Welcome To The Canton Fair: 2.5 Companies Display About 1 Million 800 Thousand Export Commodities.

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On the 15 day, the 127th Canton Fair was officially opened. This is the first Canton Fair to be held entirely in the form of network, with 50 online exhibition areas and 2.5 exhibitors exhibiting about 1 million 800 thousand export commodities.

With the help of digital technology, the Canton Fair will move its functions to the Internet, and display new products and technologies of Chinese and foreign enterprises in the cloud, so that global exhibitors and buyers can place orders and do business without meeting each other, creating new opportunities for mutual benefit and win-win for Chinese and foreign enterprises.

On the morning of June 15th, the sun was shining in Guangzhou. Along the Pearl River, the exhibition hall of Pazhou Canton Fair, which was 1 kilometers away from the East and West, was quiet.

However, in the cloud, the 127th Canton Fair, which has attracted much attention, is a grand opening. 50 online exhibition areas and 2.5 exhibitors are exhibiting about 1 million 800 thousand export commodities, and exhibitors have launched their exclusive exhibition areas and exclusive broadcasting rooms one after another. In the live Hall of the exhibitors, the more than 5000 live broadcast is being carried out at the same time. The 105 cross-border electricity supplier comprehensive test area and 6 cross-border e-commerce platform links are synchronized.

This is an unusual exhibition and a show of confidence. The Canton Fair has been hailed as "barometer" and "wind vane" of China's foreign trade. Since its establishment in 1957, it has gone through many trials and hardships. Affected by the outbreak of the new crown pneumonia, the Guangzhou Fair will be postponed for two months and the cloud will be held as a whole. "The 127th Canton Fair will use advanced information technology to allow Chinese and foreign merchants to place orders and do business without leaving home." Li Jinqi, deputy director and Secretary General of the Canton Fair and director of China Foreign Trade Center, said.

From face-to-face to screen to screen

"Hello, everyone, I brought you today an air-conditioned product with rich technology." In the town of Beijiao, Shunde, Foshan, 30 kilometers away from the fair, the studio of different parts of the US group is ready. In the early morning of June 15th, the marketing anchor of air conditioning in the Asia Pacific region of the United States showed the latest products in English to overseas distributors. Before that, marketers had repeatedly conducted live drills. During the epidemic prevention and control period, the United States has conducted many live promotion activities in domestic marketing, and has accumulated rich experience. The "switch" to the live broadcast of the Canton Fair, the anchor changed to speak fluent English, also smoothly opened the live broadcast process.

The Shunde group, which is the same as the US, has built an immersive cloud exhibition hall with the help of new technologies such as VR (virtual reality), etc., aiming at developing products with different characteristics to consumers from different countries and regions in the world. The online exhibitors have a total of 100 balance products, and at the same time, they have also set up different life scenes.

"Compared with the past, I feel that the biggest change in the current Canton Fair is to communicate face to face in the past and become a screen to screen communication." Liang Huiqiang, vice chairman of Galanz group and head of foreign trade business, said that Galanz's live broadcast team of the Canton Fair all came from the foreign trade team of enterprises and will broadcast in 10 languages.

"The 127th Canton Fair will be held online, and it will be a very special occasion." Xu Bing, deputy director of the China Foreign Trade Center, said that China's foreign trade development is facing unprecedented challenges. In order to give full play to the role of the Canton Fair's omni-directional opening to the outside world and help Chinese enterprises expand their market share, the Guangzhou Trade Fair will make full use of digital technology to display new products of Chinese and foreign enterprises in the cloud, both at home and abroad. Enterprises create new business opportunities that are mutually beneficial and win-win.

According to the briefing, the online fair mainly includes three parts: online exhibition platform, cross-border electricity supplier area and live marketing service. It provides an all-weather online live platform for every enterprise, and provides online promotion, procurement and docking, online negotiation services for exhibitors and purchasers.

The essence is invariable, the request is higher.

According to the official website of the Canton Fair, the exhibitors in the 50 exhibition areas of the Canton Fair are divided into 16 categories, including electronic and household appliances, lighting, hardware tools, building materials, consumer goods, etc., which are not different from the classification and group exhibitions of the previous Canton Fair. In addition, the Canton Fair still used the organizational forms of the delegations of various provinces in the past - the municipal delegations, and maintained the same with the previous Canton Fair.

"3, 2, 1! All departments are in place, starting live..." In Guangdong Light Industry Import and export Limited by Share Ltd, Liwei business department is busy. Ma Yinglin, the head of the company's foreign trade, said that in order to prepare for the first Canton Fair held online, she and her colleagues made dozens of short videos in advance. They not only introduced the new products in fluent English but also planned to take turns with some of their familiar colleagues. Before the opening ceremony, many old customers kept asking them how to find the booth of the enterprise online.

"In fact, this is not very different from the previous Canton Fair. Before, customers called to find fixed booths. Now they are looking for virtual booths on the Internet, all for the first time to see the products of enterprises." Ma Yinglin said.

When customers visit the Internet, we will invite customers to enter the video conference room if there is any intention of consultation. Despite time difference, our staff can guarantee 24 hours' duty. If we are willing to sign a cooperation agreement, we can witness the contract across the screen. " Pan Jiejian, chairman of Xin Meng food, located in Cha Shan town of Dongguan, has participated in the Canton Fair many times. He believes that although the Canton Fair is different from the previous one, its essence is the same. Moreover, the online Canton Fair can also save travel time and time cost and attract more new customers.

However, under the new form, many enterprises also put forward higher requirements. Liu Yupeng, President of Guangdong Ying Tuo Industrial Investment Co., Ltd. believes that the main difficulties of the company's participation in the online fair are in live broadcast, language communication and buyer drainage. Some new customers should visit factories to investigate and master the real manufacturing capabilities of enterprises. But at present, it is difficult to show the strength of enterprises through the way of "cloud patrol factory", and new customers will also have some concerns. In this regard, enterprises are still looking for better solutions.

Wisdom exhibition to speed up transformation

"Digitalization means that all functions of the Canton Fair can be moved online, so that global exhibitors and buyers can place orders and do business without meeting them, which will directly help enterprises protect customers and expand the market." Qiu Yuepeng, President of Tencent cloud service, a technology service provider of the Canton Fair, said that these technologies and programmes will eventually be displayed on the online meeting on intelligent matching, interactive display, translation, negotiation, signing and other important links.

"The Online Fair is a major initiative of the global trade community. The Paris industrial and Commercial Association will actively promote its own channels and resources." Alan Angodo, vice president of the Paris industrial and Commercial Association of France, said he expects French SMEs to gain more in this exhibition. "Although online exhibitions can not completely replace offline exhibitions, the online Canton Fair is an innovative measure to help enterprises develop markets and maintain trade operations during epidemic prevention and control." Andre Cole Cole, Consul General of Portugal, said that the Canton Fair is the oldest, largest and most comprehensive exhibition in China, where buyers can find all kinds of products they need.

Representatives from Peru, Russia, Jordan and other countries shared the experience of participating in the conference, saying that the global trade was seriously affected by the epidemic. The Canton Fair was put on the cloud, providing a rare platform for them to purchase new products and meet suppliers, and it is worth looking forward to. The online Canton Fair will help reduce the impact of the epidemic on the global economy, especially on international trade.

"Taking the 63 year Canton Fair as a whole is not a simple reproduction, but a completely new development concept innovation and business process reengineering. It is also a new attempt of the Canton Fair to embrace digitalization at a deeper level." Xu Bing said that in recent years, the Canton Fair has adapted to the trend of rapid development of information technology, and steadily promoted the construction of intelligent Canton Fair, and continued to accelerate the digital transformation.