Luxury Brands Accelerate The Process Of Digital Reform

Last year, L'OREAL group, the world's largest cosmetics company, also set up the position of "chief digital officer". LubomiraRochet, a Bulgarian executive who took up the post, joined the Group Executive Committee.

L'OREAL group's first half report released last month showed that the sales revenue of group electricity suppliers increased by more than 40% over the same period, accounting for 4% of the total sales, of which the sales volume of mass products department in China has reached 15% as compared to that of online sales. The sales volume of the group in 2015 is up to 15%.

The chief digital Officer (ChiefDigitalOfficer) is a senior executive position that has risen in recent two years and is seen as a powerful help to achieve the vision of the organization.

Sun Haining, director of China's regional market for human resources service provider Ren Shi Da, said in an interview with reporters.

For the company, sales management of key accounts is very important. Setting up the position indicates that LVMH group pays more attention to data marketing and customer big data analysis and management.

It is reported that IanRogers8 28 just announced the departure from Apple Corp, he was with BeatsElectronicsLLC2014 Apple Corp was $3 billion.

After joining the company.

At present, although the main brand LV of LVMH group has experienced experience in the website (for example, from selecting products to completing shopping, the number of customers who need to click the mouse is reduced, it is very convenient to find the shops under the line, and the sharing of a product to the social network is more convenient), but it is the lowest in the group's C e line and Fendi composite score. The two brands are not exposed to any social media, nor have they opened an e-commerce platform.

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At present, it has become a prominent trend in the luxury goods industry. The luxury group like LVMH will exert its strength in two aspects in the future. "Zhou Ting, the dean of luxury research and the Institute of wealth quality, told the first Financial Daily reporter:" on the one hand, we will build our own electronic business platform. On the other hand, we will participate in the third party platform to set up flagship stores.

In view of the above Internet trend, Zhou Ting understands, "at present, luxury brands are carrying out four aspects of action, one is the pformation of offline stores, the two is the reconstruction of information system, the three is the combing and reshaping of goods and price systems, and four is the pformation of talent resources that match them.

The latter includes increasing recruitment of new media and market research talents, digitalization and Internet talents.