Nike Creates Immersive Experience In Beijing Studio

The 2015 World Athletics Championships just ended in Beijing.

When the World Championships held for the first time at home, Chinese athletes ran a breakthrough, and local audiences also paid special attention to the competition.

Just like this big day of running fans, Nike, who has been making a lot of effort to run articles, has opened a the Nike Studio, which is pformed from a gallery in Beijing and is mainly open to the media.

The studio's focus is on creating an immersive atmosphere so that visitors can concentrate more on shopping or fitness.

Nike studio area of 1200 square meters, divided into product display space and fitness venues, to display the latest Nike 2015 winter products, as well as to provide visitors with experience Nike + the community sports venues.

However, this space is only open during the world championships, and it is closed in from August 19th to 30th.

So let's take a look.

The studio also includes

And rest corridors.

In the past two years, Nike's localization strategy has focused on selling sports culture and creating local grassroots stars, not just sales sports products.

The decoration of these areas also reflects this.

Inspirational slogans and athletes' photos are hung up for wall decoration and space decoration, in order to convey a positive sports spirit.

The main product exhibition area follows the concept of pparency and lightness, in a pure white open space.

Nike's new products of "Holiday 15", "Flashpack" and "Zoom" have become the focus of attention because of their bright colors.

The booth is equipped with reflective mirrors, diagonal grille, geometric shape display cabinets, etc., which brings a wealth of details to this white and simple space.

The fitness area is specially designed for users of Nike+ Run Club and Nike+ Training Club, and has arranged treadmills and other fitness equipment.

It is also very particular about light and color. It is almost completely rendered into dark (black and dark blue), which is strongly contrasted with product display space.

The bright LED lantern frame is widely used in the fitness area and even in the entire studio. As a source of light, it also gives the space a strong sense of technology. It has always been advocated by the brand to invest high technology in product research and development.