Messi Stores Attach Importance To Service Salesmen.

Recently, Messi department store has launched a new service called "MyStylist@Macy s" of my department store (hereinafter referred to as the "trend sheet"), which is now being put into trial operation in a few specific shops.

The purpose of this service is to help customers find the best fashions and brands that suit him best, and to help customers choose gifts through experts in the fashion list.

At present, no retailer has provided such services, especially in such a clear way, and besides providing new trends, professional service workers of "tidal sheets" can also take customers to find what they need in the entire store. This is a very common service for these top department stores in the United States, after all, they are buyers. So this service is more like the upgrading of traditional service personnel.

Susan Potterson, vice president of wedding products in Messi's department store, is currently responsible for the "fashion list" service. She said, "we are delighted to offer this unique experience to our customers. Macy's The biggest feature is all kinds of fashionable goods and all kinds of gifts. We will direct our unique capabilities to individual consumers through the trend sheet service, so that when they leave, they will be able to bring the goods they need most.

This is Messi store. service The biggest guarantee is that services can be provided to customers Individualized service 。 For example, customers often don't know what to buy during the season. At this time, the "fashion list" experts will provide individual customers with a brand new trend recommendation for their customers.

In fact, this kind of service is very demanding for service personnel, because they must know all kinds of things very well. For example, when the customer is preparing for the wedding, the service personnel must have a comprehensive understanding of the whole wedding process, so that even if the customer just wants to buy a set of wedding dresses, they may have picked up a lot of them in their hands when they leave the store. Cross selling will become an important factor affecting the customer experience.

In addition, the service range of service personnel is very large, including all kinds of festivals, such as Valentine's day, Christmas, various activities - wedding, graduation ceremony, and even family decoration. So it also explains why some super stores in the US can earn millions of dollars per year, they know too much about the customers themselves, they know too much about the products, plus a set of sales skills and personalized experience.