Shu Lang, Long Hair International, Beijiang, Liang Habitat, "Elite Ten Years Example Power" Cloud Forum

In May 19th, in the 2019 China Textile and apparel industry's annual elite list and the "ten years' model power", Wu Jianmin, chairman of Shandong sulang clothing and apparel Limited by Share Ltd, Cai Man, deputy general manager of the international fashion center of long hair, Cai Man, Zhong Zhangwei, director of Limited by Share Ltd marketing, and general manager of Liang Qi Brand Management Co., Ltd. Cheng Weixiong, the four heavyweight guests, discussed the current hot and difficult issues with "coping with the challenges of the epidemic and embracing sustainable development" to enlighten the industry.

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TAWEEKLY:

How to deal with epidemic challenges? How to embrace sustainable development in the future? As we all know, after the outbreak of the new crown in January, many Chinese textile and garment enterprises actively converted to epidemic prevention products. So the Shandong sulang group has also become an industry's counter traveler, and has been repeatedly reported by CCTV news broadcast and focus interviews. Let's listen to what is the biggest feeling of Wu Jianmin at that time and now?

Wu Jianmin:

Shu Lang, to be exact, did not anticipate and foresee in advance. After the outbreak of the Chinese epidemic, the feeling that should be done after the outbreak of the epidemic, especially when the doctors and nurses were helping in Wuhan, the figure of the counter traveler moved me and moved the team. The team of Shu Lang quickly launched the emergency response mechanism and responded to the State Council's work on disaster relief and emergency. Measures were taken to take some measures to transform protective clothing masks.

Then, from February 2nd to now, after more than three months' efforts, not only have we made contributions to the domestic epidemic prevention, but also made many contributions in the global epidemic prevention work. In this process, we found that a standardized clothing enterprise in the emergency situation to change production protective clothing, from the technical difficulty is not big, the most critical is to adapt to the needs of pharmaceutical inspection products, such as the standardization of plant, operation process standardization, raw material supply quality assurance problem and sales channel choice.

TAWEEKLY:

Shu Lang took up social responsibility with awe and made contributions to the epidemic. Garment enterprises have inherent advantages in converting production. As an important intermediate product, fabric enterprises are also facing the pressure of changing export orders during the epidemic. How does Beijiang deal with and maintain product competitiveness?

Zhong Zhangwei:

As a member of the textile and garment industry, the company will be affected to some extent under the influence of such an epidemic, but we think this is a problem that we must actively face. First of all, domestic and export orders will be affected to a certain extent. Based on the relatively diversified customer network of Beijiang River, the branch offices, offices and local service teams located around the world, Beijiang actively adjust orders and actively communicate with customers, and respond to different markets in order to reduce the order damage.

At the same time, under the influence of the epidemic, the promotion activities such as exhibitions, customer visits and meetings under the traditional line are limited, so we move a lot of customer promotion activities to the line. Through the Internet technology, video conferencing, short video promotion, online live broadcast and so on, we will communicate with our customers online with our product information.

As a production enterprise, after the resumption of production in February, we have adopted very perfect safeguard measures in two factories in China and Vietnam, including wearing masks, measuring temperature, delineating Safety distances, and changing canteens to do everything possible to protect employees' health and safety.

TAWEEKLY:

At present, the pressure of industry and enterprises and some measures to deal with need better service platform and means. So in the important textile gathering place of the world -- Keqiao, there is such a well-known textile and clothing exhibition and trade complex. How does long hair international fashion center help enterprises to cope with challenges during the epidemic?

Cai man:

In the early days of the epidemic, the international fashion center responded positively to the government's call and postponed the resumption of work. At the same time, it assisted the industrial chain to connect the raw materials and processing of the mask protective clothing. The consultant team of the CFU creative fashion alliance helped the colleagues to resume their preparations.

On February 10th -4, 28, the joint fashion CFU creative fashion alliance of long hair international fashion center, under the guidance of the Propaganda Department of the Keqiao District Committee, launched the online public welfare course of "CFU CARE epidemic prevention and change". A total of 10 teachers attended more than more than 50 courses, with nearly 20 thousand people serving. This event has been strongly supported by relevant functional organizations in Keqiao District, and has been jointly promoted.

Since the resumption of work, in the face of the need for fabric dealers to develop online sales channels, the long live international fashion center has opened up the red space for professional networks, including the set up of the international fashion center, the collection studio, the master studio, and so on. It has been used by the local industrial businesses in Keqiao. At present, more than ten enterprises and long hair booking venues have successfully completed more than 10 live coverage.

On April 20th -4 25, under the guidance of the Circulation Association of China Textile Industry Federation, the international fashion center of long hair completed the online docking meeting of Cloud Collection and early summer new year. More than 20 exhibitors exhibited 200 new samples, and more than 200 professional groups as the main body of the exhibitors were online. The training of cooperation opportunities will provide valuable services for more channels and brands.

TAWEEKLY:

New technology and new tools do provide practical and effective help for garment design and fabric enterprises. Then, Mr. Cheng Wei hung, a real combat expert, will come up with some future trends for us.

Cheng Weixiong:

First of all, through quarterly reports of the first quarter of listed companies, the first quarter results decline is a fact. The two quarter performance decline is also a fact of great probability. That is to say, most enterprises in the first half of the year are having a bad time. Second, the risk of local epidemic still exists in China. The normalization of the epidemic has brought some influence to the offline stores. Third, the shrinkage of the consumption side has led to the increasing uncertainty of supply side capacity, and the challenges of small and medium-sized enterprises that have resumed production and production have increased. The trend of orders at home and abroad is very unfavorable to some small and medium-sized enterprises. Fourth, the enterprises that transfer the production of epidemic prevention materials are also under the pressure of sales. Fifth, it is expected that retaliatory consumption will become a "dream" under the impact of the epidemic. The popularity of the popular brand price will intensify, but sports brand is expected to break through under the impact of the epidemic. Sixth, the traditional brand markup line, the electricity business has become a trend, small programs, communities, live broadcast has become a hot spot, the epidemic has further promoted the integration process of supply side and demand side, and the industrial Internet has accelerated. Seventh, the 2020 performance challenge is very great. Although the domestic market is recovering, the growth of the shoe and clothing category is still slow. The impact of consumption on the industry is at least one to three years' recovery cycle.

TAWEEKLY:

After listening to Cheng's prediction, I believe that all entrepreneurs will be touched. So how do you think about the future and sustainable development planning?

Zhong Zhangwei:

It is very difficult to make a clear judgement, but there are several directions that are very clear. First, under the influence of the epidemic, online activities can make up for the impact of the epidemic on our industry to a certain extent. Therefore, digitalization and on-line must be the trend of the future development of enterprises.

Second, the whole textile and garment industry is paying more and more attention to the sustainable development and healthy and orderly growth of the industry. At any time, we must hold a sustainable development mindset to enhance the importance of sustainable development from all aspects.

TAWEEKLY:

The impact of the epidemic is also very direct for clothing. So how can she judge the development direction and trend of this year's business as a successful women's wear brand that has been operating online for many years?

Wu Jianmin:

Exploring the changes in marketing methods actually started in the past few years from 2018 to 2019, but the outbreak did bring serious damage to traditional department stores, shopping centers and other formats. If the traditional clothing enterprises want to get room for survival, I am afraid everyone will be squeezed into the network. At present, despite the emergence of so-called new media marketing, video marketing and other new methods, and ultimately through the Internet.

Many domestic brands, from entity stores to online marketing, can be imagined by many foreign trade enterprises from the export processing orders to domestic marketing. At present, if a traditional clothing enterprise wants to get a breakthrough under this epidemic situation, it is really very difficult. The advantage of Shu Lang is that it keeps the original clothing production and sales, and at the same time transforms itself into a health care product, which guarantees the normal operation of enterprises to some extent.

TAWEEKLY:

Indeed, the traditional channel has the opportunity of change. In the second half of the year, we believe that the development of the industry will accelerate. So what specific measures will be taken for a platform to serve the enterprises more effectively and achieve sustainable development?

Cai man:

In order to achieve high quality development and sustainable development, the textile industry must be transformed, but in what way can it be transformed? In what direction? I believe that many enterprises are troubled by business operators.

First, the best cloth is new, and the cloth is sold with money. The final value of fabric needs to be transformed into clothing display through design. The international fashion center of long hair is actively promoting the "excellent cloth new" project to help Keqiao's fabric enterprises to transform, and there have been successful cases. It is our goal to "choose money to fashion new landmark". The design resources and fashion elements of the international line of long hair international grafting are used by Keqiao fabric enterprises, which helps Keqiao become more and more diverse, more and more high-end, more and more fashionable, and more and more intelligent.

Two, the "online" transformation. "Online" transformation is a trend. The emergence of the epidemic undoubtedly accelerated this step. Long hair international has provided the live technology and venue support for local enterprises in Keqiao. Fabric companies have already tried TO B's fabric live broadcast, and some customers have learned the fabric and placed the order through live broadcast. The result is very good. Facts have proved that not only the retail industry is suitable for direct broadcasting, but also TOB's fabric enterprises are also a way to bring live goods in the background of industry transformation. Including the previous mention, the first online docking meeting of Yun Ji Cai, new summer and new year, pioneered the service concept of "cloud docking". The quality and resources of the suppliers and suppliers, the new products and the technology exchange have been recognized by all of us.

TAWEEKLY:

Finally, we invite practical experts to give some suggestions for the sustainable development of enterprises.

Cheng Weixiong:

I strongly agree with the previous interpretation of entrepreneurs and business. If entrepreneurs want to have corporate responsibility and social responsibility, they can stand tall and see far. In the future, the transformation of entrepreneurs' thinking in local enterprises is very important. My understanding of sustainable development is that enterprises do not have sustainable development.

Development is the premise, the foundation and the direction. Sustainability is the key. Enterprises need to do all the top-level planning and design of sustainable development, open the Quartet door to meet the eight party customers, do not continue to dispute the online and offline disputes, but actively embrace the digital economy with new technologies and tools, and capture the needs and tagging of users through digital marketing, database and data cloud. Good user needs research and development, rather than "online brand, offline brand" operation ideas.

In addition, we must make the core competitiveness of the enterprise deep, specialized, precise and thorough, be a craftsman product, and be a craftsman enterprise, and still be a world-class enterprise based on the Chinese market. Reserve resources for the main industry. At this stage, "cash is king" is particularly important.

Different economic environments mean different ways of playing. It is particularly urgent for us to calm down, practise good internal strength, tie up horse steps and lay the foundation for "hegemony".

TAWEEKLY:

Thank you very much for your sharing. Thank you again for your participation. I sincerely wish you all the best in the future development. Thank you.