Canton Fair: Online Breakout Of Textile And Garment Enterprises

Since this year, the global trade has suffered a severe setback due to the impact of the new crown pneumonia epidemic. In this context, how does the textile and apparel foreign trade enterprise operate? How can the textile and garment foreign trade enterprises create better conditions for their own development at the 127 Canton Fair?

Pressure is not small.

The sudden outbreak has a huge impact on the global economy, and the textile and garment industry has also been hit hard.

Jiangsu carnation group was founded in 1994, and now owns the largest cloth producing base in the country. Zhou Xin, deputy general manager of Jiangsu carnation Textile Technology Co., Ltd., in an interview with the international business daily, said the company mainly serves four or five star high-end hotels, which belong to the supply system of the cultural tourism industry. On the one hand, domestic demand for orders has been greatly reduced; on the other hand, global tourism, hotels and other service industries have been stagnated. The original planned hotels have suspended projects, and foreign orders have been cancelled in large areas. "Because our company's foreign trade accounts for over 30% of the total business, the production and operation of the company is very much affected."

Cancellation of orders, delayed shipment, delayed payment, delayed development of new projects... Referring to the losses caused by the epidemic, Zhang Sumei, director of the foreign trade division of Xiamen Walker Group Co., Ltd. is also suffering from a lot of water. The company's orders have been reduced by more than a half, and funds have also had great difficulties.

"As a labor-intensive enterprise, factories do not have enough orders to be able to feed workers, so they have to reduce the working hours of some workers to maintain the normal operation of the company, but this causes some workers to quit because of the pressure of life, resulting in a vicious circle of factory production."

Wuhan has been established for 17 years in the light of Lan Yimin import and Export Co., Ltd. is a fast developing foreign trade enterprises, the company's general manager, Lan Yimin told the International Business Daily reporter, affected by the epidemic, this year, the company almost stopped delivery, because some customers delay payment or choose to postpone delivery, and some directly cancel the order.

Online breakthrough

Although the epidemic closed a door, but also opened a window, blocked transactions under the line is promoting more and more textile and garment foreign trade enterprises transformation line.

To cope with the impact of the epidemic, Wuhan has intensified its efforts to promote online business. Lan Yimin introduced that in order to comply with the requirements of the new era development, the company set up an electronic business team three years ago. This Canton Fair provided a large platform for the company to display. "At the online fair, we set up a special photography department to display the latest and most fashionable products of the company through professional, multi angle HD photos and videos. At the same time, the company actively creates live rooms, responds to the slogan of 24 hours live broadcast, and promotes products in all aspects and develops customers.

"I work overtime all night, believing that a job will yield a harvest." LAN min presented a set of figures to reporters. "We spent a month building hundreds of new models, taking more than 2400 professional photos, and online live 24 hours without stopping. Up to now, the traffic has reached nearly 300 people."

Zhang Sumei also said that since the outbreak of the outbreak, the government has made every effort to promote resumption and resumption of production, and related policies have helped enterprises solve some difficulties. At the same time, the Online Fair held a new path for enterprises to cope with the epidemic.

Zhang Sumei said that there were more than 4000 exhibitors in fashion and textile industry at the Canton Fair, and it was very difficult to have so many exhibitors Li Tuoying. "In order to attract customers into the company's live broadcast room, we change the form every day to broadcast live, fully display their own development and design of new products, but also attracted many peer watching."

Zhou Xin also said that since the outbreak of the epidemic, various support policies have been introduced from the state to the place, and enterprises have benefited a lot. For example, after the company received orders from Wuhan Raytheon mountain medical linen orders, the local government quickly approved, quickly inspected the killing situation of the enterprises, and opened a resumption channel for the company. Now, with the encouragement of government policies, the company has actively developed cross-border electricity business, and has completed the preliminary research work of various overseas e-commerce platforms.

Zhou Xin said: "under the background of uncertainty in the overseas market, we will do more good job in internal strength and cultivate more high-quality sales team. The Online Fair will probably be a weathervane for the next 3~5 years. The company has brought the key antibacterial antibacterial products, such as wormwood fiber, disposable portable linen and other new products to be displayed. Future Ltd will continue to intensify online development, explore new models of online transactions, strive to expand the market and prepare for the long-term development of enterprises.