Counterfeit Messi Haunted Beijing Road North Three

In the immature stage of shopping mall, cooperation with famous department stores is not only for brand effect, but also as a bargaining chip for investment.

In the commercial field, it is not uncommon for Li Gui and Messi to cooperate with MALL in tun three li.

In March of this year, the news of the old Buddha's department store in Kunming's big city was spreading like wildfire, and the big city was also launched by the location of the two shop of the old Buddha's department store.

At that time, a number of media reports said, "Paris's Lafayette department store will be stationed in the Kunming big city project.

At the conference on investment promotion in Tai Yu City, Gao Hong's capital and Da Yu Cheng formally reached a strategic cooperation.

Gao Hong capital is the general agent of Paris's Lafayette department store in China.

However, the CEO Paul Burke of China's department store, which was quickly denied, did not sign any contracts, nor did they have any capital cooperation with I.T group.

As for Kunming, he has not been there so far.

Paul Burke emphasizes that there is a very strong cooperative relationship between the department store and I.T group. The two sides will carry out development and site selection together.

Messi, a global department store leader from the US, has yet to enter China and is troubled by "Li Gui".

Beijing Business Daily reporter visited to see that the north of the work body North Road three MALL less than a month of Messi discount quietly changed the name of Messi Oteri J.

With a sudden rename, the official statement of the Messi department store in the United States (Chart).

Jim Sluzewski, senior vice president of Messi's department store, told the Beijing Commercial Daily reporter that Messi, located in tun three li MALL, is a fake shop and has nothing to do with Messi department store in the United States.

Messi's department store has not opened a store in China, and has not put on the agenda recently.

Messi's department store went to Beijing and thought that his dream finally came true, but eventually became an episode.

Jim Sluzewski told the Beijing Commercial Daily reporter that Messi stores had no store and retail business in China, and only accepted the order of Chinese users through the official website.

When the Beijing Commercial Daily reporter sent the information and pictures to three Sluzewski store to see Jim Sluzewski, he reluctantly said, "this is indeed a fake shop, and has nothing to do with the United States Department Store".

In early July, Messi discount appeared in Beijing Wynn international.

The store used a white five pointed star logo similar to the Messi department store in the United States. It has a total of about more than 2000 square meters. The main items include women's clothing, women's bags, women's shoes, men's clothing and bedding, etc., and so on.

Beijing Commercial Daily reporter repeatedly interviewed three MALL in the Tuen, and Messi, who was responsible for the discount, repeatedly asked about the authenticity of the store.

Owner Fang Tun three li MALL said in relevant reply, Messi discount goods from the United States Messi department store, has complete authorization and qualification.

At the same time, it also stressed that "as a authorized seller of Messi department store, we have legitimate rights to sell goods in Messi's department store".

Jim Sluzewski told the Beijing Commercial Daily reporter that Messi department store has no store and retail business in China, and accepts orders from Chinese users only through its official website.

"Messi department store will take appropriate measures to deal with the harm that such incidents cause to Chinese customers."

In the month of "Li Gui" Messi's arrival in Beijing, the performance of Tuen three li MALL is rather complicated.

Messi discount and owner Fang Tun three li MALL emphasized that with authorization, they could not carry out a wide range of advertising in the name of Messi department store. On the other hand, they immediately changed the logo and changed the name of the shop from Messi discount to May Theo Teles.

Beijing Commercial Daily reporter yesterday communicated with May Theo Teles through telephone, SMS and many other ways, but no reply has been received before the press release.

Tuen three li MALL relevant responsible person said that after the media for Messi discount has been qualitative, the specific circumstances belong to

The mall did not know what to say.

A person familiar with the matter told reporters that the Messi discount in MALL, which was stationed at three li, was introduced by an agent bank.

In a familiar retailer who is familiar with ole's operation, there seems to be a big gap between Messi and the regular ole store.

Consumers who have visited Messi discount also have doubts about the store.

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The Chinese market has always been regarded as the most important station in Messi's overseas expansion program, but Messi's long cherished wish to enter China has not been realized.

Beginning in 2012, Messi store tried to take part in Jiapin net from the field of electronic business, but failed.

Messi stores in the United States include brands such as Messi's department store, bru Ming DELL department store and OLE store.

In May this year, Messi's Department announced for the first time that it would open its first Messi discount store Macy's Backstage in the autumn.

"We have no plans to open stores in China recently."

Jim Sluzewski said, "at present, there is no store and retail business related to Messi in China.

Messi stores only receive orders from Chinese users through the official website (macys.com) and directly deliver products from the United States. "