Home Consumption Again Reshaped The Housing Economy, Bringing "Home" Demand Upgrades.

The new 2020, because of an outbreak, had to be opened in the form of "house".

Under the influence of the epidemic, people's public life has changed a little. In addition to the known "cloud buying vegetables" and "cloud shopping", "cloud education", "cloud office", "cloud medical treatment", "cloud tourism", "cloud signing", "cloud Recruitment", and a series of "cloud operations" are flourishing. In the special period, "housing demand" released the "home consumption" and formed the "home economy", which has become one of the hottest discussions.

House economy originated from the "lazy economy". It is a new concept with the rise of the Internet. Its essence is the continuous refinement of social division of labor, mainly referring to consumption at home and at home. In this very special period, the consumption of home has been reshaped again. The people of the whole country have cultivated a new consumption habit in an absolutely necessary way. The trend behind the house economy is hidden in the current and future investment trend, and these industries will usher in a new development "draught".

　　 Door-to-door catering services:

During the epidemic period, vegetables, snacks, instant noodles, self heated rice and instant food served as hot food products. All kinds of fresh fruit and vegetable business platform's explosive growth in orders, at the same time also launched a similar "vegetable door-to-door", "city running errands", "one hour life circle" and other services. Since the holidays, hungry, box and other platforms have announced that the distribution service is not closed. In the downturn of all industries, the growth rate is over one hundred percent. Distribution workers have become the capillaries for citizens' lives, and House + catering has become an indispensable daily consumption form in the public life.

In addition to simply eating, drinking, and packing, people also put forward higher requirements for the service of home dining.

In the movie "super time and cohabitation", the scene of Xu Zheng's hot pot restaurant "noodle brother" serving at home also shows a new mode of catering service for consumers, giving a very good choice to both the consumers who want to enjoy in store service but are unwilling to go out.

And this trend of service is also slowly appearing in reality. The emergence of app, such as chef, good cook, has promoted the development of this kind of consumption. Especially for people's psychological feeling after the outbreak, it is indeed a reassuring thing to enjoy the same service experience as a restaurant without gathering around the house. But this kind of operation is very demanding for the service personnel, not only to know the service, but also to cook well. If you want to truly promote the overall promotion, you still need a certain process.

　　 Door-to-door beauty care:

Door-to-door beauty and door-to-door manicure are no longer unfamiliar to the younger generation of Amy people. They can make appointments in advance and wait at home.

In the epidemic period, we heard the most is the "door-to-door haircut" this service. At present, haircuts are mostly carried out in communities and companies. Under the epidemic situation, consumers have gradually realized the convenience of home service. Reservation can not only provide good care while protecting privacy, but also save time on the road. We believe that the demand for such services will increase over the past few years.

　　 Pet service:

During the holiday, many cities took quarantine measures because of the extension of the epidemic situation. This caused many pet owners who left home to stay away from home. The pets stayed at home alone. They might have eaten up their food, the food in the bowl was not contaminated, the cat litter was dirty, and no one cleaned up. In addition to epidemic reasons, owners can not help but sometimes travel, visit and visit friends and relatives. Not only are they facing the cost problem, but some pets are also not accustomed to the strange environment. The demand for home feeding service is also showing.

In addition, there are several worries for pet owners to take their dogs to traditional pet grooming shops. First, they are tired and time-consuming, and two are concerned about the risk of cross infection, separation anxiety and ill treatment. The offline pet store has been hit by the electricity supplier in recent years, and the pressure of survival is not small. Through door-to-door pet beauty O2O mode, directly connect pet owners and beauticians to solve the above problems of pet owners, and also liberate the "handicraftsmen" of this pet industry to get the freedom of time. The consumption scale of China's pet market is growing at 30% annually, and the number of domestic pet dogs is expected to reach 150 million in 2015. First tier cities such as Beijing and Shanghai have more than 4 million dogs. The frequency of dog bathing and cosmetology is 1-2 times a month, and the unit price is 150-600 yuan. From the perspective of market size, there is also a great room for digging.

　　 Door-to-door car wash:

Car washing is a common vehicle maintenance project. In order to clean a car, the owner needs to plan a specific time and drive to the car wash shop to queue up for cleaning. Some owners wash their hands at home and are restricted by the knowledge of equipment and washing beauty, but they also cause damage to the body paint. So the door-to-door service for car owners has begun to rise.

With the development of society, each family basically has 1-2 vehicles as a means of transportation. The annual new car is increasing at 20% speed, huge car washing beauty, wealth and business opportunities. The traditional shop car washing is forced by environmental pressures and labor costs. The two level of differentiation is becoming increasingly serious. Customers in the low-end car wash shop are not at ease. Expensive car shops are expensive. This is the embarrassment of most owners. Time is money. Mobile home service has become an urgent demand for vehicle owners.

　　 Accelerating the transformation of online format

Faced with the global epidemic and the full coverage of future digitalization, all walks of life have to accelerate the pace of online transformation, as we all know clearly that the housing economy is not a sudden phenomenon, but a trend of social and economic development along with technological progress.

　　 House + Learning

The epidemic has changed the traditional classroom teaching mode, and has launched a large-scale online teaching practice for hundreds of millions of students nationwide. Many new patterns and forms of education have sprung up. According to the report released by QuestMobile, after the Spring Festival of 2020 (9 months in February 3rd -2), the average daily active users of education and learning APP increased by 46% over the weekdays (January 2nd to January 8th). The average daily active users of WeChat learning programs grew by 218.1% over the normal day after the Spring Festival. Both the demand side and the supplier have begun to adapt and try online education in a very short time.

The interaction between teachers and students moves from the physical space to the virtual space, and the sources of knowledge are diversified. Massive learning resources and educational services are no longer confined to schools or regions. This change boosts the large-scale social synergy of education, and accelerates the formation of a new dual environment of online education and school education.

The curriculum form, classroom activities and school form of future education will be affected, such as learning and thinking, online schools, ape tutoring and other institutions to serve tens of millions of students at the same time. The reason is that they can build supply chain in the whole country. It can be said that equipment, object collaboration, seamless collaboration, virtual reality fusion, perception adaptation, data driving, intelligent control, human-machine fusion and natural interaction are the core characteristics of the future school running space. Any offline educational institution must have all the links from enrollment, teaching and research, teacher retention, performance appraisal, student service and so on, so as to divide the market belonging to all those who enter the online education track.

　　 House + Entertainment

The harm brought by the epidemic to the entertainment industry is undoubtedly huge, especially in cinema, KTV, bars and so on. According to the relevant data, the national cinema has been closed for nearly 3 months since January 24th. In the first quarter of this year, more than 2200 cinemas closed down. However, with the increase of social scene penetration, the major Internet platforms have also rapidly adjusted the way of supply, projecting their vision onto the online "cloud interaction" market to save themselves.

The online entertainment industry has begun to "transform" cooperation, and online entertainment such as cloud diving, cloud concert, cloud premiere, cloud K song has burst out, giving consumers a refreshing impact. People in the industry suggest that offline entertainment formats can provide more choices for the online industry through their own channel advantages. In the future, offline entertainment formats need to put some energy into product development APP and product and equipment services, which not only complies with the "big trend" in the Internet age. At the same time, for offline operation can also play a complementary role.

　　 House + fitness

According to the relevant data, during the Spring Festival, the amount of sports equipment such as yoga mats increased by 3.5 times compared with the same period last year. All kinds of treadmills, folding treadmills, rowing machines, fitness boards, yoga mats and so on have also become hot selling products. Since February, the number of self operated yoga mats has increased by nearly 6 times over the same period. Simplification of fitness equipment, online curriculum, further compression of the gym economy under the line, the transformation line is a common practice, such as live broadcast, video recording, short video subscription, etc. On the one hand, this can bring huge traffic and users to the company. But on the other hand, pure online customers can hardly be directly converted into revenue. The direct result is that the income is very small in the short term and it is hard to make profits.

Sports and fitness industry wants to develop in the long run in the form of cloud. We need to integrate resources, finely deal with its sales plan, export high-quality content sources, use external channels to enlarge traffic volume, or add more precise services, so as to effectively satisfy consumers' demands. Such as Yue Ting, the introduction of "28 days slimming" and other package courses, users can enjoy one after one live broadcast teaching, life consultant, diet guidance and other services.

　　 Actively developing the mode of "Internet + life services" is inevitable.

The trend of consumption mode transformation and the upgrading of home service is becoming more and more obvious. The society will face a major structural reorganization. Whether in a narrow sense or in a broad sense, the "home economy" is closely related to the Internet economy. The positive construction of the new mode of "Internet + life services" has become inevitable.

From the demand side, we should let more people understand online services, expand user groups, and accumulate customer resources for future development. From the supply side, traditional businesses such as restaurants, supermarkets, shopping malls and so on are in the process of changing business models, conducting online marketing and enhancing customer stickiness. Only by changing rapidly can we seize the opportunity to support the dividends during the epidemic period and lay a solid foundation for the long-term development in the future.