Wang Tiankai Responds To The National "One Belt And One Road": Enterprises Must Pform To Find A Way Out.

8 at the end of the month in Shanghai, the intense summer heat has gone, the climate is crisp, and the twenty-first China International Home Textiles and accessories.

At the National Exhibition Center of Hongqiao (Shanghai) for the first time, nearly 1400 exhibitors from 30 countries and regions of the world have gathered here to make the world's largest exhibition center a home textile world.

On the 26 day, the exhibition began in the spotlight of the industry. Chinese and foreign exhibitors rushed to the exhibition hall from all sides, looking forward to welcoming visitors from all over the world with full enthusiasm.

At 9 a.m., the chairman of the China Textile Industry Federation, Wang Tiankai, former president Du Yuzhou, former vice chairman Xu Kunyuan, vice chairman Gao Yong, Sun Ruizhe, Yang Jizhao, Xia Lingmin, deputy secretary of the Party committee, and the Secretary of the discipline inspection committee were invited to the exhibition by the Executive vice chairman of the China Textile Council of the International Trade Promotion Committee, chairman of the China Household Textile Industry Association, and the director of the Frankfurt Exhibition (Hongkong) Co., Ltd.

This year, the home textile industry continues to adjust the trend, the industry's main economic data has shown a single digit growth trend, 1~5 months, home textile exports negative growth compared to the same period.

In a complex and difficult situation, exhibitors take the initiative to adapt to the "new normal". According to market demand, we introduce more and better new products to accept the test of the market, and at the same time show the new look of the home textile industry.

Hall 7.1 is the home experience Museum, with nearly 200 exhibitors showing a wonderful home life with warm and comfortable home experience.

Meng LAN, Yue Da, Fu Tian, jieliya, red willow and other big bed brands give buyers from all over the world to experience the charm of China's home textile brand.

At the dream orchid booth, chairman Qian Yuebao received a visit from Wang Tiankai and his party.

A bamboo fiber and cotton blended bed feels as pure as silk. According to the introduction, this product uses two printing and dyeing processes, showing a three-dimensional effect.

Qian Yuebao introduced that Meng Lan's 1~7 sales increased by 32% this year, especially in the Japanese market, mainly due to the optimization of sales channels and online and offline interaction.

Wang Tiankai said that in the market situation is not good, it is very difficult for Meng LAN to achieve such a result. This is the result of the constant innovation of dream orchid, and good products have market attraction.

In the introduction, Qian Yuebao revealed that he was marching towards the upstream oil field, hoping to do something to solve the problem of low localization of raw materials in the upstream of chemical fiber.

In this regard, Wang Tiankai wishes the success of the energy project of Meng LAN.

At the booth of Fu Shi company, Wang Tiankai asked the first sentence: "is the business development good this year?" the company official said that the production was stable, but the most prominent problem at present is the lack of cotton quotas. No quality cotton can produce high-quality products.

Wang Tiankai believes that Chinese enterprises are not unable to make high-end products, but the constraints of raw materials often make enterprises "smart women can not make bricks without straw".

Walking into the exhibition hall, a huge picture of cotton fields, snow mountains and meadows is very eyed.

According to the head of the company, the best towel can be made with the best cotton, and the company responds to the "state".

The strategy calls for the establishment of R & D production base in Xinjiang. It will make full use of the quality resources of Xinjiang's long staple cotton and develop products with Central Asian national characteristics and exports to Central Asian countries in terms of design and flower pattern.

Nantong Dadong is a towels manufacturing enterprise. Before its main export, it has good cooperative relationship with high quality international brand. In recent years, it has been pforming into the domestic market. Now it has 1/3 of all products and is well-known in China.

The quality of products is highly recognized by the market.

Yueda home textile has always been well-known for home textile fabrics, and has begun to march towards finished products in recent years.

The head of the company said the process was very difficult, but it still came through.

At present, there are more than 50 outlets in Yueda, and online sales have reached 30 million yuan since last year. The online prospect is very promising.

Wang Tiankai believes that online sales should not be limited to fixed mode and expand new ways to open up the market.

Wang Tiankai and his party also visited the international life hall with the theme of "enjoying life".

Exquisite and luxurious European fabric attracts many audience's attention.

A Belgian company has arrived in China for the third time. They believe that China is the most important market. The first two exhibitors are doing well, and Chinese people are increasingly fond of European style fabric.

A British company has displayed colorful printed fabrics and curtains, wallpaper, carpets and other high-end products.

When a Morocco Company came to the exhibition for the second time, the sofa fabric made of polyester and acrylic can be sold for 25 dollars / meter. Wang Tiankai carefully stroked the delicate fabric.

"We can do it, but there is still a gap in design," he said.

After a whole morning's visit, Wang Tiankai told reporters that the exhibition saw many new highlights, including design innovation, industrial chain upstream and downstream cooperation, production to service pformation, fiber innovation, personalized customization, and

Products...

In a bad environment, enterprises must pform to find a way out.

In addition, products should have clear direction and high cost performance in order to find their own position in the market.