Givenchy Opens New Battleground In Flagship Store In New York

Return to New York in great fanfare.

The French fashion company of LVMH group opened a flagship store with an area of more than 450 square meters at the end of August at Madison street, New York, 747.

The interior design of new store is led by the brand creative director Riccardo Tisci.

The company's turnover is estimated at 400 million euros.

The brand hopes to invest in the US market, strengthen the local wholesale sales business and open other branches in the local market.

It will also participate in the fashion week of New York.

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This is Givenchy's second store after Miami.

In fact, it returned to New York because Givenchy once opened shop on Madison street, but it was closed in 2006.

New store displays all products of its brand.

Givenchy said in a statement, "this is our company.

A major event of development is the latest achievement of our "custom-made" business strategy for opening up new stores, and at the same time helps to strengthen our long-term relationship with New York.

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The fashion show, which is held in New York fashion week (from September 10th to 17th), will officially open at 18:30 on September 11th. It will take an artistic performance. It is directed by Serbia artist Marina Abramovic, who is known for its experimental performances.

However, the venue of the show and the private party address after the fashion show were still not revealed.

The theme of the fashion show is "celebration of love", which is hoped by Riccardo Tisci, the brand art director. He also takes this opportunity to celebrate his 10th anniversary brand name series and accessories series.

Givenchy is a branch of the luxury industry giant LVMH group.

One of the highlights of the fashion show is that the fashion industry is extremely rare: besides the usual guests (reporters, buyers, celebrities) who draw lots, more than 1000 more ordinary people will attend the fashion show.

For this purpose, the brand has set up a website with the New York municipal government, adopting online first come first served mode.

Meanwhile, Givenchy will be holding the opening ceremony at the flagship store in Madison street, Manhattan.

This is actually the brand entering the business again.

The group had previously owned a store, but it closed in 2006.

Givenchy currently has two other branches in the United States, located in Miami and Las Vegas.

LVMH did not announce the specific performance of its more than 70 brands, but pointed out in its annual report that Givenchy is one of the largest sales and profit growth companies in the field of fashion, leather goods, perfume and cosmetics.