Data Analysis: What Is The Current Development Of Hanfu Industry Market?

Hanfu, the full name of "Han nationality traditional dress", also known as Han dress, Han costume and Chinese costume, is the embodiment of China's "clothing country", "ceremonies", "Splendid China" and the state of Siris. It carries the outstanding technology and aesthetics of Han nationality's dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritage and the protected Chinese arts and crafts. According to statistics, the potential users of Hanfu in China are larger and the potential users are 415 million. In 2019, the Han clothing consumers in China were mainly considering the style, material, fabric and shape / Dynasty when buying Hanfu clothes; the price of Hanfu suits was 300-500 yuan, which accounted for 43% of the consumers of Hanfu clothing, and the Han clothing consumers were mainly buying Taobao or Tmall, and the proportion of Taobao or Tmall channels was 48%. In 2019, our Hanfu consumers purchase scenario driven mainly for daily play and travel scenes, accounting for 66% of the consumer population.

The potential users of Hanfu in China are large and the potential users are 415 million.

According to statistics, the potential users of Hanfu in China are large, with a potential user scale of 415 million, and the size of the Chinese clothing has been purchased by 18 million people.

In 2019, the main factors for Chinese Hanfu consumers to buy Hanfu were style, material, fabric and shape / Dynasty.

According to statistics, in 2019, Han clothing consumers in China were mainly considering the style, material, fabric and shape / Dynasties when buying Hanfu, of which more than 25% of consumers preferred style and material fabric, and 19% of consumers considered the form / Dynasty when buying Hanfu.

In 2019, the price of Hanfu clothing purchased by Hanfu consumers in China was 300-500 yuan, accounting for 43% of the Han consumers.

According to statistics, in 2019, the price of Hanfu clothing purchased by Hanfu consumers in China was concentrated at 300-500 yuan, accounting for 43% of the Han consumers, followed by 100-300 yuan and 500-100 yuan, while the proportion of Hanfu consumers was 25% and 24% respectively.

In 2019, Chinese clothing consumers purchased Hanfu channels mainly for Taobao or Tmall, of which Taobao or Tmall accounted for 48% of the total channel.

According to statistics, in 2019, Han clothing consumers in China purchased mainly Hanfu channels for Taobao or Tmall, of which Taobao or Tmall had a 48% share of the channel, while the proportion of physical outlets was 43%, second only to Taobao and Tmall; the proportion of their own production was 9%.

In 2019, our Hanfu consumers purchase scenario driven mainly for daily play and travel scenes, accounting for 66% of the consumer population.

According to statistics, in 2019, the scene driving of Hanfu consumers' purchase in China was mainly for daily play and travel scenes, which accounted for 66% of the consumers' proportion. Secondly, folk activities wore and photographed antique modeling scenes, which accounted for 27% and 26% of the consumers respectively, while the proportion of consumers in the collective activities such as Cosplay, diffuse exhibition and company annual meeting was 15%. The proportion of consumers in wedding banquet and dance scenes is 10%.