Seven Wolves, 30Th Anniversary, Salute The Classics, And Renew The New Me.

The seven wolves, founded in 1990, have always stood tall and strong under the tide of the times. They have long been a leading brand in China's men's wear industry. In thirty years, Seven wolves The field of men's wear has been continuously ploughing for 20 consecutive years. It is the "king of jacket" in the Chinese jacket Market. It has shaped the trend of generation after generation.

　　 Tribute to classics, gratitude and feedback

The seven wolf's jacket King's road began in 1990, and the first generation of the seven wolves, the discolored jacket, was sold well in the north and south, which was widely praised by the public. In 1992, the seven wolves launched the main brand of flip button jacket, appeared in the first generation of ads, won the lead sales in one fell swoop, and launched the detachable jacket jacket in 1993, leading the domestic market. Jacket trend From the traditional jacket to the functional jacket, the classic collar collar jacket was introduced in 1995 to meet the fashion and mood of Chinese men's elegance and personality. In 2007, the "double faced jacket" came out, which realized the two wear of one garment and met the needs of different occasions for business and leisure. In 2019, the creation of the world jacket style showed the wolf DNA. Not long ago, the seven wolves were awarded the "20 year (2000-2019) share of the market share of similar products" and the "first place in the market share of similar products in 2019" by the China Federation of Commerce and the China National Business Information Center.

Don't forget my heart and explore new me.

Since 1990, seven wolves have introduced products such as discolored jacket and so on. Once they are listed, they are widely praised by the public. They sell well in Beijing and Shanghai. With the popularity of the seven wolves brand, many counterfeit cottage products have been followed up for a while, and the brand image and consumers' rights and interests of the seven wolves have been seriously infringed. The seven wolves decided to fight against the counterfeiters and started the "true and false wolf war". Rare news marketing cases occupy the front page headlines of the media such as North Canton and other places, and brand awareness has greatly improved. The seven wolves were also known as "the king of jackets" since then.

After thirty years, the seven wolves reproduce the logo jacket. The 30th Anniversary Limited commemorative T-shirt, painted in the form of a hand drawn manuscript of designer fashion, painted the seven wolves fist jacket on T-shirt, paired with "THE KING OF JACKETS" and 30th, and presented the character jacket in the form of painting to pay tribute to the brand development process.

In addition, based on the in-depth exploration of the brand wolf culture and its connotation, Seven wolves The classic and fashionable vitality elements are creatively integrated into the new products, using popular elements, creating a cartoon character of the wolf doll, creating the classic jacket spirit with the spirit of "jacket and Wolf", and preparing for the challenge.

Thanksgiving heritage, new start

Since the birth of the brand in 1990, the seven wolves have been working hard for the jacket Market, and for the past twenty years, they have made the first outstanding achievement in the market share of domestic jackets, laying the market position of the "king of jacket" with their achievements. As a representative work of the seven wolves, the classic lattice jacket has undergone the wash of times, and has become a classic single item that can not be ignored in the development of men's clothing design. The seven wolf 30th Anniversary Limited commemorative hand painted wolf T-shirt series is introduced. It inherits the classic spirit of the jacket, and adopts the wolf character. It integrates the hand painted elements with the new creative wolf doll, reproduces a generation of character jackets, and pays tribute to the classic. Once the product was launched, it was praised by many consumers, especially fashion bloggers.

From the beginning of the heart, struggle hard. Today, the seven wolves ushered in the "beginning of the year". In the past thirty years, the seven wolves have created a brand design model for the Chinese men's wear field, and constantly define the new era of jacket with innovative ways and unique techniques. Faced with the iteration of mainstream consumer groups, the seven wolves constantly excavate the brand core in the brand logic, precipitate the classic elements in the fist products, spread the "wolf spirit" in every innovation and breakthroughs of the seven wolves, stick to the brand concept of "men are more than one side and have the same character", carry out technological change and fashion innovation on the basis of inheritance, and promote the sustainable development of the brand.

In the future, we believe that the seven wolves will continue to use fashion to inherit classics. brand Inspire life, adhere to the wolf attitude, wolf culture brand core, and move forward to the next thirty years full of challenges and brilliant.