Bosideng Announced 2019/2020 Annual Report Was Not Affected By The Epidemic.

Recently, Bosideng released the 2019/2020 financial year performance report. The report shows that as of March 31, 2020, Bosideng business income exceeded 12 billion 190 million yuan, a record high, an increase of 17.4% over the same period, and a net profit of 1 billion 200 million yuan attributable to shareholders, representing an increase of 22.6% over the same period last year. Gross profit increased by 21.7% yuan to 6 billion 710 million yuan from 5 billion 510 million yuan in the same period last year. Gross margin increased 1.9 percentage points to 55% from 53.1% in the same period last year.

Among them, the main brand Bosideng transformation is outstanding, recorded a growth of 22.7%, driven by the first growth of group development; Bosideng's snow brand has achieved outstanding growth in the low and medium price market, achieving an increase of 37.8%. Down clothing business is still a large source of income for the group, accounting for 78% of the total revenue.

2019 China's total retail sales of consumer goods have slowed down. The overall trend of the clothing industry has been declining. And the warm winter weather has restrained consumers' demand for thermal products such as down garments. Bosideng can also achieve good results under unfavorable conditions, and it can see its keen insight into the market trend.

In addition, Bosideng also avoided a new crown disease that caused great impact on the clothing industry. Bosideng has said that the impact of the epidemic is not large, although the 80%-90% store is still closed, but the sales of winter wear down clothing 90% has been completed before the Spring Festival, entering the 2-3 quarter of the end of the clearance, the impact on the company accounted for only 10% of the past year's revenue.

For the overall performance of the company's performance, Bosideng management said that despite the economic cold winter, the warm winter, the outbreak of the outbreak and other circumstances, Bosideng's brand upgrading, channel optimization, product innovation and other aspects of the force has not weakened.

It is worth noting that Bosideng's business strategy tends to be stable this year. It will no longer make a big layout for offline stores, but will work hard in internal efforts. By closing the store, it will increase quality stores, streamline its stores and enhance the consumer experience. It is reported that Bosideng opened more than 10 high potential brand flagship stores last year.

Gao Dekang, chairman of the board of directors of Bosideng, said that Bosideng was positioned as an effective year in 2020. It no longer wrote articles from the number of channels. It was more concerned about the business benefits of stores, brands and customers. The company was more concerned about the quality and efficiency of channels, and ensured that every Bosideng store was sustainable and high growth.

According to the financial report, as of March 31, 2020, Bosideng brand added 368 stores to 3811 stores, and the retail outlets of the brand down clothing sector accounted for 38.2% and 61.8% of the total retail network, respectively. The retail outlets operated by self operated and third party distributors accounted for 38.2%.

In the face of the impact of the environment, there is no doubt that the way forward for enterprises in 2020 needs more consideration. The announcement of the 2019/2020 financial year's earnings report has raised the confidence of the capital market.