Building A New Future Of China'S Textile Industry With Strong Strength And Cultural Confidence

With the opening of the three session of the thirteen CPPCC and the three session of the thirteen National People's Congress, China officially entered the two sessions. This year's two sessions were held under the special background of the new crown pneumonia epidemic prevention and control normalization. The successful control of the new crown pneumonia epidemic has made the Chinese people unite and unite, and national confidence has been growing rapidly. The rapid response and positive action of the Chinese textile and garment industry in this epidemic has also made the public feel the strong made in China, how to strengthen Chinese brands, enhance cultural confidence and build a platform to express the Chinese fashion discourse on the basis of strong manufacturing capabilities. The ceremonial costumes that widely reflect the modern Chinese style have become one of the main directions of the representatives of the two sessions of the textile industry this year.

1 / increase the guidance and support for brand building.

For a long time, China, as a major producer and exporter of textile and clothing, and a big consumer country, is far from brand power. But in recent years, with the strength of China's overall consumption ability, brand awareness is gradually strengthening. Especially since 13th Five-Year, building Chinese brands has risen to the national level. There is no doubt that the brand has become a symbol of national strength.

In this year's "two sessions", building Chinese brands has become the voice of many representatives. Our country is moving from "manufacturing power" to "manufacturing powerhouse". "Made in China" in order to gain a foothold in the world, we must upgrade China's brand in all directions and enhance the transmission power and competitiveness of Chinese brands in the international market. Brand promotion is industry driven, brand strong and China strong.

As China's pillar industries and global dominant industries, China's textile industry has the ability and obligation to take the lead in brand building. Therefore, many textile industry representatives and members of the two sessions put forward their own thoughtful development proposals on the theme of brand building.

CPPCC National Committee member,

Chairman of JEANSWEST International (Hongkong) Co., Ltd.

Yang Xun

Yang Xun, chairman of the CPPCC National Committee and JEANSWEST International (Hongkong) Limited, said that China has become the world's largest producer and consumer of textiles and clothing. However, in terms of global fashion discourse, industry image is locked at the bottom of the "smile curve". Symbolic significance of the Chinese fashion symbol "masters, events and big names" in the mainstream fashion discourse power system in the absence of state, with international reputation and influence of the brand and designers are not many.

Yang Xun suggested that China's clothing industry should give full play to the fashion leading role of famous brands and designers, cultivate and support a group of excellent brands and designers to go to the international fashion publishing platform, and strengthen the terminal channel construction, enhance the global influence of Chinese brands and culture. We should focus on Cultivating 3-5 local fashion brands and 5-10 design masters to become the first tier international brands. The camp highlights the symbolic meaning of "Chinese fashion"; the government gives relevant support to international expansion and publishing activities; attaches importance to brand value evaluation, brand competitiveness evaluation and promotion activities, while enhancing the value and competitiveness of China's textile and clothing brands, and enhances China's global discourse right in the field of brand value evaluation.

In response, Wang Hongxing, general manager of the National People's Congress and Binzhou Yaguang Home Textile Co., Ltd. also put forward relevant suggestions on increasing the guidance and support for brand building. Wang Hongxing said, on the one hand, to strengthen independent research, we should support the establishment of a database of China's textile and clothing brands by professional organizations and professional institutions, establish a scientific and standardized industry brand management rules and regulations, and continuously expand the brand innovation and inventions ability of the industry; on the other hand, we should strengthen brand cultivation, guide more enterprises to establish brand cultivation management system, and enhance brand building. The key link is to introduce preferential policies to cultivate excellent brands and leading brands.

Deputy to the National People's Congress

Director of Guizhou Songtao Miao embroidery company

Shi Li Ping

To create a heavyweight Chinese brand abroad, we can create a national brand with rich cultural connotation. "I want to stand in the Great Hall of the people to speak for embroidered mother." The Songtao Miao embroidery team, headed by Shi Liping, the head of the National People's Congress and Guizhou Songtao Miao embroidery company, has over 4000 embroidered girls. "We transform fingertip memory into fingertip economy, and have our own national brand. Our products are sold to 67 countries and regions, and have gained the recognition of the world." Such skills as Songtao Miao embroidery have led to about 500000 women's employment in Guizhou.

At the two sessions, Shi Liping suggested that the party and the government should strengthen the protection and inheritance of traditional national culture. The best way to protect it is to support its commercialization and branding, so that more consumers can understand the charm of national culture through national brands, and ultimately help the backward areas get rid of poverty and become rich.

2 / upgrading local brands

Cost confidence and cultural confidence of Chinese

Now, China's two sessions are increasingly attractive to the world. The British Guardian newspaper reported that "the two sessions are no longer purely related to China's domestic affairs. They have global influence and have a huge impact on global affairs."

"In today's world, the Chinese Communist Party, the People's Republic of China and the Chinese nation are the most confident people to say which political party, country or nation can be confident." General secretary Xi Jinping's speech is clang.

At the two sessions this year, road confidence, theoretical self-confidence, institutional self-confidence and cultural self-confidence "four self-confidence" triggered strong resonance between delegates and members. In their view, the Chinese are now talking and integrating the world with unprecedented calm and confidence.

Among them, cultural self-confidence is the most common, and is the self-confidence of the advanced culture of socialism with Chinese characteristics. Insisting on cultural confidence is to arouse the party and the people's sense of pride in the history of Chinese excellent traditional culture, and form a general consensus and value recognition of the socialist core values in the whole society.

In this regard, Wang Hongxing said that establishing a broader and deeper cultural self-confidence is also a responsibility and obligation that contemporary entrepreneurs can not shirk.

In particular, at the moment, the new crown pneumonia epidemic has a certain impact on the textile industry, but in the process of fighting the epidemic, the effective textile and garment industry has also created confidence and pride for the Chinese people. Local textile and garment enterprises should also cater to this trend, strengthen the initiative, strengthen publicity and promotion, and enhance the consumer confidence of their own brands. With the Chinese culture self-confidence, we can achieve twice the result with half the effort to establish the national brand.

Deputy to the National People's Congress

Deputy general manager of Shanghai textile decoration Co., Ltd.

Wang Wei

Wang Wei, deputy general manager of the National People's Congress and Shanghai textile decoration Co., Ltd., also said that general secretary Xi Jinping stressed that "cultural self-confidence is a more fundamental, broader and deeper self-confidence." Chinese clothing, like Chinese culture, is extremely rich in content and is one of the main drivers to boost local brand consumer confidence and Chinese cultural confidence.

In daily consumption behavior, the state, industry and enterprises should jointly publicize the practical value, cultural value and aesthetic value of Chinese clothing, so that consumers can produce cultural confidence and cultural identity by wearing Chinese design and local brands, so that the world can enjoy and dress Chinese clothing.

Wang Wei suggested that we should actively publicize the local design and form a public opinion atmosphere of "promoting Chinese culture and promoting Chinese brands". Through the activities such as "searching for the root of Chinese clothing culture" and so on, in order to promote the momentum and give play to the three initiatives of the government, enterprises and the people, we will form a strong support for the development of Chinese brands through policy support and resource support.

3 / promote platform to express China's fashion discourse power

In his report on the work of the government, Premier Li Keqiang of the State Council pointed out that we should deepen the new round of comprehensive innovation and reform experiments, set up a batch of double creation demonstration bases, develop platform economy and share the economy, so as to stimulate the creativity of the society. As early as in 2019, the State Council promulgated the guiding opinions on promoting the healthy development of platform economy. It pointed out that it is necessary to define the platform responsibility scientifically and reasonably, clarify the responsibilities of the operators in the platform and the platform, and speed up the study of specific measures for the introduction of the platform's due diligence. Platform economy has become one of the main directions of China's economic development.

Based on the promotion of traditional culture, Shi Liping also has some thoughts on how to promote the development of local textile industry through platform economy. In her view, the key to the development of platform economy lies in the scientific definition of platform responsibility and the establishment of a fault tolerance mechanism to encourage innovation and development of platforms, so that the operation of platforms and businesses is more deterministic.

Shi Liping suggested that in the context of resumption of production and economic recovery, the state should introduce the implementation details of the platform's due diligence as soon as possible, clarify the responsibilities of the platform and operators, and further optimize the business environment. We need to reduce our concerns in the process of innovation and development, so that enterprises that dare to take responsibility will get better development opportunities.

Yang Xun also suggested that we should promote the construction of platforms that embody the right to speak Chinese fashion. First, we should strengthen the research platform of popular trends and strengthen the independent research of the whole industry chain trend of color, fiber, yarn, fabric, clothing and household textiles, so as to further improve the scope of application of the research. We should not forget to absorb the essence of China's excellent culture, and learn from the current international and domestic trends. We should strengthen the research on the consumption behavior and lifestyle of the new consumption mode, especially the new generation of consumer groups.

The two is to strengthen the construction of fashion publishing platform. China's international fashion week and China brand day will continue to enhance its global influence and market influence on the fashion incubator and promotion platform such as China International Fashion and fashion fair, China International Home Textiles and Accessories Expo. It will give relevant support to the internationalization of Shi Shangping, and support and promote world fashion centers such as Beijing, Shanghai and Shenzhen. The construction will continuously enhance the contribution of industrial resources to regional economic construction.

Deputy to the National People's Congress

Chairman of Jiangsu sunshine Limited by Share Ltd

Chen Li Feng

In the field of international exchanges and cooperation, Chen Lifen, chairman of the National People's Congress and chairman of Jiangsu sunshine Limited by Share Ltd, found that in recent years, China's textile industry has been accelerating global distribution, and the total foreign direct investment in the 2010-2019 years has reached US $10 billion 100 million. The exhibition provides a new platform, and also brings new opportunities for textile enterprises to carry out international investment cooperation.

Chen Lifen believes that under the new situation of economic globalization, Chinese enterprises must "go out" to win more competitiveness. She suggested that the "first phase of the" one way "manufacturing industry cooperation initiative to encourage the development of directory, from the government level to strengthen communication and cooperation with the above countries in the field of textile industry, through the establishment of intergovernmental cooperation projects or special funds as a professional platform to encourage enterprises to carry out textile industry chain cooperation in the above areas; at the same time, it is recommended that the state support textile enterprises to expand overseas projects. Drive and cultivate new textile and garment industrial clusters, and better promote close cooperation between China and ASEAN and other regional textile and apparel industrial chains.

4 / promote ceremonial costumes that reflect the modern Chinese style.

Every year, the traditional costumes of the representatives of the two sessions will become a great attraction during the meeting. In busy and rigorous conference activities, we can vividly show the rich and colorful Chinese traditional costumes, round collar, collar, embroidery... Various forms of ceremonial costumes not only interpret national culture, but also show the elegant demeanor of the Chinese elite. At the same time, the promotion of ceremonial clothing that embodies the modern Chinese style has also become a hot topic among them.

In response, Yang Xun said that China is known as "the state of ceremonies". Since ancient times, costumes and costumes are important carriers for carrying out national culture and reflecting social outlook. At present, in some important ceremonial occasions, there is still lack of ceremonial clothing that can represent Chinese culture and embody the modern Chinese style. In the international community, there are different dress requirements for every business occasion. With the improvement of national strength, Chinese dressing in business occasions should also fully develop the fine traditions of Chinese culture under the premise of respecting occasions and others.

To this end, he suggested that we should promote contemporary etiquette based on Chinese culture. Based on the contemporary Chinese social development and life style, we put forward the group standard of "the contemporary etiquette dress guide based on Chinese culture", and put forward the clothing guide for ceremonial occasions such as business attire, adult ceremony, wedding and other specific occasions and scenes to reflect the fashion expression of Chinese excellent culture in the generation and enhance cultural self-confidence.

Wang Wei also believes that clothing is an important part of national culture and a manifestation of culture. The design and study of modern etiquette and costume in China can inherit 5000 years of splendid Chinese culture, highlight the characteristics of the new socialist era, and display the great power of the Chinese nation.

She suggested that one should take the history of Chinese and Western style clothes as a clue, go out of the woods, make foreign things serve China, make the past serve the present, and reveal the details and cultural value of Chinese civilization in the process of opening up. In the process, we must think, explore, design, make, popularize and apply, so that both Chinese and foreign people will recognize and love "new Chinese style" clothing in the new era, and make deep excavation, innovation and upgrading in style, structure, craft, surface accessories, etc.

The two is to form a set of specialized and theoretical dress system to make full use of its political value. It is necessary to design a clothing that can represent the majesty and atmosphere of my great country and fit for the occasion.

Three is precise positioning, create high-end new Chinese clothing service system, commercial landing, maximize its economic value. At present, the domestic high-end new Chinese clothing customization is still the blue ocean market. With the rapid growth of the national economy, more and more high-end people need this kind of service. It can create a new Chinese clothing service system, and promote the new Chinese style clothing with immersive scenes and intimate service, making it a unique expression of the Chinese cultural image IP.