How Long Can The "Wind" Of Cross-Border Electricity Providers Still Blow Under The "Internet +" State?

With the average annual growth of less than 10% of traditional foreign trade, China's cross-border electricity providers have maintained 20%-30% growth over the past year.

According to the Ministry of Commerce forecast, China in 2016

The volume of import and export trade will reach 6 trillion and 500 billion yuan. In the next few years, the proportion of cross-border electricity providers to China's import and export trade will increase to 20%.

Cross border electricity providers are regarded as "the last piece of cake" by the electricity supplier industry.

In order to gain a firm foothold, all kinds of capital should be equipped with overseas supply capability, and the cost of logistics pportation should be allocated.

In the white hot competition, the pain points and problems of cross-border electricity supplier industry are also emerging.

As one of the only two cross border electricity supplier pilot cities in Guangdong, Shenzhen, the first cross-border electricity supplier pilot site, the cross-border electricity business in Qianhai bonded port area has been developing rapidly in recent years.

In the first half of May this year, a total of over 2 million tickets were issued for cross-border electronic personal items, with a total value of more than 200 million yuan, 20 times and 5 times of last year's total.

With a view of the whole picture, with the expansion of the FTA, cross-border electricity providers in the country more "hurricane".

Not only do electric giants speed up the internationalization of layout, but also the listed companies of traditional industries have been blowing the horn of "Internet +" to seek pformation and enter cross-border electricity providers. At the same time, they have also spawned a batch of new cross-border e-commerce enterprises and entrepreneurs. They have also been competing for the capital of various sectors in the rapid expansion and occupation of market share.

In the white hot competition, the pain and problems of cross-border e-commerce industry are also emerging.

The core competitiveness of cross-border electricity providers, how to link up with policies, how to maintain sustainable development, and how to create a good cross-border shopping experience for domestic consumers and other issues requires the government and the whole industry to constantly explore and adjust, and it is worth our calm thinking.

Because the bonded area and the comprehensive bonded area and other customs control areas are designated in the free trade area, the "hurricane" of cross-border electricity suppliers in each trade area across the country has been blown up, resulting in the shortage of bonded warehouses in many FTA and even the situation of "explosion".

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Ambitious "to build cross-border e-commerce, financial leasing and other hundreds of billions of industrial clusters" in Shekou District, Qianhai, Shenzhen, in April this year after the listing of ushered in a new wave of cross-border e-commerce development boom.

At present, there are 63 cross-border electricity suppliers registered in the Shenzhen customs and 24 thousand kinds of goods.

"Now cross-border electricity providers in Qianhai are entering the best era.

After two years of cultivation, cross-border electricity providers in Qianhai began to expand on a large scale.

Liu Xiao, director of the Qianhai port administration's bonded port area management office, said two new Shenzhen approved by the Ministry of Commerce

Demonstration base, one is Shekou network Valley and the two is deep international logistics park, both of which are located in Shekou self trade area of Qianhai. This is another positive for Qianhai to develop cross-border electricity providers, reflecting the upsurge of the FTA.

At the same time, bonded display and trading center is also gradually emerging.

Up to now, Qianhai Shekou district has tengbang Hai Tami City, Huarun e Wanjia and other 4 cross border electricity supplier experience shops to set up facade, at present or has opened or trial business.

In addition to cross-border e-commerce experience shop, Shekou District, Qianhai, the first "global commodity bonded exhibition and trading center" has also started construction, the first phase of 6800 square meters is expected to be put into operation by the end of this year.

In fact, not only in Qianhai, Shenzhen, but also across the country, cross-border e-commerce business in each trade area has been in full swing.

The Shanghai Free Trade Zone ushered in the settlement of overseas electricity giant Amazon in 2014 and launched its cross-border business.

Registered in the Shanghai Free Trade Zone Waigaoqiao (600648, Guba) bonded area of the United States Pharmacopoeia Commission China headquarters, its currently preparing the "global food Excellence Center" site will also fall in the Shanghai Free Trade Zone Waigaoqiao area.

Shanghai's Waigaoqiao import and export direct selling center (D.I.G) is also using the FTA bonus to make a big brand in the 50 cities of the country.

Guangdong free trade zone Nansha area is also not to be outdone, according to the Nansha inspection and Quarantine Bureau statistics, in April this year, the FTA listing, so far, 190 cross-border e-commerce enterprises completed the record in Nansha port, accumulative audit of the warehouse entry list of 1273 votes, the total value of more than 395 million yuan, Jingdong international, 1 stores, jumei.com, Suning cloud business (002024, stock bar), vip.com, Dangdang, Tmall international and other domestic cross-border business enterprises have settled in Nansha.

In fact, cross-border electricity providers do not have absolute contact with the FTA, and the cross-border electricity supplier pilot is related to the special customs supervision area.

Insiders pointed out that "only when the provinces and municipalities apply for free trade zones, they will put some customs supervision areas in the block, namely, bonded zones and comprehensive bonded zones, into the free trade area."

Because of the favorable policies of the FTA, entrepreneurship in the region can enjoy more preferential policies, and there are some innovations in the field of cross-border e-commerce. Customs, taxation, inspection and quarantine departments have also launched a number of measures that are conducive to low cost operation and convenient customs clearance process, creating favorable development environment for cross border e-commerce. Therefore, the FTA opportunities become the focus of cross-border e-commerce enterprises, and attract a large number of cross-border e-commerce enterprises to enter.

Tao Zili, chairman of the first batch of cross-border electric business enterprises in Guangzhou, the chairman of Mercure preferred e-commerce company, admitted that "cross border electricity providers and FTA do not have a relationship of half cents, only related to the supervision of bonded areas.

But when the wind blows there, enterprises will naturally occupy a place.

It is understood that due to cross-border electricity providers get together, many FTA bonded warehouses often appear in short supply or even "burst warehouse" situation.

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Many players compete for the last piece of cake.

Traditional retailers, domestic and foreign e-commerce giants, start-up companies, logistics providers, supply chain distributors and other players have entered the electricity supplier, competing for the "last piece of cake" in the field of electricity supplier.

In fact, cross-border electricity supplier is not a new industry, but a concept that has emerged in recent years.

Cross-border electricity suppliers can be divided into cross-border import electricity suppliers and cross-border export electricity suppliers.

In the field of export, Alibaba, Dunhuang network, Lanting Pavilion and other enterprises have made a lot of money before the rise of cross-border electricity providers.

With the promotion of domestic consumers' demand for commodity quality, cross-border import electricity suppliers have been emerging in recent years, and become the last piece of cake for all kinds of capital contention.

Among them, the most popular way is to go to the grass root market in the gray area of customs.

"Hai Tao purchasing" is very active in micro-blog and WeChat circles, and has become one of the most important channels for many consumers to contact overseas commodities.

With the opening of China's cross border electricity supplier import and export pilot and the opening of Hai Tao's photochemical era, "cross-border electricity supplier" as a rapid rise of the industry, since October 2014, the traditional retailers, domestic and overseas e-commerce giants, start-up companies, logistics providers, supply chain distributors and other players have entered the electricity supplier import business.

In the capital market, there are also many traditional enterprises taking advantage of the "market": reporter inspection found that since March 2015, the influx of cross-border electricity providers listed companies are not few: AOKANG shares stake in cross-border electric business share the potential of Lanting Pavilion; Semir apparel (002563, stock bar) subscribe to Korea electric business ISE17.67% shares for 115 million yuan, to build a mobile Internet platform in China, focusing on cross-border consumer business;

Strategic cooperation; at the end of last year, Haining Leather City (002344, stock bar) announced cooperation with South Korea about rational cooperation to build cross-border e-commerce platform, to carry out Korea's overseas merchandise shopping cooperation in China; 300146 yuan, 160 million shares in Shenzhen Tree Technology Co., Ltd.

An insider who declined to be named said that the slow growth of the main business is one of the important reasons for traditional enterprises to enter cross-border electricity providers.

Looking for new profit growth points in cross-border electricity supplier has become a new direction for capital operation of many traditional industries listed companies.

The influx of players and the continuous release of favorable policies promoted the rapid development of cross-border electricity providers. The industry classification began to be refined, and the operation mode also developed a variety of categories.

Such as Tmall international platform cross-border electricity providers, such as Jingdong, jumei.com, honeybud and other B2C self operated cross-border electricity providers, such as Taobao global purchase, ocean terminal, Hai MI and other cross-border C2C electricity providers, as well as cross-border supply chain service providers, overseas direct mail providers, rebate shopping guide, generation operation and so on.

According to the statistics of the General Administration of customs and the China electricity supplier research center, in 2014, the total import and export volume of China reached 26 trillion and 430 billion yuan, and the penetration rate of cross-border e-commerce reached 14.2%, and the cross-border e-commerce pactions amounted to 3 trillion and 750 billion yuan, an increase of 30.6% over the same period last year.

With the average annual growth of less than 10% of traditional foreign trade, cross-border electricity providers in China have maintained 20%-30% growth over the years.

According to the Ministry of Commerce forecast, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan in 2016. In the next few years, the proportion of cross-border electricity providers to China's import and export trade will increase to 20%.

It's not easy to occupy a place.

The ability to supply overseas goods, the cost of logistics pportation, the ability to import customs clearance and the storage of warehouses.

Although the starting line of each capital is not too far away, it is not easy to have a firm foothold in this field.

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Although the cross-border electricity supplier is regarded as the "last cake" and "trillions of market" by the electricity supplier industry, all kinds of capital have been "sharpening", but in this new draught, the starting line of big guys and younger brothers is not too far away. In order to gain a firm foothold in this field, they all meet the problems of supply chain, customs clearance, warehousing, logistics and so on, while different types of players have different emphasis on problems.

Reporters found in the interview, for B2C type of import electricity supplier, financial pressure and category restrictions are "breathing pain."

Whether it is to open up the upstream supply chain, or to improve the effectiveness of logistics clearance, to rent or build warehouses in the bonded area, or to attract users through price wars, every link needs money.

In marketing, if the price war is not frequently promoted, it may be abandoned by the consumers who focus on cost-effective.

Therefore, in order to seize the market share as quickly as possible, and accurately and fiercely, the electricity suppliers still have to fight the price war frequently.

Shenzhen Qianhai bonded area five cross border electricity supplier import pilot

Xiao Siqing, director of Shenzhen One Tree Technology Co., Ltd., told reporters that with the focus on the mother and baby products business platform as an example, "not long ago, the B2C cross-border e-commerce platform played the price war of diapers. It sold more than 100 yuan and a pack of diapers with the same brand. But jumei.com sold more than 60 yuan, honey bud baby sold 59 yuan, NetEase koala more than 30 yuan a pack, everyone lost money to fight price war, who was fighting more money than anyone else."

Such cross-border electricity providers are also facing problems such as unstable supply chain and difficult supply chain.

Yang Weiwen, Secretary General of the Preparatory Committee for the Asia Pacific cross border E-Commerce Association, pointed out that "at present, cross-border import electricity suppliers are still being purchased by individual or professional teams to overseas retailers, and then sold to domestic consumers, and have not really opened up the supply chain to get real sources of supply. There is no industry in the industry that has ever heard of a company's docking with the overseas famous brands to achieve a stable business model."

According to Xiao Siqing, there are three ways to acquire overseas goods: first, direct sourcing of brand buyers; two, channel providers; three, commercial super sweep.

Due to the limited capacity of some regional brands and the weak ability to control overseas sources, there are few cross-border electricity providers that can really get through the supply threshold. In the case of Qianhai bonded area, there are some suppliers, some warehouses, but few enterprises can do both.

"We need to fight overseas supply capacity, fight logistics and pportation costs, import customs clearance capabilities, and seize storage."

Liu Zhiyong, President of the Shenzhen cross border E-Commerce Association, is bluntly saying that some small and medium-sized cross-border electricity providers are "unable to afford" in the process.

In warehousing, whether it is in the bonded area or overseas, it is not easy for many cross-border electric business enterprises.

Xiao Siqing introduced the problem of setting up a warehouse in the bonded area. "Setting up a warehouse in the bonded area takes time to accumulate. Communication and docking from all aspects is not a matter of getting approval. It is a very delicate job.

Secondly, a team and experienced team will know how to deal with fragmented orders.

At the same time, both supply and storage will cost a lot of manpower and material resources, so many cross-border electricity providers only focus on the training of customers at the C end, and supply the goods, delivery and logistics to the outsourcing supply chain service company.

With the increasing volume of business, the demand for bonded warehouses has increased sharply.

Guangzhou City Ren you than Agel Ecommerce Ltd general manager Sha Qingping believes that warehousing has become a stumbling block for the development of cross-border electricity providers. "Three working days for customs clearance and two days for commodity inspection, the biggest problem now is warehousing and logistics."

Another industry insider disclosed that there are not many enterprises that sign up for the rental of bonded warehouses in Nansha. Even the heads of enterprises estimate that the bonded warehouse in Nansha has a gap of 300 thousand -50 square meters.

The cross-border e-commerce self built "overseas warehouse" has also become a hot topic.

Although domestic policy dividends bring benefits to the construction of overseas warehouses, there are still many difficulties in the construction and operation of overseas warehouses.

How long can the wind blow?

The tuyere is rotated. As long as we insist on value creation, it is valuable to other people, organizations and regions. We believe this and we can verify it, and we don't have to rush to catch the draught.

The central bank changed its quotation rules in August 11th, when the yuan traded at 6.2298 against the US dollar in the same day, down 1136 basis points from 6.1162 on the last issue day (August 10th), the biggest decline in history.

Insiders worry that if the RMB enters the devaluation channel, how long will the cross-border electricity supplier industry still be in the "tuyere"?

Liu Zhiyong, executive director of Guangdong cross border E-Commerce Association, believes that the depreciation of the RMB is favorable for the export of cross-border electricity suppliers, but for cross-border import electricity providers, it will lead to an increase in its procurement costs. However, the gross profit margin of the industry is around 30%. I believe that most enterprises can still withstand the impact of the depreciation of the renminbi.

Generally speaking, the proportion of cross-border import electricity providers to the overall cross-border electricity providers is still relatively small, and the impact of RMB depreciation on this part is still relatively limited.

But there are also people in the industry who believe that this will make the business enterprise that has been exhausted by price war worse.

"The profit margins of imported products such as mother and infant are very small, and the selling price can be increased by two percentage points in order to offset the impact of the depreciation of the renminbi."

Xiao Siqing, head of Shenzhen City Tree Science and Technology Co., Ltd. believes that the depreciation of the RMB will have a relatively large impact on its high growth import business. In the short term, the company will pay the difference price by itself, but in the long term, it will still have to start with increasing the price of imported goods.

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However, most of the respondents in the industry believe that the prospect of cross-border e-commerce is still very broad in the context of the national government's research on the regulatory policies that are compatible with the development of cross-border e-commerce and the creation of a favorable environment for the development of cross-border e-commerce.

But for cross-border electricity providers, the most important thing is to improve their competitiveness while enjoying the dividend policy.

From 2014 to 2015, the policy level has been releasing the benefits of cross-border electricity providers. A series of cross-border import electricity supplier policies have recognized the legitimate identity of cross-border electricity providers, while recognizing the prevailing regulatory and taxation methods in the industry.

"Wind comes from both sides, one is the policy support from the government, and the other is the capital preference of venture capital. The two converge together, even if you don't do anything, you may succeed.

But you have to give birth to a pair of wings when you are blown up, or you will be killed.

Professor Shi Jian, deputy director of the management innovation research center of Nankai University, is like an example.

Insiders believe that the pain points in the development of cross-border e-commerce will also become business opportunities.

For example, in view of the problems in the various aspects of cross-border electricity supply chain, some enterprises have focused on providing a comprehensive one-stop solution for cross-border e-commerce enterprises, and have produced a number of cross-border third party service providers in logistics, warehousing, payment and customs clearance.

With regard to the shortage of warehousing in the bonded area, the staff of the bonded area also indicated that they were deploying and expanding the warehouse.

Chen Jing, deputy director of the business department of Shenzhen Qianhai bonded port area, pointed out that "Qianhai has a small area, only 15 square kilometers. At present, only 3 square kilometers can do logistics warehousing."

Therefore, we will consider expanding regional warehousing space with regional cooperation such as Longgang, Pinghu and big shovel Bay, and the company registration and settlement is still in Qianhai, enjoying Qianhai policy.

For the future competition pattern of cross-border electricity providers, Xiao Siqing believes that the development of cross-border electricity providers is very fast now, and the future competition pattern will be a handful of giants who control all kinds of resources, sweeping huge amounts of capital, instantly opening up and monopolization of various passes, and there is not much time for smaller cross-border electricity suppliers to precipitate and accumulate.

In the first round of competition for cross-border electricity providers, there may be only ten or twenty businesses with large capital support and large volume of business to survive.

Another entrepreneur doing cross-border e-commerce in Shenzhen told reporters that the future competition pattern of cross-border e-commerce will also be like the long tail curve, "either increasing the category or concentrating on a subdivision area.

The former is more likely for the capital adequacy platform providers, and the latter is the only way for many small cross-border electricity providers to seek breakthroughs, that is, to meet the individual needs of consumers.

As for the difficulties arising in the import and export process, it can only be the entire cross-border electricity supplier groups continue to expand their size and size, to push the reform.

"Cross border electricity providers try to connect themselves to the whole industry chain, which is unreasonable. They will spend too much energy and money. The best way is to let professional people do professional things and make use of their advantages to make their own wedding clothes."

An industry insider told reporters.

The academic community is more concerned about the enthusiasm of the industry.

Shi Jian believes that cross-border electricity providers will not be a lasting topic, but only at a specific historical stage and in pition.

"This is not to say that there is no room for development of cross-border electricity providers. Now many people talk about the topic, often does not mean that it has strong vitality, may be the accumulation of the past, now need to find a breakthrough.

And the tuyere is rotated. As long as we insist on value creation, it is valuable to other people, organizations and regions. As long as we believe this and verify it, we do not have to rush to catch up with the draught.