PRADA Joined The Price Adjustment Range Of About 10%.

In addition to being influenced by other luxury brands, this seems to be the frustration of PRADA's luxury brand after its slump. Reporters yesterday learned from the counter that the price adjustment has been implemented since the beginning of July, the price reduction is about 10%, and the price range of various styles is different. However, some analysts have pointed out that PRADA's move is to narrow the global spread and pave the way for luxury electric providers.

PRADA announced the price adjustment of many regions including China, including clothing, luggage, accessories and other main commodities. According to the introduction, one of the packages dropped from 18 thousand yuan to 16 thousand yuan, with a price adjustment of about 11%, exceeding the range of 5% to 7% of general luxury goods.

Domestic luxury consumer market seems to be difficult to show the explosive growth in the past. The rational consumption of Chinese people and the resulting sales data and performance also let major luxury groups begin to plan the transformation of market strategy. According to the insiders, the era of brand name seems to be in the past. Whether it's a high ranking brand or a fashionable fashion handbag, we always need the right reason to let consumers take the initiative.

Since the beginning of this year, the major brands have begun to adjust their prices. "Today's luxury market is splitting up." Insiders admitted. Following the sharp reduction in prices in China and other countries in the month of CHANEL 3, the price strategy differentiation of the luxury goods industry has gradually emerged after a substantial increase in Europe. CHANEL has lowered the price in China's Hongkong and the mainland by a maximum of 20%. After a preliminary calculation of the price adjustment, the price difference between the two brands was reduced from 10000 yuan to more than one thousand yuan.

Burberry also once said that the news will follow the pace of CHANEL, and take measures to reduce prices in Europe, so as to ease the regional price gap caused by the weakness of the euro. "Before, GUCCI took the 50 percent off price cut, but its price adjustment strategy is not so much as testing water, but rather responding to market changes."

and PRADA The price adjustment is more considered to be a weak growth in its performance. In the first quarter of April 30, 2015, PRADA group's net profit was only 58 million 745 thousand euros, and the Asia Pacific region's performance was seen as a drag on the brand's extreme recession. The Asia Pacific market plunged 17.2% in the first quarter, which accounted for about 37.8% of the whole group. group Core brand PRADA in other parts of Europe, sales in other regions have declined. At fixed exchange rates, PRADA's net earnings in the first quarter of the Asia Pacific region decreased by 5.4% and 17.2% respectively, and group net profit dropped 44.2%.

Zhou Ting, President of the Institute of wealth quality, told the media analysis that PRADA Price adjustment strategy Basically the same as Chanel, by reducing the price of the Chinese market, narrowing the gap with the international market. In addition, the price reduction is concentrated on leather goods, mainly because PRADA is eager to raise per capita purchase. "In China, PRADA has opened a lot of outlets, and there are strong discounts, which will virtually lead consumers to discount stores. PRADA hopes to attract consumers to consumers through price cuts."