2020 China Brand Example Follifollie Brand Value Reaches 7 Billion 617 Million

In May 10, 2020, sponsored by the professional brand evaluation agency Asiabrand, the "5.10 China brand days" series jointly sponsored by China Asia Economic Development Association brand management Specialized Committee and Asian brand network. The "AMBC international industrial group" brand power forum and China brand list conference was held in a webcast format. The leaders of relevant departments and associations, experts and scholars, representatives of entrepreneurs from various industries and mainstream media participated. Nearly 3000 people watched the live broadcast Conference on the cloud.

The theme of this event is "brand power is the immunity of enterprises". It aims at actively implementing the directive spirit of the state to set up the "China brand day", implementing the strategy of brand power, enhancing brand's anti epidemic capability through strengthening brand building, helping Chinese enterprises to revive after epidemic diseases, and making every effort to promote China's comprehensive economic recovery and quality development, with brand value as its core. Heart, for enterprises to find new assets and enhance the credibility of the basis.

In order to further establish brand models and promote brand strength, we should display brand image of China in an all-round way, multi angle and deep level, set up an example of brand innovation in the industry, and promote the "going out" of Chinese brands. The forum also selected different industries and different dimensions for brand value evaluation and comparative analysis. The awarding ceremony is on cloud.

Among them, Folli Follie was awarded the "5.10 China brand day ten innovation brand", Li Ning Co President Lining, Folli Follie president and creative director Xie Aimin was awarded the "5.10 China brand day ten brand innovation figures".

As a representative national brand of China, Lining believes that no one feels strange to it. The sports brand of the same name created by the prince of gymnastics, Lining, has pushed the national tide culture to the international stage through bold innovative design. "China Lining" broke out in the fashion week.

If Lining is sending Chinese culture to the world, then Folli Follie will push the international trend of cultural life to the Chinese market. This international lightweight luxury brand has created the concept of trendy family that can not be copied through creativity, breaking the barriers of fashionable borders, guiding the new visual life of Chinese luxury brand, and further enhancing the imagination and creativity of Chinese brands.

Based on the People's Republic of China asset appraisal law and the national standard "brand evaluation brand value evaluation requirements" (GB/T29187-2012), based on the Asiabrand brand evaluation method of professional brand evaluation agency, Folli On the basis of Follie's benchmark date, the financial data in May 10, 2020, combined with its brand culture and connotation, customer relationship and channel strength, quality service level, brand stability and other factors, the final conclusion is that the brand value of Folli Follie is RMB 7 billion 617 million yuan.

FolliFollie The development of a comprehensive, lightweight luxury eco brand collection store includes: adult clothing, scarves, neckties, children's wear, children's daily necessities, children's wear, wedding dress, maternity dress, underwear, baby wear series, belts, gloves (clothing), shoes and hosiery socks, children's lathes, children's homes, toys, children's safety seats, home textiles, and so on, involving thousands of small commodities, just like a micro product. Type SHOPPING MALL.

Among them, the FolliFollie children's wear brand creates a "completely fashionable concept" attitude towards life. It expresses the brand attitude of "do not follow suit, do not follow the crowd" by original design. It is inspired by the art of different regions, bringing more tension expression to children's fashion and conveying the tidal tone of not Gan Pingyong and personality.

In 2020, Folli Follie will comprehensively promote the Chinese market, pass on the correct concept of life and the way of life to the public, and open the good life of people's lives through products and services with high quality, creativity and passion.

"Enter the Liv Li brand center.