In The First Half Of 2020, The Top 25 Brands Entered Yunnan For The First Time.

2020 in the first half of the year, the new crown virus came into being. Retail businesses were strongly "shocked". Many chain brands pressed the "pause button" to open the shop. But through the relevant data of the first store, the brand's willingness to shop in Yunnan was higher than that in the same period in previous years, higher than that in the first tier cities, and the overall performance was upward. On the other hand, many high quality brands also took the road of joining and acting.

In the first half of 2020, a total of 25 famous chain brands entered Yunnan for the first time. Although affected by the epidemic, the number of first stores exceeded that of the 6 first stores in 2019 and the 11 first stores in the same period in 2018.

As for the city, the first store brand in Yunnan is only the first store in Qujing, and the remaining 24 are in Kunming. It is understood that most of the national chain brands are affected by the epidemic and will sink their strategic direction to the two or three tier cities that are less affected or continue to sink. In addition to the first store brand, a number of national head brands opened their first store in Kunming, and this year began the regionalization layout of two stores and three stores.

In terms of projects, 2019 is the largest number of commercial projects in foreign countries to date. This year is the peak period of "fill in the blanks" and "adjust and change". This will naturally introduce all kinds of first store brands, such as the new Hang Lung Plaza, the two stage of Joy City. Of course, there are also local shopping centers such as Kunming square, park 1903 and Shuncheng, which are also upgrading the brand.

In terms of time, from the first store entry time, mainly concentrated in 1, 4, 5, June, affected by the epidemic 2, the number of first stores in March was almost zero, January is the brand supplementary period of last year's opening project, and April is the recovery period.

Format, mainly in retail and catering, there are 13 and 10 first store brand, children's paternity and entertainment 1. At present, the demand for similar businesses has recovered rapidly, while the entertainment and parent-child aspects are slowly advancing, and the theater is still open.

In terms of brand, luxury is a highlight of the first store brand in the first half of this year. Due to the opening of Hang Lung, Brunello Cucinelli, Balenciaga, Bottega Veneta, PANERAI, Puyi glasses and SAINT LAURENTT are the main brands of luxury goods.