Jinjiang Garment Industry In Fujian: Big Hand, Small Hand Holding Together

Jinjiang, Quanzhou, Fujian, is a major textile and garment industry in China. It has many famous brand clothing enterprises, and has many upstream and downstream enterprises. Since the outbreak of the epidemic, Jinjiang garment enterprises have made efforts to improve their meticulous management level and make sure that enterprises, employees and suppliers are better able to carry out production. The safety of the industrial chain should be grasps at the same time, and the upstream and downstream suppliers and distributors will work together to tide over the difficulties so that the whole industrial chain can run in the same frequency.

In order to resolve the impact of the entire industrial chain brought by the epidemic, local government departments and enterprises want to get together and win together, through building platform to promote docking capacity; introduce policies to promote coordination and cooperation; live broadcast and empower, promote market expansion; take the opportunity to make efforts to promote channel extension; Five measures, such as government and enterprise linkage, promoting order growth ", take measures to support export enterprises to sell domestically, and help the industry to resume work and resume production.

Scene 1: concentric, press the fast forward button in the supply chain.

The sudden outbreak has brought a great impact to the chain of Jinjiang textile and apparel supply chain. Since the resumption of production and rehabilitation, Jinjiang leading garment enterprises, such as Li Lang, nine Mu Wang, seven wolves, Jin Ba and Qipai, have taken the initiative to unveiled a series of measures to cope with the difficulties of supply chain partners so as to drive the industrial chain to "turn".

Dozens of flights are included to avoid dealership contact with the outside world, reduce the size, shorten the cycle, multiple batches, and gather less, effectively prevent and control, change the ordering method, adopt a new product mix mode, and help dealers accurately and efficiently place orders. A few days ago, the "two hands, two hands hard" in the third quarter of 2020, the order will be successfully concluded. There is a good voice in promoting epidemic prevention and control and economic and social development: the effect of the order will be in line with expectations.

From March to April each year, it is the autumn order meeting of Jinjiang brand clothing enterprises. Despite the impact of the epidemic, brand clothing companies ensure that orders will be held as scheduled by reducing the size of meetings and replenish cloud orders.

As a community of fate, the king of nine Mu proposed to the supplier that the large payment due to maturity should be paid on time, in accordance with the agreed time, without any delay due to the clear reconciliation between the two parties and no objection to the quantity and quality of the products. During the resumption of the supplier's partnership, if there is a shortage of funds, you can apply to the king of nine for payment in advance.

During the epidemic, many suppliers faced the pressure of sharp reduction in orders. A series of hard core measures such as Li Lang, nine herd king and seven wolves have been reassured by suppliers. They are actively joining the supplier partners in product development, order, production and so on.

It is noteworthy that the local government persisted in the problem orientation, strengthened the linkage between government and enterprises, set up the Jinjiang enterprise order meeting service group, promulgated the guidelines for epidemic prevention and control of Jinjiang enterprises ordering society, and promoted the shoe and clothing enterprises to hold an order meeting to promote the market development. At present, 8 enterprises, such as Leon, Anta, 361 degree, noble bird, hornet, Qipai, and entente, have successfully placed orders. It will achieve good results in counter trend.

"In view of the special circumstances of the epidemic, we encourage enterprises to take online and offline integration to meet the needs of most buyers to see the style and fabric at the scene, and to solve the problem that some buyers are unable to participate in the on-site ordering, so as to enhance the marketing effectiveness." Lin Yonghong, director of the Jinjiang Municipal Bureau of industry and commerce, for example, said that if the 361 degree control scale, stagger flow, live cloud ordering, video recording and detailed interpretation of products, etc., from the offline ordering will go to the online and offline integrated layout, opening the dual track ordering mode, leading the upstream and downstream industry chain to "turn up", merchants satisfaction degree of 96.8%.

Li Lang has not forgotten to strengthen epidemic prevention while returning to work.

Scene two: the lion factory has a safe smell.

Measurement of body temperature, registration of personnel, spray disinfection and strict protection. At 7:50 on the morning of April 29th, at the gate of the manufacturing company, located in the Jinjiang Economic Development Zone, the door gate has been divided by the warning line in advance. The employees entering the factory need to wear masks, wait in accordance with the location of the surface markers, wait for them in turn, and accept temperature measurement and brand inspection. In the production workshop, the workers need to measure the temperature once more, and the disinfectant can wash hands before entering.

The spacious and bright workshop, the production materials are arranged in a neat way, and when the employees come to work, they are busy. "Da Da Da"... At 8 a.m., hundreds of sewing machines rang rhythmically.

Blanking and sewing... After 1 minutes and 45 seconds, a pair of trousers is born in the U type automatic water trough. Inspection, scanning and storage, each pants has its own "identity card". If we find the problem, we can trace back to the person in charge of each link. "At present, the rate of resumption of work and the rate of re production are almost 100%. We are all busy. The summer production task of the group is coming to an end, and we are all in the rush to make orders for the autumn." Yang Kunhua, general manager of the manufacturing company of Li Lang (China) Co., Ltd.

Strict quality control at the same time, Li Lang also strictly implement the epidemic prevention and control, play the resumption of labor, "the strongest voice."

In the interview, the most impressive impression of reporters is the smell of disinfectant which is everywhere. The smell of disinfectant is distributed in places where the employees are accessible. "This is the smell of safety!" said a real employee.

"We pay close attention to the health status of more than 1300 production front-line employees, and establish detailed information files for all employees, name, gender, identity card, contact method, return to Jin way, return to Jin time, body temperature and so on." Yang Kunhua told reporters that before returning to work, he sent all the staff to Jinjiang city hospital for medical examination. To meet the health requirements, we can work. After going to work, all employees should fill in the health registration card every day. The body temperature should be measured two times in the morning and evening. They should carry small handkerchiefs at work. They are used for cleaning after hand cleaning or for sneezing and coughing.

"Under the test of epidemic situation, enterprises should do well in internal work, do not rush to do professional work better, so as to lead all staff to work together to fight the epidemic and tide over difficulties." Yang Kunhua said.

2020 Jinjiang clothing brand productivity docking conference.

Scenario three: "generation" to "internal generation", docking capacity.

Due to the impact of overseas epidemic, the serious shortage of foreign trade orders is the biggest difficulty for the majority of garment manufacturers. In order to further expand the SME's order sources and promote the collaborative development of leading enterprises and small and medium-sized enterprises, in April 23rd, the Jinjiang Municipal Bureau of industry and Commerce held the 2020 Jinjiang clothing brand productivity docking conference, focusing on OEM for 4 leading brands of men's clothing brands such as Qipai, Jin Ba, Li Lang and seven wolves, and convened Jess wig, Warren's family, Bai Hong, Xun Xing, and so on more than 70 of them had the intention to be 4. Men's clothing brand OEM SMEs and raw and auxiliary materials production enterprises are involved, and strive to promote garment manufacturers' "foreign generation" to "internal generation".

It is reported that Jinjiang has contributed nearly 10 enterprises to cooperate with the 4 men's wear brands, helping 20 foreign trade enterprises to transform into local shoes and clothing brands for ODM OEM, such as FILA (Euramerican line), Skech, JOMA supplier East Asian Company, has expanded the 360 ODM ODM OEM list and cooperated with Anta FILA golf shoes product line.

At the same time, Jinjiang has also introduced collaborative supporting policies to encourage foreign trade enterprises to meet the threshold requirements of the leading brands of local brands, speed up technological innovation, optimize internal control and enhance management, and actively integrate into the supply chain of local brand leading enterprises. For example, small and medium-sized enterprises that export to domestic markets are supporting the production of finished products and OEM for local leading enterprises, and the value of OEM is 4. A lump sum subsidy of $000 and above or 20 million yuan or above is 100 thousand yuan; the annual subsidy for OEM is 80 million yuan or more, or 40 million yuan and above.

"Capacity docking is actually a mutually beneficial matter for both sides. From the industry level, it is a common maintenance and construction of a good industrial ecosystem." Zhuang Tianhuai, vice mayor of Jinjiang, said, "for brand leading enterprises, many orders are left in Jinjiang, one is to contribute to the maintenance of industrial ecology, the two is to facilitate enterprises to control quality, cost and supply cycle. For supporting enterprises, there is a steady source of orders, and at the same time, it is also an opportunity to upgrade themselves. In order to meet the requirements of brand leading enterprises, we must constantly speed up equipment upgrading and standardize production processes from workshop management, quality assurance and efficiency improvement.

"Cope with the epidemic situation and embrace development" is the consensus of many enterprises in the upstream and downstream industries of Jinjiang's clothing industry. Lin Yonghong, director of the Jinjiang Municipal Bureau of industry and commerce, said: "docking well with production capacity will give full play to the inherent advantages of Jinjiang's textile and garment industry chain, help garment enterprises focusing on garment foreign trade enterprises and clothing raw material enterprises to connect local clothing brand resources, expand the source of orders, and ensure sustained and healthy operation of enterprises, which will also help everyone tide over the difficulties."

Scene four: Mayor's first live show for Jinjiang's "good source" endorsement

A pair of shoes, a coat, a sugar, an umbrella, a piece of paper... "We love to fight and win. We fight for Jinjiang." In April 24th, Zhang Wenxian, mayor of Jinjiang, walked into the live broadcast of the Quanzhou online industry live festival in Jinjiang. For the first time, she hosted the "network anchors" to promote the good source of Jinjiang made to the national netizens.

In just 1.5 hours, Zhang Wenxian introduced Jinjiang's shoes and clothing, food, paper products, culture, food and so on, attracted nearly 80 thousand netizens to watch, and set up the Quanzhou online industry live Festival county and city records. The mayor's live broadcast brings over 500 thousand of the viewing volume to the live brand of Jinjiang on that day.

In April 23rd, Quanzhou, a major private economy in China, launched the online industry live festival for more than two months. The joint e-commerce platform helped local private enterprises expand the market. The live festival festival sets up Quanzhou's key industrial enterprises to set up "Quanzhou good cargo Museum", concentrating on creating Quanzhou online commodity fairs, and marketing live local clothing, tea, food, ceramics, mother and baby. At present, in the face of the pressure of the epidemic, "live with goods" has innovated the marketing way, released the suppressed consumption, made up for the lack of consumption under the line, showed strong vitality, and is becoming a new bright spot for Quanzhou to cultivate new economic kinetic energy.

"We also encourage and organize the foreign trade enterprises to butt the Jinjiang industry live broadcast base, the China Shoes Capital Business Park, the red pin net red live broadcast base, the Mongol innovation sharing live broadcast base, expand the electricity supplier, the live broadcast goods transportation channel, expand the domestic line market, has successively promoted Jin Hongchang, Fu Hua, Daxing, converging sports, happy years, Li Li and so on more than 20 slippers, the children's shoes, the swimsuit, the sunny umbrella. Foreign trade enterprises such as men's wear, toys and other industries have been stationed in the live broadcasting base of industry to seize the domestic online market. Lin Yonghong, director of the Jinjiang Municipal Bureau of industry and commerce, said that the net red live broadcasting base is becoming a strong support for foreign trade enterprises to transform into the domestic online market.