Greatness And Nike Cooperate To Attract Attention

"What does Greatness look like?" one week before the US Open, Serena Williams (also known as "Wei Wei") sat on the sofa of Standard hotel in Manhattan.

The tour will determine whether she can win the first female player to win the Grand Slam (the four grand open) in a calendar year since Stefffi Graf (SteffiGraf) in 1988.

But what she said is not tennis -- at least not just tennis.

What she is talking about is

。

"SerenaGreatness" is a series of tennis dress she co designed with Nike. She will wear this series in the open competition, and its brand product will be on sale on Thursday.

Unlike most of the tour series, this is not just a competition costume, but a series of 2 tennis suits (day and night), 3 pairs of shoes and 1 jackets.

She likes jackets very much, she says, because "jackets are suitable for everyone."

The style of the shoes is mixed with black and white marble and leopard print.

There are also her mottoes on the insole.

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Xiao Wei is very satisfied with her shoes. She said, "this is the first time."

The shape is so cool that I can put my words here. "

Did she ever think of a style that would harm the staff of Nike headquarters in Oregon?

"At the beginning, I wanted the craziest design that I could think of, and I didn't think they could do it," she said. "But most of the time, they could make my mind come true.

Over the years, I learned to be gentle and consider the customers who enter stores.

Sometimes I have to take a step back.

But then I thought, "this idea can be left on the advanced customization."

This is not a casual thing to say.

A week after the end of the US Open, the world will know whether the Greatness series can help Michael win a greater achievement in tennis. Then New York fashion week is about to start.

At present, she has arranged to publicly display the signature products of her series in September 15th.

1, together with Nike CEOMarkParker, Xiao Wei looks at the style of sneakers together. This is one of the three new sneakers in the US Open tennis series.

This is not only the largest product line in more than 10 years between Nike and Williams, but also the richest series that Nike has ever worked with all tennis stars.

A series that can be called Greatness must not contain only one garment.

Either bigger or go home.

You'll see.

Then, let's talk about the series of Xiao Wei.

Nike's chief executive, MarkParker, put forward the name and idea of this series, and Xiaowei's interest was picked up.

"As a designer, I always try to collect inspiration, but it's very difficult," she said. "I often hear designer friends say," Oh, that building is so inspiring, "I thought," when can I have this experience? "I feel that the building has not given me any inspiration.

Meanwhile,

It triggered her thinking.

"Is greatness a win? Is it to lose? Is it to regain strength?" she asked by way of an example, and came to her own conclusion: "these are great, plus one is to treat yourself well."

Obviously, leopard print and snake skin pattern, back fork, black and white and personal motto are also "great".

These are the main elements of the series.

When it comes to match costumes, he is currently in the fashion stage of wearing animal designs.

She admitted that she had gone through the stage of "catching up with fashion" (which was earlier). At that time, she wore a 2 piece denim jacket. During a more romantic period, she wore red, pink bow and pleated skirt flowing freely. Now her style has evolved into a streamlined, vigorous fashion stage.

There are black figures and hollowed back designs in the evening Tennis uniform (Xiao Wei said that she declared this year to be a "backless year"). From January this year, the Australian Open tennis tournament began to wear this style, highlighting the "power and beauty" of the back, and the peach skin snake pattern.

The short waist jacket has a shiny, bright taffeta texture, black bottom white stripe, and the most powerful "affirmative power" printed by her. The lining is written by her handwriting, "you are strong, powerful, and beautiful!"