Ningbo "Cattle Street" For This Matter To Subsidize Leisure Wear Faucet Bird 5 Million 330 Thousand Yuan

2019 the top 100 Chinese clothing industry, Ningbo Taiping bird fashion dress Limited by Share Ltd (hereinafter referred to as "Taiping bird") announced in the evening of July 1st that after the financial sector statistics, the company added a total of 57 million 497 thousand yuan to the government from March to June 30th. The above government subsidies are related to earnings and have been included in the company's current profits and losses at the time of receipt. The details are as follows:

And Ningbo's Taiping bird Agel Ecommerce Ltd, which benefited from the focus on new retail development and continuously optimized the layout of the Taiping bird, was awarded the 5 million 335 thousand and 100 yuan business subsidy from Ningbo District Haishu District People's Government in June.

Public information shows that Duan Tong Street is located in Haishu District, Ningbo City, Zhejiang Province, with an area of 5.97 square kilometers, with a population of 54882 people (2010), and 294 of Yinfeng road.

Duangtang street is located at the southwest end of Haishu district. It takes the junction of the West Ring Road and the Ring Road South as the center: the Binjiang area, which is composed of the East Fenghua River, the river bank and the South pond, is located across the Yangtze River from the central area of Yinzhou. The West connects Tongda Road with Gulin town and delimits the Ningbo passenger transport center. The south is adjacent to the Shijiao street, along the entrance and departure road of the Hangzhou Ningbo Expressway. The road is located in Fenghua. The boundary is north and Baiyun Street, Wang Chun street and South Gate Street are linked by teeth and teeth, and the terrain is slightly longer than the north and south, with a distance of about three kilometers. The East and West is about two kilometers wide, with a total area of 5.97 square kilometers. It is the strategic pass of Ningbo's core area to cities, counties, districts, and even the whole country.

Ford relay, lion Dan, Taiping bird, Bo Yang, Xinle, Yilin... 5.97 square kilometers of Duan Tong Street distributes more than 1800 small and medium-sized enterprises, many of which are Ningbo's local industry leaders.

The Taiping bird is a customer focused fashion brand retail companies. It is committed to becoming a fashion brand for Chinese youth. The company focuses on the fashion industry and implements the "gradient brand" strategy. Now it has PEACEBIRD Taiping bird dress, PEACEBIRD Pacific bird Menswear, LEDIN Lok dress, MiniPeace children's wear, MATERIALGIRL "material girl" women's wear, PETiTAVriL Bei sweet children's wear, PEACEBI RDLIVIN, Taiping bird nest home and many other brands.

First textile network reporter noted that despite the epidemic situation this year, the Pacific bird still achieved very difficult performance in difficult times. In 2020, the quarterly revenue of the company achieved 1 billion 383 million yuan, down 16.66% compared to the same period last year, and net profit attributable to 8 million 755 thousand and 900 yuan, down 89.89% compared with the same period last year. The net loss of non net profit was 36 million 274 thousand and 100 yuan, down 216.30% compared with the same period last year. The net cash flow is -1.82 billion yuan, an increase of 88 million 330 thousand yuan over the same period.

From the brand point of view, PEACEBIRD women's wear business income 498 million yuan, down 13.94% compared to the same period last year, gross profit margin fell 4.91% to 55.45%, men's business income 448 million yuan, down 22.85% compared to the same period last year, gross profit margin fell 5.95% to 52.31%; LEDIN Lok women's clothing business income of 199 million yuan, down 7.03%, year-on-year decline in gross profit margin, 0.78% to 0.78%; PEACEBIRD children's wear business realized 180 million yuan, down 14.19% year-on-year, and gross profit margin fell 9.79% to 46.87% over the same period last year.

According to the channel, the online business income of Taiping bird increased by 16.30% to 530 million yuan, and gross profit margin increased 3.27% to 44.92% over the same period. And offline revenue declined by 29.48% to 837 million yuan, and gross profit margin fell 6.88% to 56.83% over the same period.

During the reporting period, there were 49 Taiping bird clearance shops, including 24 newly opened and direct stores, 53 franchised stores, 38 outlets and 88 franchised stores. Up to the end of the reporting period, there were 4447 stores under the Pacific bird shop, of which 1619 were direct stores, 2825 were franchises, and 3 were affiliated stores. In the same period, the outlets operated 714 million yuan, down 18.16% from the same period last year, and the franchised stores achieved 123 million yuan, down 60.72% from the same period last year. The company's existing joint store is Baini children's wear joint store.

Everbright Securities analyst Li Jie believes that the epidemic has a negative impact on Taiping bird's short-term performance, the first quarter revenue and profits decline is more obvious, with the gradual control of the domestic epidemic situation in the near future, retail terminal is expected to gradually recover, the company's sales side is expected to usher in improvement. As far as Taiping bird's business is concerned, in recent years, the supply chain and goods management have been deepened through TOC, reducing the first single ratio (the 2019 summer and the first share of the winter Monday to below 70%), and reducing the backlog risk. From the annual report and quarterly report, the total inventory has not increased much, and the structure of the warehouse has been improving. At the same time, the provision has also been reduced compared with the same period, indicating that the terminal inventory pressure has little effect. The company's channel layout is more balanced, and the emerging shopping centers, electricity providers and Oleja Be have all been promoted. In the future, Taiping bird will pay more attention to the profitability and overall business efficiency of the direct store. It has implemented the trusteeship policy of goods in the PB men's brand franchisee, helped the alliance to improve their business capabilities, and is also conducive to the overall management of the goods and tamping the internal strength.

Taiping bird said that the company steadily promoted the steady growth of electricity retail sales. During the "Queen's Day" period, GMV1.2 billion yuan was achieved. In the overall downturn of the industry, sales performance increased steadily during last year's activities. Women's clothing and men's wear brands ranked the top two in Tmall's similar shops, while children's wear grew by more than 50%. It has made up for the loss of sales from offline stores.

In addition, Taiping bird plays a leading role in purchasing services, and strengthens the power of social retail. Through micro-blog, Xiao Hong, jitter, KOL, KOC, small program live broadcast and so on, it is interacted with consumers through the current young people's welcome ways, so as to achieve channels to get through and form a retail force. During the "Queen's Day" period in from March 5th to 8th, the total amount of the total channel turnover was 246 million yuan, of which the women's clothing brand was over 100 million, and the men's clothing sold for 60 million days in 3 days. In the operation side, Taiping bird continues to promote digital management and improve the efficiency of commodity turnover; at the end of the product, cooperate with super IP, such as Hua Mulan series, LEDINx magic card, maiden cherry series and so on.

Yu Xuhui, an analyst with Changjiang Securities, said that live and video as a better way to display and interact will become a powerful tool to build brand power, product strength and even private sector traffic, and its influence will be far-reaching. Live broadcasting is not just selling, live broadcasting can achieve the full amplification of quality shopping guide capability, deeper members' precipitation and operation, more effective channels, and the realization of feeding back to the supply chain on the basis of shortening the sales link. With the help of this "advanced" productivity tool, the new social retail which is combined with live broadcasting may reconstruct the basic elements of people, goods and markets. Production relations.

But Yu Xuhui also stressed that, at the moment, the electricity supplier is still on the high tide track, in the context of accelerating the sinking of the electronic business platform and accelerating the new retail layout under the brand end, the growth of the electricity supplier is expected to continue. Especially in the broadcast traffic bonus period, the brand companies are more focused on how to drain, but the traffic dividend will eventually go to failure. How can we use the new live broadcast mode to convey the brand values? It is the core of the brand's real need to think and compete in the future to develop better products, touch more accurate customer groups, effectively feed back the supply chain, and bring about overall operational efficiency.