Clothing Marketing Is Not The Only Marketing Strategy.

One of the most important tasks of brand strategic planning is to plan scientific and reasonable brand strategy and brand structure.

Under the single product structure, marketing and communication activities are all about upgrading the assets of the same brand. After increasing the product category, they are faced with many difficulties. Is it to carry out the brand extension new product, or to adopt a new brand? If the new product adopts a new brand, then how to coordinate the relationship between the original brand and the new brand, how to coordinate the relationship between the total brand and the product brand?

The best strategy is to solve these problems.

This is a very complicated theory and a difficult task in the actual operation.

At the same time, for large enterprises, a small decision on branding strategy and brand structure will be magnified in the form of multiplier effect in every link of the enterprise run by hundreds of millions or billions of enterprises, so as to produce an inestimable impact on enterprise efficiency.

The decision level of branding strategy and brand structure is high. It is very common for enterprises to earn tens of millions and billions of dollars. The low level of decision making leads to the loss of tens of millions and billions of enterprises.

The ultimate goal of building a strong brand is to keep getting better.

And profits.

Because the repeated use of intangible assets is no cost, as long as we have a scientific attitude and superb wisdom to plan the brand extension strategy, we can make full use of the intangible assets of brand resources through rational brand extension and expansion, and realize the leaping development of enterprises.

Therefore,

One of the important contents of management is to conduct scientific and forward-looking planning on the following aspects of brand extension:

Refining the core value of inclusive brand and embedding the brand extension pipeline.

How to seize the opportunity to expand brand expansion

How to avoid the risk of brand extension effectively?

How to extend the core value and major associations of products and enhance brand equity?

How to popularize new products successfully in brand extension

Most importantly, on the basis of understanding the laws of various branding strategies and deeply studying the actual situation of enterprise's financial resources, enterprise's scale and development stage, product characteristics, consumer psychology, competition pattern and brand promotion ability, we should select a scientific and efficient brand strategy mode according to low cost and favorable business performance, profits and the strategic goal of cultivating strong big brands.

At the same time, we should plan the relationship between enterprise brand and product brand, and the relationship between product brands, and establish a scientific brand structure.