"Withdrawal Tide" Did Not Go, "Order Shortage" Came Again: Printing And Dyeing Industry Downturn Situation In Late Summer Or Improvement

In order to fully understand the production and operation situation of printing and dyeing enterprises after resumption and resumption of production, clarify the problems and demands faced by enterprises. Since April 9th, the China printing and dyeing industry association has carried out the special research work on "new demands for printing and dyeing enterprises after the resumption of production" for key printing and dyeing enterprises.

During the period, the printing and dyeing enterprises have been resumed and resumed production after the domestic epidemic situation is basically controlled, but the current level of capacity utilization of enterprises is low. Domestic sales and export orders decreased significantly compared with the same period last year. For the forecast of the future situation, most enterprises believe that the current situation will continue for 3~4 months, and expect to improve in the month of 8~9.

The proportion of start-up is at a high level and capacity utilization is not satisfactory.

From the survey, we can see that although the enterprises involved in the survey have been resumed and resumed under the control of the domestic epidemic situation, the overall utilization level of the enterprises is relatively low, and the capacity utilization rate exceeds 6 of the enterprises. The utilization rate of the enterprises failed to reach 70% of the same period of last year. Among them, the proportion of enterprises reached the level of 50%~70% in the same period last year was the highest, accounting for 34.69%. 24.49% of the enterprises reached the 70%~90% level of the same period last year, and only 8.16% of the enterprises reached 90% of the capacity in the same period last year. It can be seen that, despite the high proportion of enterprises being started, the capacity of enterprises has not been fully utilized, mainly because a large number of enterprises are still trying to maintain start-up production in order to stabilize employees and fulfill their social responsibilities.

The capacity utilization ratio of sample enterprises is compared with that of last year.

Compared with March, the capacity utilization rate of the sample enterprises decreased compared with that of March, and the utilization rate of the enterprises decreased this month, which accounted for 28.57% of the 30~50 percentage points compared with March, accounting for 28.57%, followed by 10~30 percentage points, accounting for 22.45%, 12.24% of the enterprises in April, and 22.44% of the enterprises in March.

In terms of the forecast of capacity utilization in May, over 7 of the sample enterprises believe that the utilization rate of capacity in May will decline compared with that in April, with the largest proportion of enterprises predicting 10~30 percentage point reduction, accounting for 24.49%, followed by enterprises with a forecast to reduce 50 percentage points or more, accounting for 22.45%. Similarly, 22.45% of enterprises predict that the utilization of capacity in May will be flat compared with April, and only 4.08% of enterprises will predict a slight increase in the range of 10 percentage points.

The consumer market has shrunk, and domestic sales have declined significantly.

According to the results of the questionnaire, the proportion of the proportion of domestic products sold in 50%~70% is the highest, which is 22.45%; the proportion of direct export sales is less than 10%, and the proportion of 10%~30% is the same; both are 26.53%; the proportion of indirect exports to domestic products is the highest in 10%~30%, which is 30.61%.

In terms of domestic orders, the current order situation of the sample enterprises decreased significantly compared with the same period last year. 24.49% of the enterprises' domestic orders reached the 30%~50% level of the same period last year, while 22.45% of the enterprises reached the 50%~70% level of the same period last year, and only 20.41% of the enterprises reached the 70%~90% level of the same period last year.

Compared with the same period last year, the domestic orders of sample enterprises were compared with that of the same period last year.

Domestic sales compared with March, over 5 of the sample enterprises in April, orders fell, only 20.40% of enterprises in April domestic orders increased. On the forecast of domestic orders in May, 63.28% of enterprises thought that the domestic orders in May would be reduced to varying degrees, among which the largest number of enterprises predicting 10%~30% reduction, accounting for 16.33%, and the proportion of enterprises predicting 30%~50% reduction and over 50% reduction was 14.29%, while 28.57% of enterprises believed that domestic orders in May would be flat with April. Only 8.16% of enterprises believe that domestic orders will increase in May, but the proportion will increase by less than 10%.

In terms of export orders, compared with the same period last year, the export orders of 30.61% of the sample enterprises reached only 10%~30% of the same period last year, and 22.45% of the enterprises reached 30%~50% of the same period last year, and only 6.12% of the enterprises reached 90% of the same period last year.

The export orders of sample enterprises are compared with that of the same period last year.

Compared with March, the number of direct export orders for sample enterprises exceeded 7 in April, and the proportion of enterprises with a reduction of more than 50% was 26.53%, followed by 10%~30% reduction, accounting for 20.41%, and only 6.12% of enterprises directly export orders increased.

In terms of the forecast of direct export orders in May, the sample enterprises thought that the direct export orders in May would be reduced to varying degrees. Among them, 50% of the enterprises were expected to reduce by more than 73.46%, accounting for 36.73%, followed by enterprises predicting 30%~50% reduction, accounting for 16.33%; 22.45% of enterprises thought that the direct export orders in May would be flat with this month. Only 4.08% of enterprises believe that direct export orders will increase in May.

The research results of export orders for sample enterprises show that, with the high incidence of foreign epidemic, the short-term demand in the international market is frozen, and the purchase intention is reduced. Our export enterprises are faced with the plight of foreign buyers to cancel orders or delay delivery at a large scale, and enterprises' confidence is under pressure, and the pressure of business operation continues to increase. According to the information gathered from the questionnaire, the export market of the research enterprises mainly concentrated in Southeast Asia, North America and Europe. Among them, the proportion of products exported to Southeast Asia is the highest, the proportion is 59.18%, followed by North America and Europe, and the proportion is 57.14%. In addition, some enterprises are exported to Africa, Central Asia and other regions.

The main target market for export of sample enterprises.

Cancellation of orders, delay in delivery, prices of products continue to decline

According to the questionnaire, part of the order cancellation is the most important problem encountered by the sample companies in the sales process. The proportion of selection is as high as 95.92%, followed by the customer's delay in delivery, the ratio of selection is 85.71%, the major delay in the delivery of the product and the decrease in the actual delivery price than the contract price are the main problems faced by the enterprises, with the ratio of 77.55% and 75.51% respectively.

The problems encountered by sample companies in the sales process.

At present, the above problems cause more serious economic losses to the sample enterprises, among which the direct economic loss is more than 10 million yuan and above, accounting for 55.32%, the proportion of enterprises losing 5 million yuan ~1000 yuan is 12.77%, the proportion of enterprises losing 1 million yuan ~500 yuan is 23.40%, the proportion of enterprises losing less than 1 million yuan is 8.51%.

According to the results of the questionnaire, compared with the same period last year, nearly 7 of the enterprises' current product prices or processing fees dropped to varying degrees. Among them, the largest number of enterprises with 10%~30% reduction, accounting for 36.73%, 28.57% of the sample enterprises were flat compared with the same period last year, and only 2.04% of the enterprises increased slightly compared with the same period last year, raising the proportion of less than 10%.

Compared with March, 65.30% of the sample companies had a decrease in their product prices or processing fees. Among them, the proportion of enterprises with a reduction of less than 10% was 36.73%, while that of 30.61% was equal to that of March. Only 4.08% of the enterprises increased slightly from last month to 10%.

The sample company's product price or processing fee is compared with the same period last year.

Sample companies also predicted product prices or processing fees in May. 67.34% of enterprises believe that they will still fall. Among them, the proportion of enterprises with a decrease of 10%~30% was the highest, accounting for 34.69%, while 30.61% of enterprises thought that it would be flat; only 2.04% of enterprises thought it would go up slightly.

According to the survey results of the current product price or processing fee of the sample enterprises, most enterprises are compelled to further reduce the profit margins in the face of the shrinking of product sales both at home and abroad, so as to reduce the stock of enterprises, seize the limited market, increase the cash flow of enterprises, and reduce the pressure of enterprise operation.

Research shows that most of the sample enterprises have seen serious decline in domestic and international orders this year, and some enterprises even have no single connection. Enterprises with orders can only maintain 1 months or less. For the forecast of the future situation, most enterprises believe that the current situation will continue for 3~4 months, and the situation in 8~9 is expected to improve.

In addition, the questionnaire shows that enterprises expect further support from policy support in the future. Related enterprises reflect that they hope to further improve the tax reduction and fee reduction system and accelerate the implementation of policies such as export tax rebate and social security payment, so as to reduce financing costs and increase financial support.

Most enterprises also hope to increase support for key enterprises, especially export oriented enterprises. The government can give appropriate subsidies, introduce a series of relevant policies, stimulate domestic consumption market, expand domestic demand, encourage schools and enterprises to unite, train highly skilled talents for enterprises, implement certain subsidies after the certification of enterprises' innovative products, hope to communicate with the international community as soon as possible, open port terminals, and restore international logistics business.