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    Wanda And Suning Are Not Simply Accumulating Strength.

    2015/9/7 22:53:00 27

    WandaSuningBusiness Cooperation

    In order to quickly cooperate with sunning cloud merchants, Wanda Commercial has planned to make adjustments to Wanda Department store. After signing the agreement, suning.com cloud store will soon land in Wanda Plaza.

    Wanda Group Chairman Wang Jianlin, Wanda Suning cooperation is by no means a simple accumulation of strength. It is all about using each other's strengths to complement each other's weaknesses.

    The Internet has brought together two business giants, Suning and Wanda.

    In September 6th, Suning signed a close cooperation agreement with Wanda, opening the cooperation between China's largest real estate dealer and China's largest retailer, but it did not involve capital operation or asset paction level.

    According to the agreement of Wanda Commercial and sunning cloud merchants, suning.com cloud store and other brands will enter the opening of Wanda Plaza, which is already open or is about to open, and the first batch of cooperation projects between the two sides is 40.

    Wang Jianlin pointed out that sunning Yun can get stable and predictable growth speed from this cooperation.

    Wanda opened 26 stores this year, and the number of shops will double in 2016, reaching 55. In 2017, it will open 60 and 70, and it will grow further.

    Because of the change of business mode, Wanda used to rely on the sale of real estate to invest in the Plaza, where the low housing prices could not go, which restricted the development of the group.

    After implementing the new model of light assets, as long as the popularity is enough, no matter whether it is one,

    Second-tier cities

    Or three or four line cities can go.


    Moreover, from China's consumption data, the consumption growth of the first and second tier cities is slower than the national average growth.

    Wanda and Suning agreed to advance in batches each year.

    Cloud shop

    Entering Wanda Plaza, revenue and profit growth can be expected.

    Wanda has developed new formats through this cooperation, and Wanda's commercial quality has been improved.

    Wanda and Suning are close cooperation. In the future, any Wanda Plaza project, Su Ningdu, has the right to choose.

    For Wanda Plaza already has Gome, will sunning cloud shop be settled?

    Homogeneous competition

    The problem, Sun Weimin said, sunning cloud store will enter Wanda's original store, and in Wanda's new store, Suning will explore new business customization mode with Wanda.

    It is worth noting that Wanda is also actively testing the water electricity supplier O2O.

    Data show that in August 28, 2014, Wanda officially announced the alliance with Baidu and Tencent, the two major online giants, and hand in hand to create Wanda e-commerce.

    At the same time, it also acquired the fast payment of the third party payment platform at the end of the year.

    Although the industry has speculated whether Wanda will cooperate with Suning, Mr Sun said, "flying more is the operation level of shopping centers, which is different from ours."

    Flying is not a platform for selling, it is a property management for shopping centers. Suning is just one of them.

    And when the sunning cloud store is stationed in Wanda, if Yi Fu Bao will get through with fast money, Sun Weimin said that the payment systems of both sides do their own things and have nothing to do with them.


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