The 127Th Canton Fair Ended Successfully.

In June 24th, the 127th Canton Fair ended successfully in the "cloud". Xu Bing, deputy director of the China Foreign Trade Center, introduced the overall operation of the Canton Fair.

Xu Bing said that the CPC Central Committee and the State Council attached great importance to this Canton Fair, and general secretary Xi Jinping was concerned about it. Premier Li Keqiang attended the "cloud opening" ceremony in Beijing and inspected the online exhibition hall of enterprises. Under the firm leadership of the Ministry of Commerce and the Guangdong Provincial People's government, under the strong support of the relevant ministries and commissions of the Central Committee, the business departments and the institutions outside the country, after the joint efforts of all the participants, the Canton Fair has been running smoothly.

Xu Bing said that the Canton Fair was held online, which is a new attempt, with tight time, heavy tasks, new contents and high demands. Since the beginning of April, the group members have entered the "battle situation" with a strong sense of political responsibility and a high sense of mission. According to the working timetable and task book, they have made great efforts from various aspects such as platform building, exhibition, investment and service. For the first time, the Canton Fair, which has first entered the "cloud", has opened up unlimited space beyond the limits of time and space for the vast number of Chinese and foreign enterprises. It has explored a new way for the development of international trade, made positive contributions to stabilizing the basic foreign trade and foreign capital market, and demonstrated to the international community the firm determination of China to expand its opening up and strive to maintain the safety of the international industrial chain supply chain, highlighting China's response to the epidemic situation. A big power to actively support the multilateral trading system.

Xu Bing introduced that the cloud platform of the Guangzhou Trade Fair runs smoothly. Exhibitors exhibition, news and activities, global docking, general assembly service, cross border electricity supplier area five big plates to reflect each other, hand in hand together with global exhibitors to create a "cloud" feast.

New products and technologies are shining in the cloud. Many of the world's first and Canton Fair debut new products, so that the world has made a new understanding of Chinese made and Chinese brands. Nearly 26 thousand exhibitors inside and outside the country have uploaded massive exhibits in graphic form, video and 3D. New products, intelligent products and "three self one high" products have been increasing. "Cloud" dazzling products attract global buyers' surfing.

Live marketing has popularity and enthusiasm. The online live broadcast of this Canton Fair has broken through the limitation of time and space, enhanced the interactive experience, and the enthusiasm of enterprises has been rising. Some enterprises have set up personalized live broadcasting programs for every actual situation in overseas markets. Some enterprises not only present the product exhibition hall, panorama of enterprises in VR form, but also broadcast the automation production line in real time, displaying the strength of enterprises in all directions. According to the distribution characteristics of customers, some enterprises divide the four large live time zones in the Americas, Europe, Asia Pacific and the Middle East.

Online trade matches intelligence and efficiency. This Canton Fair is based on the needs of purchasers, based on exhibitors' exhibits information, and using digital technology to build intelligent and efficient supply and docking push and online negotiation system. Overseas purchasers initiate appointment negotiation, instant communication and intent order through the system. At the same time, we will copy the trade negotiation environment between the two entities on the Internet to enhance mutual trust and efficiency.

Supporting activities are brilliant. The Canton Fair held high standard activities in various forms. 24 buyers' cloud promotion activities are held. There are 5 trade contracts "cloud signing". The 58 leading enterprises of the 20 trading groups (sub teams) hold 64 new product launches. Invite Jingdong, NetEase Yan Xuan and suning.com to jointly organize online procurement demand briefing activities to build up domestic trade channels for enterprises. The joint customs office conducts special policy presentations to provide authoritative and professional information sharing for merchants. The Guangzhou trade fair product design and Trade Promotion Center (PDC) uses cloud lectures and cloud live broadcasting to conduct 13 themes sharing and organize 33 fashion brands to participate in 20 "cloud" shows. The Canton Fair export product design Award (CF Award) has launched the award-winning product cloud exhibition hall for the first time, providing a display platform for award-winning enterprises and products.

Comprehensive remodeling of integrated services. 8 financial institutions in the financial services area customize exclusive financial products for exhibitors, with higher credit lines, lower settlement fees and more convenient financing channels. The Canton Fair has established a new mode of complaint handling under the combination of online and offline, and has built up a shield of intellectual property protection with high standards. The 105 cross-border electric business pilot districts of the country have been focused on the world for the first time, demonstrating the strength of China's cross-border electricity suppliers. 6 cross-border e-commerce platforms linking up with the Canton Fair's official website have attracted widespread attention.

The results were in line with expectations. In the context of the global spread of the epidemic, the sharp rise in the risk of world economic recession and the serious impact of Global trade, the Canton Fair successfully attracted overseas buyers from 217 countries and regions to register, and the source of buyers has a history of distribution, maintaining diversity and globalization, and continuously helping to optimize the layout of the international market. Many foreign trade enterprises have displayed and broadcast all over the world online through the Canton Fair. They have made a comprehensive promotion to customers, including all products, production shops and model rooms, attracting tourists from all over the world, and receiving many consulting and intent orders. Many foreign trade enterprises said that the holding of the Canton Fair helped them maintain their old customers and get to know new customers. For the enterprises that are in need of orders, they will have a "timely rain". After the meeting, they will further negotiate with buyers, and strive to achieve more trade results.

Support enterprises' exports to domestic sales. In order to better serve the construction of a new development pattern of domestic and international double circulation and mutual promotion, and implement the decision and deployment of the State Council on the export market for supporting marketable exports to expand the domestic market, the Canton Fair increased the invitations of domestic buyers, and the registered buyers of domestic buyers increased significantly over the 126th period.

Xu Bing said that the Canton Fair attracted wide attention from domestic and foreign media. In view of the innovation held on the Internet, the major news media planned and planned in advance, from different angles, panoramic display and all media coverage, to create a positive atmosphere of public opinion for the successful holding of the Canton Fair. I look forward to meeting the 128th Canton fair again.