Exhibition Expects Rebirth

Summer solstice, Chongqing Exhibition Park flowers have been withered, wild grass to half a person high. Opposite to the park is the Chongqing International Expo Center, which is the third largest exhibition scale in the country and the annual growth rate of the exhibition scale ranks first in the West.

An outbreak pressed the pause button. The attendees left, the surrounding restaurants closed down, and fewer visitors came to the park. Such a picture was staged in several cities in China in the first half year. Sun Gang, a senior vice president of Greater China in Greater China, called it the "shock" of offline exhibition.

But the vitality is still there.

In June 13th, the noise of a car and horse broke the peace of Yuet Lai international exhibition city. Nearly 1000 new cars, nearly a hundred domestic and foreign brands, and offline exhibition return again - after the epidemic has achieved some results, the first nationwide exhibition of over 100 thousand square meters of exhibition area rekindled the hope of the exhibition.

Of course, more exhibitions will be transferred to the Internet before the Outbreak Alert has been completely lifted.

In June 24th, the 127th Canton Fair ended. "China's first exhibition" was first put on cloud top for the first time.

On from June 10th to 12th, at 3:28 p.m. every day, the third China Convention and Exhibition innovator Conference (the innovator Conference) was broadcast live for three consecutive days. As of June 11th, statistics from five platforms, namely, Xinhua, people's network, China new Internet, Hualong network and the official live broadcast of the general assembly, totaled up to 3 million 322 thousand and 800 people.

"The darkest hour is the dawn." Wang Jumeng, the party secretary and chairman of Chongqing Yuet Lai investment group, a controlling shareholder of the national Bo center, said at the innovator's conference that there was a building in the past, and many people concentrated on one place to hold a meeting or to see an exhibition. But under the guidance of innovative weathervane, besides the integration of online and offline, exhibition has no boundaries. "The Chongqing Yuet Lai international exhibition city, which can accommodate 200 thousand people, will be displayed everywhere, exhibits and various shows." Wang Jumeng said.

People need face-to-face communication.

The epidemic has made exhibition a "serious disaster area". The exhibition is getting hotter on the offline line. How can the exhibition be reborn under the line? What is the essence of mice?

This kind of interrogation is thoroughly displayed at the innovator's conference, and some viewpoints even tit for tat.

"Plague is a symbiosis of civilization. Modern transportation is being used to facilitate the rapid spread of plagues and the parallel of plagues and civilizations. Hu Chenjie, vice president of Alibaba group and President of CIO School of Ali, quoted the words "guns, germs and steel: the fate of human society", "SARS" has spawned the advent of the Internet. We should not waste every opportunity brought to us by the epidemic. Online exhibition is the trend in the future. He said.

In his view, online exhibition is a combination of data driven people, goods and venues. People are exhibitors and spectators. Goods are calculated and organized according to demand, and goods and services are organized. The scene is the superposition of offline experience and online immersion scene.

"Using cloud computing to support the whole exhibition. Many exhibition companies have insufficient cloud computing capability. Hu Chenjie bluntly said.

With the help of 3D exhibition platform and virtual exhibition hall to create a digital virtual venue, using audio equipment, image recognition of people's location, sensing the device's temperature and humidity, and using 5G technology to connect online and offline, Hu Chenjie believes that the business mode of rentals based on rentals will extend to commodity trading links, and even the participation of research and development links. More on the chain.

"Online exhibition is an old topic for over 20 years." Sun Gang speaks frankly: offline exhibitions can't be replaced by online exhibitions.

In 2006, it joined the world's largest exhibition company, and has been in the exhibition industry for more than 30 years. Sun Gang defines the essence of exhibition as a 3C platform or product that combines multiple production, service elements or links together with people's habit of engaging in trade activities. 3C refers to Contact, Content and Communities. Among them, community interaction is the most important. After investigating the 7 exhibitions of professional observers at home and abroad, meeting and communicating with new and old customers are among them.

"This shows that people are social beings and cannot be separated from face-to-face. Mice and electricity suppliers are different formats. Electricity suppliers are more suitable for fast food products, which can be sold without contact. Most of the effect of exhibition trade is the result of further communication after the exhibition. Sun Gang said that in terms of B2B's professional trade exhibition, there were not many of them being replaced by electricity suppliers or live goods. Over the past 10 years, the sales volume of professional trade shows has increased by more than two figures year-on-year, and sales of professional exhibitions in Europe and the United States have increased by more than 6%.

"Therefore, online exhibition fever is a passive emergency measure under the epidemic situation." He said that for a long time, the offline exhibition still has strong vitality.

But the complementary role of digital tools in offline development is indeed something to expect. In particular, 5G technology has great help for offline development, which can make up for the shortage of time and space transformation, accurate customer analysis, and timely and convenient online negotiation. Sun Gang's view is that offline development can not be isolated, and online and offline integration will complement each other.

He firmly believes that offline exhibitions will become healthier from shock to rebirth. But to regain the freshmen, we need to think about these questions: when there is a break point of commercial communication in time and space, what way can we make up for it? Technology development allows customers to update more quickly, merchants come all the way to the exhibition to meet for two or three days. Is it necessary for old customers to meet offline?

"After experiencing an epidemic, the organizers can customize online small exhibitions for old customers, and present products to buyers without any difference in terms of technical means and multidimensional perspectives. Buyers can purchase immediately." Sun Gang said, the organizers of the exhibition, similar to the rental shop's commercial real estate profit model may change to a traffic based profit model. Now, a large number of online exhibitions are free. In the future, the flow of new buyers and sellers can be charged online and offline.

"The exhibition of digital tools, Internet thinking and 5G technology is the direction of exhibition innovation." Sun Gang concluded.

"City hall" gives birth to dreams

"Convention and exhibition will stimulate media, planning, design, construction, logistics, and tourism. So you open 1000 people will stimulate consumption of three days, five days, these consumption will be transformed into a city's GDP, more importantly, the transformation of the city's industry, but also into a city's open concept, vision, realm. Wang Jumeng said at the innovator's conference.

She said that the pulling coefficient of mice is 1:11. German economists have suggested that cities run exhibitions as if they were distributing money in the sky with a helicopter, and the money was distributed to the city.

But industry data show that only 2-4 months, the national affected by the epidemic under the line of 3500 exhibitions. The closure of some exhibition doors, which affects the urban economy in the long run, has exacerbated the large number of idle land and housing in the short run. The scale of convention and exhibition cities in China is often several kilometers away from the city center.

"When we are doing the International Convention and Exhibition City, whether it is industrial planning or urban planning, landscape planning, it is all around" people "is doing, the integration of living and industry, there is no strict boundaries. I never thought anyone would go to work during the day and leave at night. Wang Jumeng told reporters on twenty-first Century economic report.

"The national Expo Center is a core of Yuet Lai international convention and Exhibition Center. Yue was born and prospered for 10 years. It is the carrier of the whole exhibition ecosystem in Chongqing. It is an important support for China's inland exhibition cities. It is also a model for Chongqing to build a "landscape city, a beautiful place" and a Chongqing City reception hall.

She hopes that Yuet Lai international exhibition city is different from the National Convention and Exhibition City, so there are three labels: ecology, literature and art, and wisdom. "Convention and exhibition is like the heart and industry engine of Yue. The ecosystem is skeleton, sponge is skin, wisdom is brain, literature and art are genes and blood vessels." She said.

How to make exhibition city not "dead"? Yuet Lai international exhibition city is exploring a different road.

From the functional perspective, the exhibition area is 18.67 square kilometers, divided into three sections according to the plan, the eco city, the exhibition gathering place and the creation plate.

The eco label comes from the natural background and air and water. The Jialing River winds its way through the 10.5 kilometer shoreline. The crooked Jialing River formed a "pocketbook" pattern, and the three tributaries converge into the Jialing River to form a peninsula. The riverside plank road is 7 kilometers long. There are rivers, rivers, streams, banks and cliffs. There are valleys, valleys and terraces. It comes to Jiangwan, and the sun sets brightly.

In 2015, Yuelai exhibition city was included in the first batch of sponge cities in the country, and the government invested 20 billion yuan to build it. At present, the sponge city construction pilot has passed acceptance. Convention and exhibition industry is only related to the exhibition industry chain. There are no factories and chimneys. The whole city does not use air conditioners. The heat island effect is reduced by using the river water source, the sewage source and the natural gas heat pump central heating or cooling. According to Wang Jumeng, Yue Lai Convention and Exhibition Center will be built into a hundred Garden City, including green corridors, green rings, green belts, green hearts and green gardens. Every year, cherry blossoms in Binjiang Park attract tourists and owners. Convention and exhibition city is becoming a tourist attraction.

Literature and art are the second labels of pleasure. "You don't need to go to the art gallery. You can see big cafe and rookie exhibitions as long as you come to this city." Wang Jumeng told reporters on twenty-first Century economic report that the exhibition city registered the "Yue Lai boundless Gallery". The whole city is a large art museum, even the bus stop is a work. Outdoor films and new media works will be put on various walls. In the exhibition city, the site of Jiangbei chemical fertilizer plant in Chongqing has been transformed into a literary Town, which has become one of the most popular punching places for young artists.

"Joy comes from wisdom and intelligence." Wang Jumeng said that smart tags have several endpoints: first, intelligent exhibition, from exhibition VR to cloud exhibition, exhibition with independent lease, real-time display of traffic and toilet congestion data, venue has many innovations. Huang Ping Wen, an information center of the Shanghai International Exhibition Co., Ltd., which has participated in the information construction of the fair and the Chongqing intelligent Expo, said that the national Expo Center has become the most innovative green digital venue in China.

The two is smart city management. At the national blogcenter, there are sensors on the plants, enough fertilizer in the soil, enough water to automatically perceive and spray automatically. The electric poles and underground covers have sensors to determine whether their inclination affects safety.

Wang Jumeng said, Yuet Lai exhibition city as a new city, still on the road. But according to the mayor of Chongqing, there should be at least 10 hotels and a number of commercial streets. In twenty-first Century, the economic report reporters visited and inquired about the real estate world. The price of the city of Bo City from the center of the World Expo has risen from five yuan to 7000 yuan per square meter to 13000 yuan per square meter.

"With business, people, living, plus exhibitions during the day, short exhibitions, and exhibitions that never end, I believe this will be a vibrant and energetic city." Wang Jumeng said that Yue had a history of land and water post as early as song and Liao dynasties.

Zhang Guohua, director of the Transportation Planning Institute of the national development and Reform Commission of the city center, came to Chongqing to consider that apart from the expansion of the scale of the exhibition industry, the function of the exhibition industry shifted from the original commodity exchange to the meeting and people's thinking. "In the future, Yuet Lai new town will carry out exchanges around the industry, generate links of innovative thinking sparks and absolute transactions, transfer to the surrounding neighborhoods and communities of the exhibition center, and move to cafes, and there will be better room for development." He said.

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