Xiping Consensus - Round Table Development Of China'S Clothing Live Broadcasting Base

This is a timely and important meeting.

626 the first China clothing live day event launched in Xiping, Henan, was successfully completed yesterday. It has also made a great impact and has been well received by all sectors of society.

Today, 627, early in the morning, we took the opportunity to strike while the iron was hot. We immediately convened such a meeting. The leaders of the government, industry experts, entrepreneurs, the heads of the platform institutions and more than 40 people from the media gathered together. This is a summing up conference, a symposium, and a group of suggestions and suggestions.

Splendid! Once again, let us realize the "speed of Xiping"!

Nie Xiaoguang, Secretary of the Xiping county Party committee, chaired the meeting.

Wang Yanzhe, director of the Strategic Development Department of Alibaba group (left) and Jo Yin Xie, first shared with you the understanding of live broadcast, characterized by transparency of information, meticulous selection of products by net red, and closer proximity of products to consumers. At the same time, it is predicted that the next stage will be broadcast into the production workshop. At the same time, we suggest that we must pay attention to warehousing, professional talents, training and overall planning.

Hou Dongmei, the founder of the nuunqi brand, has been able to broadcast live from the outbreak of the epidemic, and now he can see the infinite scenery on the Internet. He told his attendees through his own experience that he should do well in the live broadcast. First, he must have his own characteristics; two, he must talk about products with genuine prices, and at the same time, he said: Henan should call for the return of talents and give full play to its manufacturing advantages.

Zhang Xun, vice president of Henan garment industry association, reported 626 specific implementation of the hot and shocking situation.

Wang Miao, vice president of Shandong textile and garment industry association, talked about the view of live broadcast.

This is forced digital transformation, the situation is very grim. It's a challenge to traditional organizations. Problems and pitfalls also exist. We must treat them correctly and soberly. Good prospects!

Liu Yueping, executive chairman of Guangdong clothing and apparel industry association, some experiences on organizing live broadcast with member enterprises

It is necessary to formulate relevant standards for the healthy development of direct seeding.

Li Quanxi, county magistrate of Xiping County People's Government

From the enthusiasm of participation, to the actual display of 626 practical excellence, to the good development trend of more than 60 brands in Xiping and the accumulation of the culture of the Xiping ancestor, and so on, the advantages and determination of establishing the direct broadcast base of clothing in Xiping are narrated.

Li Gang, President of Henan Garment Industry Association

What needs to be done to create a live broadcasting base?

President Li has expounded from the necessary conditions of the base, the absorption and cultivation of talents, the support of the government, and the leading of the industry. He said: "the last round of electricity suppliers, we are lagging behind in Henan, and this round of live broadcast is going to take a positive turn to overtake and catch up. We are confident!

Sun Qi, director of the e-commerce Department of the Henan Provincial Department of Commerce, is very professional and objective, and proposes to launch the China clothing live alliance.

Li Guosheng, Secretary of the Party committee of Huanghuai University

From the perspective of rigid demand, soft demand and creating demand, this paper expounds why "Xiping" tells how to build and guide teams. It also reminds us that there should be no vicious competition in the bottom line, and describes the prospect of the upgraded version in the future.

The vice president of the China clothing association, on Monday, is a phenomenon and a market attribute. It must have market management methods and guidelines.

We must do the following three things:

The specialization of live broadcasting, the professionalization of live broadcast, and the link between industrial chain links and live broadcasting.

Sun Ruizhe, President of China Textile Industry Federation, delivered an important speech at the meeting.

President Sun Ruizhe said:

China clothing live broadcast day is a very good concept. It also lays a very good foundation for the next step to turn this job into our industry's promotion of its own fixed programs.

Today I want to talk about two things.

First, the live broadcast has become a common practice. 626, we have made a systematic implant in the industry.

The textile and garment industry has always been the creator of the trend and the forerunner. From the reform and opening up to the present, the textile and garment industry has always played a leading role. Therefore, under the tide of the digital economy, our industry has to make some new economic models, live broadcast economy. Last year, according to the statistics of Taobao, forty-six percent of our live clothes were our costumes. We are an important participant. We are very grateful to the progress of technology and make the new mode. It can be realized. Thanks to Alibaba, these platforms have boosted the new development of our industry. In the face of this new trend, how can we achieve leapfrog development and how we can grasp the new opportunities that this new economy and new technology bring to us? I know that many brands now use live broadcasting as an important marketing tool this year. For example, Taiping bird has specifically explored how to achieve the full range of docking between live broadcast and its entire product marketing system. Then, like a transfer place in Xiping, how can a new garment manufacturing base take the lead in this new round of development? Xiping's development of the live broadcasting business park has been considered comprehensively in policy. I think it is necessary for us to seize this new opportunity and take the lead in integrating the live broadcasting platform and the direct seeding Park of the electric business more perfectly. We should turn this opportunity into reality. We should say that we have laid a good foundation. In the entire textile and garment industry, I particularly agree that using the live broadcast platform to further straighten out the whole industry chain supply chain, how to stack the online and offline issues, and how to realize the organic integration of the flexible supply chain and the live broadcast platform of electric business, this is a deeper level challenge for us.

Second, we must consider how we can achieve stability.

I agree with the new norms that have just been put forward to create sustainable development and social life. If there is no regulation, the industry will inevitably form vicious competition, and the excellent business models will be stifled in the cradle. Because the direct seeding of the electricity supplier is not long after all. Once the freshness is over, other problems will be exposed continuously. It may also create a bad atmosphere. To achieve sustainable development, create a healthy state. I suggest that China clothing association and our provincial clothing associations jointly launch an initiative. Then, the Chinese textile industry joint endorsement will support this initiative, and how to regulate the development of the direct seeding business. The norms of such business practices, the norms of human quality, the norms of access threshold and so on must be implemented. Taking advantage of the opportunity of our first China clothing live broadcast day, we launched the drafting of the Xiping Declaration on the live broadcast of e-commerce, and further extended our actions to create a better space for the development of direct seeding providers. I think it is necessary to form an alliance of direct seeding providers of industry associations to supervise and implement these standards mentioned in our proposal.

Vice president and Secretary General of Henan Clothing Design Association

Gao Hong read out

China clothing live broadcast Xiping consensus

The 2020 is the first year of China's webcast live broadcast. In the first true sense and all walks of life, the live broadcast is deeply integrated, and the entertainment live platform has been transformed into the platform with goods. The electricity supplier has been upgraded to scenes and interactive. The live broadcast of goods has become a new retail trend of the garment enterprises. The China clothing live day activity is the first place in the birthplace of dress civilization, Xiping, which will open the live broadcast of Chinese clothing. New era. Through the wonderful live broadcast activities and the discussion of the forum of poly Cai Hui Zhi, let us realize that the promotion of consumption and strong brands by live broadcasting will promote the transformation and upgrading of the garment industry, endow the garment industry with new kinetic energy, promote the Chinese brand to the world, and help the garment power to move towards a new future.

The government, industry, platform institutions and enterprises are highly sure that China's clothing live broadcast day is a milestone in China's apparel industry. As an important carrier of clothing display and sales, it has played a great role in improving the integrated service system of apparel supply chain and improving the comprehensive development level under the online and offline industry. The delegates agreed to publish the "Xiping consensus on China's clothing live broadcast day" to convey the voice of the industry and express the shared vision of developing the technology, intelligence, greening and fashion of the garment industry.

The full text is as follows:

In order to conscientiously implement the "People's Republic of China e-commerce law", regulate e-commerce activities, maintain market order, promote the sustained and healthy development of e-commerce, practice the socialist core values, build a collaborative supply chain system and build an e-commerce integrity system, we jointly make the following initiatives:

1, strictly abide by the laws, regulations and policies of the state, adhere to the integrity and law-abiding operation, make scientific and rational use of network resources, build a trustworthy network together, and maintain a healthy and orderly network order.

2, strengthen industry self-discipline, and jointly resist the dishonest behavior of the single letter, malicious bad evaluation and fraud, and consciously accept social supervision and enhance the credibility of the industry.

3, strengthen the integrity education of employees, explore the establishment of integrity files, improve the professional quality of employees, business ability and integrity level.

4, constantly improve the quality of products and services, satisfy consumers' demand for quality, do not cheat, do not mislead and deceive users, do not infringe on personal privacy, and protect consumers' rights and interests.

5, build industrial public service platform, establish mechanism, strengthen cooperation, work together to build a collaborative development demonstration area, and build a business environment plateau.

6, with industry organizations as a link, we will promote the coordinated development of textile and garment industry belt, supply chain, rural electricity supplier, direct seeding electricity supplier and logistics express, and build a competitive and regional e-commerce ecosphere.

7, improve service capabilities, fulfill service commitments, innovate service methods, and do not provide convenience and technical support for illegal and dishonest behaviors.

8, promise to be the main body of good faith. We should establish and improve the integrity and self-discipline mechanism, strictly abide by the principle of information authenticity, improve the information release examination system and the integrity appraisal system for practitioners, constantly improve the quality of practitioners, and safeguard the integrity environment of e-commerce providers.

9, actively establish a network complaint reporting and objection appeal mechanism, timely accept users' reports and complaints about "speculation" behavior, properly handle objection complaints, regularly disclose information about network dishonesty, and jointly create a civilized and honest consumer environment, and work together to build credit China.

10, we will take the 626 China clothing live broadcast day as an opportunity, start from ourselves, consciously, self-discipline, fulfill our responsibilities, fulfill our commitments, empower more partners, and promote the high quality development of China's clothing e-commerce. Striving for a strong garment nation.

The leaders signed their support on the "Xiping consensus".

Industry leaders from all over the garment manufacturers association signed their agreement and support on the "Xiping consensus".

Jin Dongjiang, vice mayor of Zhumadian, summed up his speech.

All the participants warmly applauded and congratulated the round table on today's success and the formation of the "Xiping consensus".