Fast Fashion Brands Are Stepping Up The Market In China.

In recent years, more and more fast fashion brands have opened their stores to Guangzhou. Apart from the increasing number of ZARA, H&M, UNIQLO, UR and other brand stores, GAP and other brands have also been sacked in Guangzhou.

From this we can see that the fast fashion brands are stepping into the Chinese market.

In contrast, the imitators in China have only learned a little bit, but far from learning the gods. Improving their supply chain efficiency and improving their development capability is their top priority.

Indeed, casual visits to several ShoppingMall in Tianhe business circle, the flow of these fast fashion brand stores is generally quite large, compared to the next domestic clothing brand stores will be deserted.

One of my girlfriends is ZARA and UR powder. The four seasons clothes are basically settled in the two areas, asking why she has a special feeling. She said that the fashion trends are being promoted by the fashion heroes. They can be found in fashion fast, fashionable, beautiful, and the key prices are still cheap. They can buy very decent clothes at two hundred or three hundred or three hundred and five hundred pieces. "The domestic brand is cheap and looks ugly. Better, the brand is a little decent clothes, and now it is often one thousand, where to buy it."

This brings sales impact to domestic garment enterprises, but also brings the impact of ideas.

So in recent years, many domestic brands have played the banner of "fast fashion", or even sports brand Lining began to produce 10% of the products last year.

They began to imitate fast fashion.

We hope to solve the problem of high storage pressure that the whole industry is facing.

But from the current situation, some brands that claim to be fast fashion are only cheap.

But the price is always cheap. "

One of the advantages of the brand, the "fast" in the whole process, and the accurate grasp of the fashion trend is the key to winning others.

From the exchange with people in the clothing industry, we know that the domestic traditional clothing industry chain can be divided into 7 parts, namely, manufacturing, design, and

Warehousing, pportation, order processing, wholesale business and terminal retail. Generally speaking, the traditional garment production enterprises have to go through these links, the average period is 180 days.

This requires strong supply chain support and fast market reaction to drive the high turnover of commodities.

Take ZARA as an example, it has a large number of fashion buyers to accurately capture the latest market trend, and stores will also timely feedback the sales report and customer demand information on that day.

By accessing real-time information in the database, the designer and the production and operation team decide on what fabric, how to tailor and how to price it.

Then 50% was produced by 22 factories owned by Spain itself, and 50% outsourced to more than 400 processing enterprises. The basic one produced only one style, and there was also a very developed logistics distribution system to ensure absolute speed.

So ZARA produces nearly 20 thousand items of clothing every year. Stores are updated every 3-4 days and always give people a sense of freshness. My girlfriend can find new styles and go home with them every time they visit.