One Day, Jewelry Sold Live Millions Of Single "Rookie Warehouse Delivery" Into A Sharp Weapon.

"321 links! Zhou Dasheng Jewelry Festival opens! " Recently, jewellery brand Zhou Dasheng's live broadcast room was hot, with millions of products sold out, and its total sales exceeded 4 hundred million.

With the production of order information, the rookies distributed brightly in the five warehouses of Tianjin Wuqing, Zhejiang Jiaxing, Guangdong Sihui, Hubei Jiangxia and Sichuan Xindu. After the announcers announced that the goods were sold out, the rookie supply chain service was following up quickly.

"The number of orders shipped by the head anchors is nearly 10000 times higher than that of the daily life. Every live broadcast is comparable to the brand's double 11." Song Changlai, the head of the rookie supply chain project, said that after a live broadcast, the volume of businesses would usher in blowout growth in an instant, but the logistics supply chain that followed the anchor's successful delivery would become a new problem for businesses.

"Live broadcast requires that the supply chain react very fast, and the funds that affect the stocking time and delivery time are hundreds of thousands of times. "Zhou Dasheng, director of supply chain, Wu Xiang, said that a successful live broadcast, anchors and logistics services are equally important, and live broadcast has high requirements for the organizational capabilities, forecasting capabilities and delivery capabilities of the supply chain.

It is understood that, as early as the month before the opening of the live broadcast, the rookie supply chain and the merchants plan logistics programs, through the rookie layout in the national warehouse distribution network and supply chain intelligent products, to create one-stop direct stream logistics solutions.

In terms of stocking, the rookie forecasts the live blast products and sales volume through the "forecast treasure", synchronously formulates production and marketing plans ahead of time, and uses the "sub warehouse treasure" products to realize intelligent sub warehouse, so as to shorten the physical distance between consumers and the consumers, enhance the delivery time of the live goods, and save the logistics cost of the business with multiple warehouses and national models.

In addition, taking into account the safety risks caused by the "warehouse vault" of the rookie warehouse during the stocking period, the rookie warehouse resident safety supervisor "sky eye" system is monitored throughout the whole process, and a full-time patrol inspector is added to the warehouse.

It is reported that in addition to Zhou Dasheng, the rookie supply chain has been serving many brands such as P & G, SUPOR, banana and so on. It has become the logistics standard for Tmall's live broadcasting activities, and the emphasis on "rookie warehouse delivery" in the live room has also become a powerful tool for the major anchors to promote transactions.

By adjusting the inventory distribution prior to the rookie supply chain, the direct delivery of tens of millions of transactions can ultimately be delivered within 72 hours, and the average receiving time of consumers will be shortened by at least 24 hours.

Behind the hot broadcast is branding of the market, and the stable logistics capability of the direct broadcast studio will help businesses to precipitate the long tail gains and brand value. "A senior expert in rookie supply chain," said Ya Qin.