Xiang Ji Road Opens A Clothing Store.

With the prosperity of the electricity supplier and the appearance of the commercial body, consumer demand and shopping habits have also undergone a subtle change. The traditional commercial street is facing more and more market challenges. "One shop and three generations" has become a past tense.

According to Yi Lan Chen, manager of the commercial department of Hangzhou area, the online store has changed the old methods of clothing industry, but the company also needs the entity stores under the cable line.

In particular, the middle age brand with the most consumptive ability is the main customer's middle end brand. It should match the customers' consumption habits with the customers' consumption habits, and create a good image.

6 years ago, Mr. Kim opened the first ladies' clothing store in Wulin Road, and his business was good. Then he opened a branch store on Xiang Ji Si Road.

He recalled that the year of Xiang Ji Si Road had already formed a clothing street. It was in 2012 that the rental of shops along the street in Hangzhou suddenly rose, and a number of clothing stores were poured down.

"40 square meters of shops, placed on Wulin Road, the annual rent of 300 thousand yuan, 180 thousand yuan in the Xiang Ji Temple Road, for our self-employed, the pressure of business is great."

Mr. Kim said.

In recent years, the clothing industry has been in the cold winter, and the store rents have risen year after year. After the personalized shop has collapsed, the "brash" brand clothing store has become the "disk player".

Later on, the brand store was also a bit stuck.

After a period of stalemate, the rent of shops along the street gradually dropped in the second half of last year.

Yi Ju Chen, managing director of the commercial department of Hangzhou District, said that the rent of the shop in Xiang Ji Si Road decreased by an average of 15%, before the price was about 15 yuan per square meter per day, and now it has dropped to 12 yuan per square meter per day.

In fact, the rents of major commercial street shops in Hangzhou have declined, such as Wulin Road and Yanan Road, or even 1/3.

The density of surrounding communities is another characteristic of Xiang Ji Si Road.

Most of the shop assistants said that the residents were their biggest customers.

"Bamboo garden, Taoyuan, orchid garden, three Tang Qinyuan, three Tang Wen Yuan...

Surrounded by a circle of more than ten years of community, residents used to have dinner after the Xiang Ji Si road walk, the passenger flow is very stable.

We have also accumulated a group of loyal old customers.

A shop assistant of an old Hangzhou women's clothing store said, "the fashionable clothing store that young people wear can't be opened here.

The clothing store here is mainly made up of middle class ladies wear brands.

Although it is next to Qianjiang clothing small commodity market, the location of the clothing store of Xiang Ji Si Road is quite different from that of its clothing store.

Like the old hang style women's wear red sleeve, Akimizu Ito, nun Wen, Fairy, and even Akimizu Ito's newly created fast fashion brand FV, men's clothing brand nine Mu Wang and so on, there are cloth spots here.

Nearly 30 clothing stores are mixed with a few personality shops, the price of products is also four hundred or five hundred yuan, not cheap.

Undoubtedly the biggest competitor in the street shops.

Last year, the commercial complex of Hangzhou opened up.

Some of the clothing brands chose to quit when merchants rushed to the mall.

Last year, Xiaolin was a teller at a special brand in a shopping mall. According to her, the mode of collecting rent is "rent + deduction", and there is a certain amount of guarantee requirement.

"Before I was in a shopping mall in downtown, I calculated it according to the way of" rent free +30% deduction ", which costs 900 thousand yuan a year.

Kobayashi said that the store was removed from the store because it failed to meet the requirements of the guarantee, and later moved to the Xiang Ji Si Road.

Shopping centres

It is not a problem, but for foreign brands entering Hangzhou soon, or newly established brands, they can not reach the minimum revenue standard of shopping malls. The shops along the street are still the only outlets for offline stores.

When the enterprise chooses to deploy in the north of the city, the good commercial atmosphere of Xiang Ji Si Road becomes the first choice.

Last December, there were two more nearby Xiang Ji Si Road.

Shui Cheng and Zhongtai Yintai City, but the clothing store business of Xiang Ji Si Road has not been affected obviously.

Most of the salesmen said that the old customers were still there, and the passenger flow was very stable.

A large number of residents gathered in the north of the city, but the commercial facilities seemed to be lagging behind.

There are few commercial bodies in the vicinity, and few are community type.

In the industry view, in addition to the Xiang Ji Temple Road, there is no more than a core business gathering place.

"Business atmosphere is very important. Clothing stores are all held together to form a crowd effect. When enterprises consider opening shops in the north of the city, the" Xiang Ji Si Road "as an atypical commercial gathering place is the first choice.

I love my marketing planning manager Zhou Baojun said.

Besides, the prosperity of Xiang Ji Si Road is closely related to the composition of consumers in this area.

"Some foreign residents with weak spending power will choose the Xiaojiang small commodity market. Local consumers with over 35 years of age and strong economic strength can hardly change their localized consumption habits. They are more willing to go shopping streets than shopping malls."

Ye Lan said.