped a lot, and the female money has fallen below 6000 yuan.

"Most of the shoes are on sale now." Cheng Liang said, "if it is bought at the original price, it will not lose money. If the fried shoes are bought at a high price, that pair of shoes should be paid at least 2000 yuan. " According to his understanding, even the evergreen evergreen tree "Air Jordan 1" (a series of shoes of Nike Jordan Series) is no exception, almost every color matching has a substantial reduction. Conventional color matching is almost 1000 yuan.

No price for shoes.

The store owner is playing with his cell phone.

Cheng Liang said, now the shoe ring gives him the feeling that there is no market price. Many shoes were hot when they were on sale, but the prices are still high, but buyers are hard to find. Cheng Liang analyzed the reasons why "fried shoes are cool". On the one hand, after all, the tide shoes are the culture of circles, not belonging to the masses. On the other hand, they are also affected by the sudden outbreak of the epidemic, which has affected all aspects of the economy.

Reporter visits found that fried shoes cool, but also directly reflects the online store under the entity.

Many of the shoes in the shop are once popular.

In a shoe store near Luoyuan street in Ji'nan, the shopkeeper was playing with his cell phone when the reporter entered. The shop is not big, but it is very famous in the shoes circle of Ji'nan. The popular hot money on the market can be found here.

"Look at it now, all the shoes are on sale now." The store enthusiastically pointed to a pair of shoes in the Jordan series. "These shoes were broken last year. Now they are not only full numbers but also cheap, the price is only 3500 yuan."

During the conversation, the shopkeeper told reporters that some of the more popular shoes were hard to get even if they were expensive.

According to Nike's latest earnings report, Nike's stock has reached $5 billion 800 million, an increase of 7% compared with the same period last year. As the main brand of the sports shoes market, in order to clear inventory, it also makes the newspaper better. Increasing sales force and replenishment are likely to become an important means. According to the insiders, once the replenishment is available, there is no price scarcity in the market and can be bought directly in the official store at the original price. In addition, the 2020 sports competitions have all stopped and the situation is aggravated. Lacking the traffic and exposure conditions of the competition, the special funds, joint names and commemorative funds used by major companies are meaningless. It is very unlikely that in 2020 there will be any shoes that are truly influential.

Prices soared nearly 39 times.

The blind box has leveraged tens of millions of markets.

In recent years, there are more than sneakers, and blind boxes.

Blind box, there is no specific logo on the package. It contains a doll with a fashionable expression and a fashionable doll. When buying, no one knows which part of it is in it, and what style to buy is luck. Blind boxes are usually sold in series, usually in the range of 39 to 69 yuan, and a series is only a few hundred yuan. However, because of the endless stream of new products and the scarcity of "hidden funds" and special edition, people's curiosity and mentality of gamblers are aroused.

In order to get together a series, many blind box lovers will also exchange and exchange through second-hand market. Some of the more popular blind box dolls even sell at a premium of several times. Second hand trading platform "idle fish" data show that last year, a price of 59 yuan blind box price of 2350 yuan, the price soared nearly 39 times.

On Tmall alone, nearly 200 thousand consumers spend more than 2 yuan a year to collect blind boxes. Among them, the most purchasing power consumers buy a blind box or even spend a million yuan a year, which accounts for 95 of the total.

Leisure fish data show that second-hand blind box trading is already a ten million market. Over the past year, 300 thousand blind box players have traded on idle fish, and the number of idle boxes has increased by 320% compared with a year ago.

The vertex is the end point.

Offline blind box shop is now in the cold.

In such a hot blind box market, in the spring of 2020, the "pause button" was pressed hard, from the vertex of last year to the end.

Recently, reporters visited a number of blind box stores in Ji'nan and found that most of the busy blind box shops were cool.

A blind box store in Ji'nan's Quancheng road basically fails to see customers.

A customer told reporters that more than a dozen blind boxes were basically bought last year, and this year, the reason why the epidemic stopped buying blind boxes gradually lost its original enthusiasm. This year's sophomore Xiao Xue said, "some of my classmates have already started dealing with blind boxes. They used to buy fifty or sixty yuan, and now they sell them on the Internet for 30 yuan."

Reporters search online second-hand trading platform found that many blind box sellers marked "retreat pit", the original price of about 60 yuan blind box processing price to less than ten yuan.