The Amazon Of The Rectification Order Is Blocked By Chinese Masks Sellers.

In the cross-border electricity business, there has been new progress in the "Amazon sellers' rights protection".

In May 9th, Amazon made an official statement on the issue of prohibited sellers' accounts. It stressed that all third party sellers should follow the relevant laws, regulations and rules of Amazon store. Once the seller violating the rules, Amazon will take prompt action according to the violation situation, including removing related products, canceling sales authority, withholding funds or resorting to law.

It is understood that Amazon's response to the fuse is a group of sellers gathered in the Amazon office in Shenzhen recently, pulling out banners, to Amazon, "demonstrations" rights. According to the rights sellers, the reason for this action is that the sale of anti epidemic materials is missing after Amazon's title or freezing of funds.

01 where does the dispute arise?

Earlier, a number of sellers broke into the power of billions of countries. A large number of Chinese sellers from Amazon station and the US station were closed or frozen, and most of these sellers were sales of respirators and other anti epidemic products, involving tens of millions of dollars.

It is reported that after the outbreak of the overseas epidemic, the epidemic prevention materials represented by masks are in short supply. But at the same time, on the big business platforms, some products with false information are beginning to flood. The quality of products for epidemic prevention is uneven, prices are soaring, and the chaos of products such as scalping masks is frequent. Oral masks need to be accredited. To this end, cross-border e-commerce platforms and social media platforms have issued a policy of restraining sellers from selling masks and other products.

For example, since January, Google has blocked hundreds of thousands of misleading advertisements related to coronavirus related products or services, and temporarily banned all advertisements for medical masks. EBay prohibits sellers from selling n95/n100 masks, hand sanitizers, gels and disinfectant wipes on the platform, and Amazon has also issued many restrictions on sales masks and other epidemic prevention materials at various sites.

A seller pointed out to the billion state power that Amazon, as the platform side, had no problem in correcting the trading behavior of the platform according to the relevant laws and regulations and platform rules of the selling countries, but this led to the outbreak of the "grievances" of the sellers, so that there were more reasons for the right to visit the home, such as whether the platform had issued relevant rules, whether there was "accidental injury" or "one size fits all". And so on.

"What we are angry about is Amazon's attitude and way of handling this incident." A seller who was punished by the title said that, first of all, some sellers could not log in on account without receiving Amazon's mail notification, while the other sellers received mail, but the content of the mail only stated that the sales masks would be punished by the closure of accounts or the permanent freeze of funds, but did not specify how to handle complaints. 。

Also, the seller said, "we learned that after being shut down and frozen, many complaints failed." According to its feedback, in fact, as early as in April, a group of sellers went to Amazon Shenzhen office for help. At that time, Amazon sent a form to let sellers fill in the basic information, and the subsequent sellers did not get a clear reply and response.

In addition, the seller pointed out that Amazon's US station used the "approval system" sales masks and other anti epidemic materials, and did not directly restrict the measures on the shelves, but some of the sellers who had passed the sale of anti epidemic materials were also closed.

Even the seller said, "our shop sells ordinary cotton masks that are only used for normal protection, and are not involved in protecting the epidemic."

Also let some sellers feel "aggrieved" is, in March, Amazon Japan station issued on the mask sales restrictions notice, there is no detailed rules to explain the illegal sales of epidemic prevention materials will get what kind of punishment. "If the platform can explain that as long as sales masks will be shut down shops and frozen funds, then I think, after the Japanese station restrictions, no other sites will continue to do so." A sealed Amazon seller said.

02, the proper rectification of the platform, the seller's hardship.

The official statement released by Amazon today gave a clear answer to the seller's "wrongdoing". Amazon said it had conducted information collection and account checking on the sellers who came to appeal. The results showed that the sellers had indeed violated the relevant laws and regulations and the relevant rules of Amazon, and had been covering various irregularities. Amazon had warned the sellers in advance, but they still chose to continue to violate the rules.

At the same time, in order to avoid the involvement of some "innocent" sellers, the Amazon also pointed out in the statement that the seller would give a complaint channel for the sellers who thought the judgment was wrong, and the seller could make a complaint according to the guidance of the mail, and at the same time, Amazon would deal with the situation quickly.

In addition, Amazon has also made it clear that if the seller's account is identified as false, fraudulent or illegal, the account will be detained for payment of consumer returns and refund requests. After handling the corresponding consumer orders, the seller can get some of the funds through the complaint channel according to the severity of the violation, and will continue to monitor the product content and update, identify the products that may be irregularities.

"From the seller's point of view, the violation is punished. This is understandable and should be recognized. But the current situation is that the sale of anti epidemic materials involves various factors such as national standards, interim policies, platform business adjustment, and related policies and compliance requirements are constantly changing, and sellers and platforms are hard to handle. A senior cross border personage pointed out that there are a lot of problems to consider.

Under the influence of the global epidemic, many sellers are facing the risk of bankruptcy, and even many businesses have collapsed. Resale of epidemic prevention materials is a way to survive in the short term. It is necessary to crack down on illegal gains, but we should also understand the right way to survive. Therefore, it is very important for the platform and the seller to fully communicate and timely follow up the changes in policies and standards. The above personages said that many sellers were very sad after being severely punished by the title and freezing funds.

An Amazon self shipment seller said that he had been doing epidemic prevention materials from the end of February to the end of March, including the export of masks, dust masks, glasses and other products. At the end of March (after receiving the platform notice), after ceasing to sell all the anti epidemic materials, they continued to sell some non essential necessities, but so far, the Japanese station has only received the 2/3's refund, and the European station has received the refund of 1/3, but the North American market has not received any refund.

"At present, due to the surge of general cargo orders, it is necessary to carry out the sales audit. The goods in the FBA inventory need to be transferred, and the cash flow is really hard to sustain." The seller pointed out his difficulties.

03 where should we go after the storm?

"Perhaps behind the extreme means of home taking, the real demand is to get more understanding and listen to the platform," he said. A cross-border service provider talks to billion power.

Another industry also pointed out that with Amazon as the representative, the way of thinking between international enterprises and Chinese businessmen is quite different, which is probably the essential reason for the friction between platforms and sellers over the years.

There is nothing wrong with platform punishment and irregularities in the industry, but over the years, the pain of Amazon in the process of cooperation with Chinese sellers is the lack of understanding and tolerance for Chinese sellers, resulting in some policies being not flexible enough to communicate with sellers, so they do not exclude sellers from 'accidental injury' and cause sellers' dissatisfaction. People in the industry talk about this.

There are also some rational sellers who think that many sellers who are going to do epidemic prevention materials are holding the speculative mentality and are doomed to go far away. "I personally feel that the small and medium-sized sellers should not have gone to the epidemic prevention supplies. They could not afford to play without certain strength. The wind and waves had completely turned over, and at this time node, the export of the epidemic prevention materials was not worth doing, so we should consider the long-term development." One of the buyers said.

In the wake of the surge in demand for masks and other anti epidemic materials caused by the global outbreak, China, as a major producer of epidemic prevention materials, is currently the best control area and the most timely recovery plant. It plays an important role in effectively solving the global supply problem. But a large number of factories that temporarily produce masks are "on the rise", but there are also some speculators who lack relevant qualifications, which lead to some "denouncement" of Chinese export masks.

Regarding the storm, Amazon said in a statement: "we are disappointed that some sellers tried to deceive consumers and obtain illegal business interests through the global public health emergency. We hope to work together with all levels of government and industry partners to crack down on bad sales behaviors involving misleading information products and maintain a healthy and safe market environment.

In some industries, as one of the biggest global business enterprises, perhaps the next challenge for Amazon is to effectively integrate the supply chain and channels and assume the responsibility of reasonably selling anti epidemic materials in the global market and solving the global shortage of masks.

"Platforms and suppliers should work together to achieve a win-win social value and economic value." An industry observer said.