Topshop Opens Shop On The Four Floor Of Beijing'S Old Buddha'S Department Store.

In August 28th, Topshop officially opened the first mainland store in Beijing.

On the evening of the 27 th, the shop launched the VIP priority preview activity, although it is VIP, in fact, everyone can enter the shopping list.

The reporter took a look at the scene for you. The shopping experience can be summarized as: small area, many things, compact arrangement, low price, good store looking and less fitting room.

Judging from the performance of the first day, popularity is quite satisfactory.

Shop classification mainly clothing, the accessories area is very small, in addition to very limited shoes style, and no similar foreign shops hat, socks, bags area, not to mention beauty makeup.

But from the preview of the scene, the strong brand effect is still very attractive to consumers.

The hot scene was crowded with young girls aged 20 and their boyfriends.

Even the nearby designer shop, shopping guide, said to the interface reporter bitterly: "its business is really good, and it sells a lot in the evening."

Helpless shop area is limited, style is not small, so.

The arrangement is crowded, which can make people deeply understand what is called "dazzling array of faces". At least you can't walk in a windy way when you try windbreaker.

Plus the fitting room is too small, only two, the doorway waiting for the boudoir has bought clothes from the end to talk about how to expand male friends, everyone waiting for at least half an hour, so many customers directly in the shelving area fitting.

However, if we compare the existing Internet in Topshop

It will be found that the supply of physical stores is quite different from the supply of Topshop Tmall stores operated by Shang pin network, some of which are not seen on Tmall in the physical stores, while swimmers, middle tube socks and other products sold on Tmall have not appeared in physical stores for the time being.

Topshop in

The new store is located on the four floor, facing the downstairs elevator.

The four floor of Lafayette department store operates mainly domestic designer brands, such as Liu Qingyang's Chictopia and Masha Ma brands.

Among the expensive independent designer products, the pricing of Topshop hundreds of Yuan seems to be close to the people.

According to previous reports, Shang pin net will sell Topshop products in September 10th, and consumers can buy the same style with the UK.

This may have an impact on the existing form of Topshop sales, but the physical store's shopping experience and electricity supplier's shopping experience are different.

If a store wants to maintain its long-term attractiveness, it must make more efforts in various aspects such as style, service and product placement.

For example, on the evening of the preview, a red telephone booth appeared next to the shop, equipped with self timer equipment, which can take pictures of people and Topshop on the wall of the telephone booth and the words of the old Buddha's department store.

Although this experience is temporary, it can be seen from the situation that most consumers try to compete with each other voluntarily. Interesting retail shop assisting furnishings are helpful to mobilize consumers' enthusiasm for brands, especially those photos that are likely to be disseminated in social media such as WeChat and micro-blog.