In 2020, The Market Potential Of "Ten Categories Of Textile Innovative Products" Was Declared In Progress.

The "ten main categories of textile innovative products in 2020" launched by the China Federation of textile industry was officially launched in May 9th. The work is commissioned by the Ministry of industry and information technology, the consumer goods industry department, and has been selected by the China Textile Industry Federation since 2017, for the final consumer products such as garments, home textiles and industrial products. The aim is to promote enterprises to accelerate the implementation of the "three products strategy", advocate market oriented product innovation and creative design, give full play to the exemplary and leading role of innovative products, and improve the quality satisfaction and brand trust of innovative products.

Positioning ten categories according to market demand

In 2020, the ten categories of textile innovative products were still selected for clothing, home textiles and industrial end consumer goods. The ten major categories were fashion and creative products, non heritage products, intelligent technology products, comfort functional products, sports function products, medical and health functional products, easy care products, safety protection products, health care products and eco-friendly products. Exhibition and selection work. The ten major categories of textile innovative products work office, through in-depth analysis and full investigation of national policies, industry hotspots and market trends, finally determines the "ten major categories" and the key direction of attention this year.

2020 annual declaration focuses on direction

In the battle against the new crown pneumonia, sanitary and disinfectant products in the category of "safety protection products" and "medical and health functional products" played a key role. With the resumption of production of textile enterprises in China, the market has provided adequate fuses, protective clothing and disinfectant paper towels for the market, providing solid material support for winning the new crown pneumonia epidemic prevention and control.

Ice and snow sports products are the focus areas in the category of sports functional products. Recently, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on vigorously developing the ice and snow campaign taking the 2022 Beijing Winter Olympic Games as an opportunity. It clearly stressed that it supports enterprises to develop ice snow sports products with high technology content and independent intellectual property rights.

The special health products for the elderly in the category of "health care products" are the hottest categories declared in 2020. The Ministry of industry and information technology, the Ministry of civil affairs and other government departments jointly issued the "guidance on promoting the development of the elderly products industry" notice, advocating market development of clothing and auxiliary products for the elderly, actively respond to the aging of the population, and guide the quality development of the elderly products industry.

Increase publicity efforts, disseminate innovation models

At present, the ten major textile Innovation Products office has been tracking and cultivating more than 100 textile and garment enterprises with innovative strength and market potential through inviting well-known media publicity, promoting important industrial cluster exhibition platforms, promoting participation in excellent domestic e-commerce platform activities, and sharing online platforms.

CCTV mainstream media coverage

The 2017 - 2018 selection campaign received the attention of CCTV-2 CCTV financial column "consumer advocate". The column group focused on the innovative products of the selected products in 2017 and 2018, focusing on the innovative points of the product, and collaborating with the China Textile Information Center, the national textile product development center and the selected enterprises to "2017 clothing consumption report" and "magic China". "Cloth", "falling in love with China" (four) & (five) "special session of the two sessions" and "2018 quality China in progress: Textile Innovation and upgrading" and other columns, from the perspective of the market, deeply excavated the advanced textile technology contained in the selected products, and fully demonstrated the core competitiveness of the "made in China" textile products, and won the unanimous praise from the wide audience.

Promotion of professional exhibition platform in China

In 2019, the ten major categories of textile innovative product working offices jointly organized exhibition platforms of industrial clusters such as China Keqiao Shaoxing International Textile Fair / Keqiao fashion week and China (Humen) International Fashion Fair. The selected outstanding products were selected for on-site exhibition, and the innovative product development paradigm of technology, fashion and green integration was promoted to highlight the innovative strength of the textile and garment industry.

Priority recommendation to participate in e-commerce platform activities

Recently, the ten major categories of textile innovative products working office recommended that nearly 30 selected enterprises participate in the second "double goods online shopping festival" jointly organized by the Ministry of Commerce and the Ministry of industry and commerce. The innovative textile and clothing products have become one of the highlights of this online shopping festival. Many enterprises feedback with a series of activities of "double goods online shopping festival", the sales volume of products has been greatly improved.

Professional online platform publicity and promotion

In addition, the invited companies were invited to participate in the "cloud classroom" of the Fashion Institute of women's clothing. The theme of "opening up the mystery of innovative products" was to publicize innovative products and share the technology, fashion and green innovation from the aspects of new materials, new technologies and new functions.

The declaration channel for cultivating and promoting the ten major textile innovative products in 2020 has been opened and will be closed on July 1st. We welcome the participation of domestic excellent clothing, home textile and industrial terminal brands, or the joint declaration of upstream and downstream enterprises in the industrial chain.