Zhou Dasheng Jewelry Broadcast Live Million Pieces Of Goods Sold Out

Recently, jewellery brand Zhou Dasheng's live broadcast room was hot, with millions of products sold out, and its total sales exceeded 4 hundred million. The live broadcast, "a brother with goods", Xin Ba Xin's ambition, Zhou Dasheng jewelry chairman Zhou Zongwen, famous movie star Tong Dawei hand in hand in the studio.

Zhou Dasheng Xin Xuan Jewelry Festival, the cumulative total turnover of up to 480 million, Xin Youzhi strong with goods momentum, and create a jewelry category single live sales record; Zhou Dasheng chairman Zhou Zongwen also personally launched, appeared in the studio to carry goods; Tong Dawei dressed in handsome suits, together for the fans to send welfare, detonate consumption frenzy.

The "Xin Xuan Jewelry Festival" was jointly built by Zhou Dasheng and Xin Xuan. It was also the first jewelry event after Xin Youzhi's return. In the day of live broadcast, the dazzling jewellery was put on shelves, sold out in an instant, and many times the inventory was still sold out, and the deal was very hot.

According to reports, in May this year, the brand power forum and the 2020 China brand list conference, Zhou Dasheng jewelry was awarded the "2020 China brand 500 strong" honorary title, ranked 123rd in the list.

Zhou Dasheng ploughed China's diamond jewellery market, the main diamond inlaid jewelry. We are committed to meeting the needs of consumers' personalized dress and love and marriage. By optimizing the product structure and creating a unique product perspective and innovative brand concept, we have launched the "situational style jewelry", which is loved by consumers.

At the beginning of this year, the new crown outbreak broke out, and the sales situation of the traditional retail industry was plunged rapidly, and most enterprises suffered a heavy blow. With the resurgence of consumer demand and the rapid evolution of consumption structure caused by the epidemic, the online consumer demand is becoming more and more intense, and the online market competition is becoming more and more intense.

In the industry, Zhou Dasheng took the lead in cutting the electricity supplier's live new track, setting up a benchmark for the industry's "business social networking + new retail live" mode, and deepening the overall layout of the smart phone retail O2O+ live broadcast in the field of social business. Through the signing of MCN head anchors and private live broadcast, the industry records are refreshed.

This Zhou Dasheng and the fast hand "bring the goods one brother" Simba cooperation launched jewelry live special field, it is Zhou Dasheng's 2020 "big anchor + full channel" live business model of a successful attempt, just a few hours to explode the audience jewelry consumption enthusiasm, once again refreshed the industry to jewelry new retail cognition.

Zhou Dasheng condenses the quality of creativity and is close to the trend of the times. Zhou Dasheng's rapid sale of live goods is another major marketing innovation to adapt to the changes of the times and lead the new trend of "situational style jewelry".