The Situation And Thinking Of The Spread Of Goods Covered With Live Textiles

Under the new situation of the network economy and the current situation of limiting the epidemic, a new mode of commodity display and marketing -- the "fire" of "live goods" and "stalls" is booming in the city. Then, what is the sales situation of the textile direct broadcast goods and the stalls as the main form of this business form? The author grasps some information trends by watching the live broadcast and understanding the relevant businesses and customers.

First of all, the new sales form has the power to attract consumers' attention. Textile products, such as clothing, clothing, bedding, home textile supplies, and so on, are the main varieties of regular circulation under the daily line and online. A textile dealer in a three line city recently launched live broadcasting on the Internet, and then placed a stall at the downtown market during the night market. After selling a batch of needle and cotton fabrics, the author made two Adidas buyers. Because the business was fast and the business was good. The textile dealer hired several people to help them in the booth. According to the introduction, the direct broadcasting of the general merchants has no influence on the net red anchors, the large well-known platforms and the sales efficiency, which of course is a simple and simple principle. But because of the market driven influence of the fashion trend, the volume of the goods sold by the traditional supermarket counter type sales is larger, and more is also certain. Going will become a norm.

Secondly, the value orientation of live goods and stalls is mostly middle and low grade. Merchant introduction and I am concerned that the value of live goods and stalls is mainly medium and low grade commodities, and there are few high-grade commodities with high price. If I buy two Adidas, it is a sweater and a pair of sports shorts, and two pieces are only 98 yuan (39+59). Because it is suitable for walking in the evening and at home, and the price is not too expensive, I readily buy two pieces. Like me, people have similar ideas, and at the very best, they have so much money that they can not afford to buy too much, but they can not afford to lose too much money. So people choose the right size and color to pay for their money and leave the money without asking for invoices for after-sale protection. According to businessmen, most of the goods they take on the stalls or online are low-grade and broken yards. Most of the textile products such as wedding dress or home textiles are purchased in a direct store. This fully reflects the essential attributes of market operation and consumption characteristics, and has been accepted and accepted by more business and consumption fields.

Once again, live goods and booth management call for rational care. As a fashionable and innovative mode of sales promotion, the direct broadcast of goods and the business of booth has shown many advantages. But we should also take care of new things in a rational manner when we rush to blossom and blossom everywhere, so as to promote their stability and achieve better development. I think there are several points that should be noticed in communication with management, consumers and my attentive observation. First, the display and promotion of commodities should be worthy of the name. They must not be considered to be carrying goods or selling online, but the quality price difference is too large. Two, consumers should not blindly pursue cheap and blind purchases, pay more attention to the convergence and practicality of price and value, and the basic quality state, so as to avoid regret afterwards. Three, the government and relevant departments should strengthen policy guidance and supervision support, so as to keep the good things good and run for a long time. It not only opens the market for products with guaranteed quality and service guarantee, but also makes the new mode of commodity circulation more lively, convenient and orderly.