Home Textile Exhibition Under The New Normal To Expand The Scale Of The Counter Trend

Judging from the operation situation of the whole home textile industry, the home textile industry presents a single digit growth trend, and it has all been the two digit growth in the past. Some home textile enterprises are facing difficulties in production and operation, and some enterprises are also sliding to the brink of bankruptcy.

From the external environment, the world economy is in the process of deep adjustment, the momentum of recovery is insufficient, the uncertainties are increasing, the downward pressure on China's economy is still increasing, and the deep-seated contradictions in development are prominent.

However, in this difficult and complicated situation, this year

Or maintained a relatively large growth, the exhibition scale reached 170 thousand square meters, an increase of 20 thousand square meters over the previous year.

Yang Zhaohua said: "the development of the industry in recent years is the result of structural adjustment."

Products are the foundation for enterprises to survive.

。

Without good products, consumers will not buy it; without market, the products produced can only be stacked in the storeroom.

These two factors are the most critical factors for the development of enterprises.

Therefore, the adjustment of industrial structure is divided into two parts, one is the adjustment of product structure, the other is the adjustment of market structure.

Whether it is product innovation, marketing innovation or channel innovation,

It all comes down to serving the two centers.

This year the bed products industry performed better, especially in Nantong, where bed products grew by 9%.

Yang Zhaohua pointed out that all of these are due to the first adjustment period of the bed products industry two years ago. After the adjustment of enterprises' multi pronged adjustment, those who used to do domestic sales are now doing foreign trade.

Conversely, we see that towels are not growing faster than before, and only about 4%.

However, many enterprises have said that the total demand for curtain cloth and sand has not changed much, the market has not shrunk, and there may be a slight increase. All these suggest that our product structure and market structure need further adjustment.

Yang Zhaohua believes that this is mainly home textile exhibition to meet the needs of the industry development, and seize the opportunity of the pformation and upgrading of the industry.

The more difficult period of development of the industry, the more need for home textile enterprises exhibition information and guidance.

He further pointed out that the number of exhibitors at home textile exhibition this year did not change much compared with that of last year, and only increased by 24.

Therefore, the expansion of the exhibition scale is the growth of the enterprise's single area.

On the one hand, it is to make up for past debts. In the past, exhibitors needed larger exhibition area, but the total size of the exhibition was restricted, so the Organizing Committee of the exhibition failed to arrange for it.

On the other hand, since last year, a lot of curtain fabric enterprises have implemented multi brand operation. Formerly, a brand is divided into high and low grade products. Now it is divided into several brands to serve different consumer groups, and has a higher demand for exhibition area.

Then there is an increase in the number of enterprises that combine domestic and export businesses. In the past, foreign companies were also doing domestic sales, and the demand for booth area increased.