Tricky: The Return Rate Of Victoria Is 60%, And That Of Small Businesses Is About 300000: Live Broadcast Is The Way To Make Money!

Everyone is anchors and everything can be sown. In 2020, the whole live circle was in a terrible state of fire.

However, the Republican president would like to ask you a question: do you think thousands of people go to the sea to carry goods directly, are they earning or losing?

I believe that many friends will not hesitate to think: it must be earned.

Official data also said: in 2019, the scale of China's direct seeding electricity supplier has reached 433 billion 800 million yuan, and it is predicted that the scale of China's direct seeding electricity supplier market in 2020 will exceed 900 billion yuan, reaching 961 billion yuan.

Cow, it has doubled.

However, the opposite is true. People who do not know this industry feel that gold is everywhere, and everyone knows that they are everywhere.

Live with goods. The water is too deep.

With "sowing" different lives, after deep scratching, we will gradually find that, in fact, the water behind the live broadcast is really too deep.

1. brush data into industry insider

Many people may know that in the live room, the amount of brush seems to have become an open secret for the industry.

In November last year, the famous anchor Sydney rolled over in the live room.

After the live broadcast, she forgot to close the live broadcast. She and her staff discussed the problem of the bill of washing. Then, the topic of Sydney brushes and rushing up.

Is this just an example? No

As long as we search a little bit, we will find that this industry has already formed an industrial chain.

Let's take the live broadcast of the jitter.

The popularity of jitter live broadcast depends not only on the number of people watching online, but also on the number of commentary, the number of points, the number of gifts, the number of fans, the number of participants and the retention rate.

All these data can be "fabricated". Under the banner of "live broadcasting", brush the flow and brush the list to achieve the desired results.

Is it difficult to brush? The result of Taobao's casual search of live service and live broadcast is very spectacular.

Just click in a link, customer service is very cautious, you need to add WeChat to chat.

According to people familiar with the matter, the price of the brush is 30 yuan or 100 live broadcast. Taobao is about 45 yuan or 10 thousand live broadcast. If you need to provide live interaction, a person will spend 10 yuan an hour.

Surprisingly, Taobao owners can arrange the amount of brushes only if they provide home page links. Is this threshold too low?

Why brush? Very simple, the data is good, business value will be high, brand owners will like it, then someone will be willing to advertise.

To give a straightforward example, suppose you are a brand owner, a live room that only watches a few thousand a year, and a few hundred thousand people will choose which one? The latter, of course. Now that you spend money, you must choose a more profitable one.

But surprisingly, in fact, many anchors are simply not available.

2. water anchor starts at the price.

The case of live broadcaster broadcasting is also common.

In March of this year, Nobel, the Red Net anchor, recommended that the product be awarded the "make-up Academy Award". Your product.

Some anchors, when recommending shampoo, drank a drink on the spot to show the pure nature.

Some public broadcaster, which helps the poor live directly, 450 thousand of the total turnover is 78% by brush.

Some anchors are holding high pit fees, and the effect of carrying goods is poor.

Li Jiaqi, Wei Ya, Dong Mingzhu... They carry goods very well, but not everyone is Li Jiaqi. The insider also said:

"90% of Taobao anchors can't bring non owned products.

Projects as high as 50%.

The carrying data is 0.

It may be more like a microcosm of live goods.

3. intermediaries are not reliable.

Perhaps many friends do not know, some brands want to find the anchor to bring goods, not to contact themselves, but through business to help contact.

But many "middlemen" are not too reliable.

Or it is perfunctory.

"Write scripts to business.

They will only say if they can be shorter.

The live broadcast began to prevarication when it came to our home.

I heard that some businesses undertake business lists, help to find anchors, and search for them in order to complete their tasks.

Or "pit goods".

Do you dare believe that there will be a contact anchor on the merchant to say this: "although I can not bring goods, but if you give me the lowest price of the whole network, if not, you have to pay me XXX million."

4. merchants make ten profits.

I want to say that the direct broadcast of the water is miserable or business miserable.

At the beginning of this month, Zhao Yuanyuan, the original director of Taobao, sent micro-blog Tucao to expose the industry insider:

Micro-blog original

Yes, those live broadcaster, usually earned by pit fees and commissions. A simple understanding is the advertising fee plus the Commission.

And the pit fee, an ordinary anchor, will be 50 thousand ~10 000, Li Jiaqi 23~42, Luo Yonghao 600 thousand, and virtual idol skyline 900 thousand.

Some businesses look for anchors to bring goods, give pit fees and commissions, and give the goods the lowest price of the whole network. They thought they would earn a lot of money. In the end, the anchor would not bring the goods, nor did the fans buy it.

There are also some anchors, who need 50 thousand of the pit fee, but take 30 thousand to clean the bill. Who will clean up the final mess? Or businessmen themselves.

Everyone in the industry knows that even viya has a 60% return rate, let alone the anchor at the bottom and waist.

It can be imagined that in the new draught with a low cost of live trial, the only way to make money is to earn money. It should be said that in any industry, 20% of people earn 80% of their money.

There are 80%, "for a live broadcast spent tens of thousands of, finally can only return hundreds of pieces, or even loss."

This is their normal state.

Live with goods, more meat, but more wolf, perhaps we can reach the "bustle", just its tip of the iceberg. Standing on the draught, though it is easier to make things happen, but after reading these, I think you will understand more clearly: there is no lack of foam in the place where the draught exists.

And for the real person? If you want to do live broadcast, you can use it as a catalyst for your performance. But it is worth noting that practicing internal strength is the only way out.

Do things well on your own, do a good job in physical stores, listening, seeing, touching, and feeling all over the iteration, not only can you suck the guests online, but also can feed back online.