The Epidemic Triggered A Chain Reaction In The Market. How Does Jiangsu'S Textile Industry Enhance Its Immunity?

Affected by the outbreak of new crown pneumonia, overseas demand has been reduced, and enterprises are facing many difficulties, such as insufficient orders, backlog of stock and urgent cash flow. The textile and garment industry, which has always been called "gold three silver and four red May", is also widely affected. In order to enhance confidence and promote sales, many enterprises take the initiative to look for opportunities in crisis, especially to carry out multi-channel marketing to help enterprises stop losses.

Speed up "intelligent manufacturing" and enhance competitiveness

"The impact of the epidemic on the textile and garment industry is quite large, and it is a series of chain reactions." A clothing manufacturer from Changshu, Jiangsu, said that after entering the March, the spread of overseas epidemic, the European and American consumer market downturn, brand customers became cautious, canceled and postponed orders, textile and garment enterprises encountered difficulties in varying degrees.

Jiangsu Suqian Huakai Clothing Co., Ltd. 1~3 month sharp decline in orders, the company staff said, in the past, their sales are the two peak seasons in spring and autumn, the current 1~3 month turnover less than the past 1/5, feel the pressure.

Under the impact of the epidemic, technological innovation has also become a powerful measure for enterprises to enhance their immunity. Suzhou Wujiang Xinfeng Weaving Co., Ltd. should vigorously develop intelligent weaving since last year, and played an important role in this epidemic situation. In the enterprise intelligent workshop, the entire spinning process realizes automatic electronic monitoring. Compared with traditional equipment, the number of workers is reduced by 2/3 and the speed is increased by 20 times. In the case of export restriction, Xinfeng weaving aims at developing a high-end and environmentally friendly fabric market, developing varieties that meet international requirements, and actively expanding the domestic market.

The main business is ready for both hands.

There are many garment and textile enterprises in Jiangsu. With the shortage of medical masks, protective clothing and other epidemic prevention and control materials, Jiangsu sunshine group, Bosideng group and other garment enterprises quickly joined the transfer of production. Not long ago, the Wuxi red bean sportswear company of the red bean Group officially approved the "disposable medical mask" production license and the two class medical device registration certificate.

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Jiangsu Sunshine Group protective clothing production line is expected to produce 10 thousand daily output.

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Bosideng donated a down jacket worth more than 300 million yuan to the national anti epidemic line.

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As of April 13th, the red bean group has received over 100 million overseas orders for masks.

Huaian Sheng Tang Clothing Co., Ltd. is a foreign trade enterprise, because the enterprise has the technical conditions of pressing glue, after the outbreak of the disease, the enterprise transformed to produce medical protective clothing. At present, the enterprise has increased from 1 original production lines to 5 production lines, from 30 workers to 100 workers. Liu Li, consultant of the company, said: "when the epidemic is over, all the logistics aspects are relatively smooth, we are prepared to take foreign trade as the main body, but if the epidemic situation is repeated, the enterprises are ready to do the production and storage of the anti epidemic materials at any time."

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Since the transition of garments in Huaian in the Tang Dynasty, more than 1000 Nissan medical protective clothing have been produced, providing material guarantee for epidemic prevention and control.

After the production of masks from Jiangsu Wuxi Yuan Yuan knitwear Co., Ltd., due to stable product supply and excellent quality assurance, it has become the first unit in Huishan for the development of enterprises to resume masks. At present, domestic mask market supply tends to be normal. General manager Zhao Bing said that the relevant materials for export are now being prepared. Now the main selling direction is export, including Korea, Japan, and some other western countries.

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Wuxi famous yuan Knitting Products Co., Ltd. transferred production of anti epidemic materials, and the daily mask production scale was 200 thousand ~30 10000.

Open up sales channels on the war line

However, affected by the global epidemic, textile exports are obviously blocked and the domestic market is needed. Live online has become an important choice. In addition, the platform policy tilt and the presentation effect are even better.

Red bean group's brand "red beans home", through the establishment of a full social networking system, achieved 2 weeks to break the sales of 10 million yuan. "We have been studying the effectiveness of streaming and transformation in live streaming, and this is a pleasant surprise from the collaboration with the jitter." Red beans home related responsible person said. In April 3rd, the red bean home in Wuxi factory for the first time "shaking", gave up a good report card - 9 hours live broadcast, the number of fans shaking up more than 20 thousand, nearly 180 thousand users onlookers, orders over 2400.

On the first day of the first day in Suzhou Industrial Park, the number of sales reached 600 thousand yuan, and fans increased by more than 30 thousand.

In Zhenjiang's Amy Rui Garments Co., Ltd., the factory assistant manager Zhang Jun and the person in charge of the enterprise agreed that "live webcast must be opened". According to the introduction, Amy Rui clothing has been wired down the shop in the whole country. Now some shops have been closed, and many of the normal businesses have also shortened their time. Now the enterprise has set up a live broadcast site. The anchors broadcast live to the audience on the short video platform, introducing the new design of the enterprise. After a week, they have gained a lot of single volume. Zhang Jun, a deputy, said, "I am also discussing with the person in charge of the enterprise whether I can increase the sales of some enterprises through some live broadcast, including some friends circle, WeChat group, telephone exchange with old customers and WeChat."

Yao Chengqi, general manager of Wujiang Xinfeng Weaving Co., Ltd., Suzhou, said: "the whole textile relies on the domestic electricity supplier channels, and there is still a big demand for the domestic market, so we will focus on doing some products with more cost advantages and faster fashion."

According to the data of many platforms, textile and apparel have become the first category of live broadcast in terms of the number of brands involved. Insiders said that the rise of the live broadcast mode once again provided a traffic bonus. Under the support of the platform policy, the brand with strong direct seeding electricity supplier's operation ability and strong back-end supply chain capability is expected to benefit. On the other hand, the direct seeding electricity supplier can also realize many functions such as the enlargement of the sales volume of quality guidance, the multi-channel access, and the efficient management of members, so as to help the fine operation of the brand. Strength increases. However, in the long run, the textile industry chain and supply chain should have the capability of global quick response and contingency. Especially, we must seize the opportunity of 5G application to further optimize the digital transformation and supply chain process of China's textile manufacturing global industrial chain.