Spend UNIQLO'S Money On "Hermes" To Make Money With Gimmicks.

For fast fashion, cooperation with designers is a great dose of medicine.

For example, the joint series of H&M is done every year. This year has confirmed that the co designer is Balmain, and Gap is also working hard to collaborate with the trend designers.

As a fast fashion big coffee, UNIQLO tries to break its own cheap and simple "

The image.

This time, they launched a series of Lemaire x Uniqlo with the French fashion brand Lemaire to prepare for sale in October this year.

The founder and designer is Christophe Lemaire. You may not be familiar with the name, but when you say he is the creative director of Hermes, many people will suddenly understand.

Remember the "stars from you", the heroine thousand Song Yi crosses an Hermes green cloak and comes from his hand.

The cloak was so hot that even Paris was broken.

Seen from several blockbusters recently released, the big shot.

The clothes designed for UNIQLO are very simple at the very beginning. No matter what color and cutting, it can be a try for many people.

The price ranges from 200 yuan to 1000 yuan. There are 30 women's clothing and 25 men's clothing.

In fact, UNIQLO is not the first time to collaborate with famous designers.

Do you still remember the +J series? The cooperation with Jil Sander has been selling very well.

UNIQLO always chooses those who have a simple style and compares with their original position.

For example, UNIQLO is opening 80~100 stores every year. ZARA's goal this year is to expand the US market, so it has opened flagship stores in the United States.

There are also ways to expand the market for sub brands. For example, H&M will open more stores, including the Chinese market, in addition to opening 500 stores this year, including Cos and OtherStories.

But most of the group's growth momentum has weakened, and Gap is the most miserable one. For more than 20 consecutive months, single store sales are falling. It has reached the level of the need to close the stores, and its performance can only rely on Old Navy.

"For many fast fashion, these joint series sales are not the main source of profits, but a way to win sustained attention."

One industry insider said, "especially when the brand is selling as a basic brand, the product itself changes little. Choosing famous designers is more likely to give people an intuitive sense of value."