Coach (Kou Chi) 2 After The Outbreak Of Luxury Brands Began Clearing?

In May 31st, Zhongbao network reporter found in Hangzhou's joy city that the coach, the light luxury brand from the United States (Kou Chi), hit the lowest level to eighty percent off, attracting many consumers to rush to buy. One of the 4850 pairs of shoulder bags is priced at a price of 72% off, which is sold at 1358 discount.

It is understood that, unlike the "heavy luxury" brand, which is often tens of thousands of yuan, the "light luxury" brand like Coach has occupied young consumers and a larger market.

The intensity of discount is large, and consumers queuing up to buy the norm. We can not help asking: does it affect brand image in the long run? In fact, under the influence of the epidemic, the store closes and leads to a serious backlog of brand stock. The short sale time of the brand to stock is a normal market behavior. Like this coach discount, the style is basically eliminated and the old money will not become the normal brand.