The 1 Billion 300 Million States Of The United States To Terminate The Planned Growth Of The United States, Under The Leadership Of Zhou Chengjian, Do These Three Things.

Local casual wear faucet Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "Mei Bang dress") announced in the evening of June 5th, recently, the company received the CSRC issued the notice of the CSRC administrative licensing application for termination of examination, the SFC decided to terminate the examination of the company's administrative licensing application according to the relevant provisions. 　

Reporters earlier reported that in January 31, 2019, Smith Barney disclosed the 2019 annual non-public offering of A shares, and proposed to raise no more than 10 specific investors to raise funds of non-public offering of not more than 1 billion 500 million yuan for brand upgrading and product supply chain transformation projects and supplementary liquidity.

In the evening of September 19th of that year, the United States announced the two revised version of the fixed increase plan. In addition to the 10 million increase in the fund-raising plan, there is nothing new. The total amount raised by the US Federal Reserve is estimated to be no more than 1 billion 305 million yuan, of which 1 billion yuan will be used for brand upgrading and product supply chain transformation projects, and the remaining 305 million will be used to repay debts.

It is reported that "brand upgrading and product supply chain transformation project" is an important way to realize the transformation and upgrading of American fashion brand to multi fashion style brand based on the background of consumption upgrading and new retail development. Through brand promotion and promotion, the company will change the brand impression of the company's brand in leisure fashion style, and create the brand name of the company's multi fashion style. At the same time, the company also needs to transform the product supply chain mode, with the help of social innovation capability, and cooperate with the brand suppliers with independent research and development ability to ensure diversified brand supply and satisfy consumers' pursuit of more fashion and faster fashion.

In order to better support this transformation and upgrading, Smith Barney clothing needs to upgrade through the information technology management system and the retail big data platform, supporting the company to realize diversified fashion brand style management, new supply chain mode management, intelligent retail management and other targets. At the same time, the company also needs to upgrade the existing stores and set up new outlets directly, so as to promote the implementation of Shopping Center store construction and the strategy of "100 cities and thousands of stores" by realizing the wisdom of stores and brand diversification.

However, the plan has not changed quickly.

In April 19th this year, the US bond clothing announcement issued a decision to terminate the company's non-public issuance of A share issues in 2019 and withdraw the application materials. The United States State clothing explained that affected by the epidemic, since the end of January 2020, most of the direct and retail outlets had taken measures to suspend business and restrict the flow of people, which had a greater negative impact on the company's sales revenue, so as to cope with the epidemic situation. The challenges brought by the company will accelerate the transformation of digital capabilities, upgrade new retail strategies and innovate supply chain models, and further promote the optimization of offline channels and enhance the efficiency of commodity circulation through the integration of logistics warehouses.

Affected by the epidemic, in 2020 a quarterly report, the United States and apparel business income of 921 million yuan, down 46.7% compared with the same period last year, the net profit attributable to shareholders of listed companies -2.19 billion yuan, down 671.67% compared with the same period. At that time, the company further accelerated the retail upgrade and participated in the development of various online sales channels. The sales revenue in the reporting period increased slightly compared with the same period last year, of which 2 and March online orders increased by more than 30%. In the future, the United States will further intensify its retail upgrading efforts, actively transform to meet the new demand for consumption, and will continue to provide support for franchising channels to help franchisees tide over difficulties.

Data photo: in May 9th, at the signing ceremony of the Shanghai Zhejiang chamber of Commerce and Shanghai Agricultural Bank of China exchange and strategic cooperation supplementary agreement, the honorary chairman of the chamber of Commerce and Metersbonwe chairman Zhou Chengjian shared the Metersbonwe's coping strategies and achievements under the epidemic situation.

The first textile network reporter noted that Zhou Chengjian, chairman of Metersbonwe, had publicly shared the Metersbonwe's response strategies and achievements in public, and said that the epidemic brought "new opportunities" to the US state. Under the influence of the epidemic, the market returned to the enterprises the opportunity to rejoin the same line and rebuild competitiveness.

1, brand competitiveness reconstruction. Answering the question of "why consumers choose more products in the past few years" through comprehensive digital empowerment, and today, we need to answer carefully and answer the question of "why consumers choose the US state" in the future. This is the key to the reconstruction of the competitiveness of the brand.

2, the influence of the epidemic on consumer purchasing has undergone tremendous changes. Social retail and live retail have sprung up like mushrooms. They have taken the opportunity to increase the performance increment of the stores and flagship stores in the United States and all over the world.

3, borrowing power has fan Bang buy push tools, and has great opportunities to develop new retail channels with human resources. Up to now, more than 4 online partners have been promoted. In the future, it is certain that we can realize the opportunity of pushing partners on the 1 million and 10 million lines. Live broadcast, micro mall, and fan Bang purchase are the important parts of the 2 month and 3 months' performance in the United States, and the stores in 2 and 3 two months are completely shut down. The traditional online platform business is also half closed due to logistics problems.

Insiders said that although residents' clothing consumption rebound is still suppressed by negative emotions and macroeconomic factors, the impact of the epidemic has weakened, and there has been a marked recovery in alternative consumption.

Data from the National Bureau of statistics showed that consumption accelerated to online transfer under the epidemic line. In April of 2020, the total retail sales of physical goods increased by 8.60% over the same period last year, increasing by 2.7pct compared to the same month. The proportion of online retail sales of physical commodities to total social zero increased to 24.10%, an increase of 5.5pct compared with the same period last year. During the epidemic period, online shopping consumption to some extent make up for the lack of consumption under the residents' consumption. After the impact of the epidemic has weakened, residents' online shopping habits are expected to continue to drive the release of online consumer demand.

Lin Huanyu, an analyst at Huatai Securities, believes that garment demand may rebound with the continuous release of demand and online demand. However, it is still necessary to realize that the rebound slope is constrained by the downward pressure of the economy and the employment market downturn. The peak period of the loss including the Spring Festival holiday is irreversible, and some consumption losses have been irreparable, but we should also see that during the epidemic period, Brand clothing enterprises accelerate the development of e-commerce business, and actively try various new channel formats, such as live goods, community marketing and so on. Along with the demand side residents' consumption accelerated to the online transfer, the garment enterprises that actively embrace the new retail business are expected to continue to benefit from the future.

Lin Huanyu expects that in the medium term, inventory clearance and channel dredging will be the focus of the next step. Brand dealers usually finish shipping channels in the first quarter of the next year, so the first quarter of 2020 does not directly affect the income of the brand. In the future, brand clean-up (discount sales, corporate repurchase, etc.) will affect the gross profit margin of the company. Meanwhile, the profitability of dealers and stores will be affected, or the stability of future orders and the tension of channel expansion will be affected. Therefore, in the medium term, inventory clearance and channel dredging will be the focus of the next step.

At the same time, the garment industry has a typical "big industry and small companies" pattern, and the market concentration is relatively low. The epidemic will aggravate the survival of the fittest in the industry, and the leading companies in the online and offline layout with perfect supply chain operation efficiency will have stronger ability to resist risks. The market share is expected to further improve after the end of the epidemic.

According to the performance forecast issued by Smith Barney, the loss of net profit to shareholders of listed companies is expected to be 600 million to 300 million in the first half of this year, up from -335.13% to -117.56% compared with the same period last year.