"Chain" Breaks Out "Fancy" To Transform Qingshan Lake Textile And Garment Industry To Adversity.
Textile and clothing is one of the leading industries in Qingshan Lake area of Nanchang. Foreign trade orders account for over 90%. With the spread of the epidemic, overseas orders in Qingshan Lake have been cut down. In the face of difficulties, the government has joined hands with enterprises to tackle tough problems and make new changes in the changing situation.
01
Stable production value guaranteed "rice bowl" road to sell
In Huaxing Knitting Industrial Co., Ltd., workers are rushing to produce 500 thousand sportswear, ready to send to South Africa and Australia. Ceng Xiaodong, deputy general manager of enterprises, told reporters that in order to get the large order of foreign trade, the company compressed 10% profit.
Ceng Xiaodong, deputy general manager of Nanchang Huaxing Knitting Industrial Co., Ltd.: "low profit operation and production, but enterprises can survive."
Cliff clipper market downturn, the cost remains high. In order to let enterprises survive, in early February, under the guidance of the government, 4 enterprises such as Huaxing knitting and so on, quickly transferred production of protective clothing and other anti epidemic materials, and successfully stabilized the enterprise's output value of twenty or thirty and 1200 employees' "rice bowl".
Stabilize production and expand sales. During the epidemic period, the government supported the foreign trade enterprises in the park to strengthen cooperation with platforms such as Indus platform and shaking platform, and opened a new channel for domestic sales with the help of the "traffic economy".
Hu Hailin, chairman of Nanchang Ze Ling Industrial Co., Ltd.: "through the explosive growth of the epidemic line, we seize this opportunity. We have trained our own net red to do live broadcast, and have pulled the sales performance up. The overall domestic sales grew by 20%.
02
Make up the short board of development and push the industry chain to the middle and high end
On the one hand, looking for "machine" in "danger", on the one hand, we should focus on complementing the short board of development.
Local research found that most of the knitted garment enterprises in the region were in the process of industrial chain processing, and the front end research and development, design, procurement, and back-end logistics, sales and brand links were weak. Moreover, the problem of industrial ecology in the same garden has not yet been formed.
In order to solve these outstanding problems that restrict development, this year, Qingshan Lake area will produce about 20000000 yuan to support the intelligent upgrading of the knitted garment industry, and accelerate the development of the "enclave economy" by printing and dyeing enterprises, enhance the development space, and accelerate the industrial chain to move towards the high-end.
Li Xiaojun, deputy director of the science and technology and Industry Information Bureau of Qingshan Lake area: "around the front of the industrial chain, we are pushing forward with Jinxian to form a whole industrial chain (printing and dyeing) gathering area, which can provide more high-end fabrics for our enterprises, and provide more front-end products for the development of our industry and the upgrading of our products. At the end of the value chain, we focus on the transformation of the intelligent equipment of the enterprise, and increase the support in this respect, so that we can promote and upgrade the whole industry chain and the whole industry to high-end intelligent manufacturing.
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