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    Chinese Tourists Are Natural Shoppers.

    2015/9/1 21:18:00 21

    Chinese TouristsShopping GroupsConsumer Groups

    According to a report released by HSBC in February this year, Chinese tourists now account for an astonishing 40% of French luxury sales, so many retailers in Paris will continue to do their best to attract Chinese tourists.

    In the past few months after Christmas, retail sales in Paris tended to be weak.

    Things are quite different now.

    During the Chinese new year, the department stores greet 100 buses carrying Chinese tourists every day, so that 4000 people may enter the bus every day.

    They enjoy the treatment of VIP guests. They take them from exclusive channels to department stores and have private shopping assistants.

    It is widely believed that department stores will give commissions to these shopping assistants, but department stores refuse to comment.

    Le Louvre Museum grands Magasins - the equivalent of London's Harold Harrods or New York's blooming DELL department store (Bloomingdales) - and luxury shops and shops around Champs Elysees street and Place Vendome.

    Jewelry dealer

    Many or pparent strategies are being used to cater to the preferences of Chinese tourists.

    They offer free wireless internet access, Chinese speakers, VIP lounges, and tourists' special fast shopping passages, reserved for tourists, on both sides of the most popular.

    Chinese tourists

    Welcome merchandise.

    Chinese tourists usually stay in Paris for only one and a half days, and basically do not have time to stroll leisurely in large shopping malls.

    "We have a welcoming guest who speaks Chinese and welcomes Chinese customers one by one.

    Purchased goods will be delivered directly to the hotel where they are staying.

    We constantly make adjustments to provide tailor-made products according to customers' needs.

    Shopping experience

    "

    Mary Bart, deputy director of customer relations at Bon March seventh, a high-end department store in Paris, said (Marie Bart).

    Their Chinese customers are mainly high net worth people. They will spend money to buy French luxury brands, such as Roger Vivier shoes and bags, Moyna jewelry, which is rare in China.

    Le Ponte Marcel department store set up a VIP tax exemption department, allowing some shoppers to complete VAT rebates in their exclusive lounge on the spot.

    Department stores even extended the restaurant's business hours to meet the demand of shoppers with jet lag.

    Other department stores in Paris, such as Le Printemps and old Buddha's department store, which are still considered as tourists to Paris, must also go to the shrine of worship.

    According to 3E, Chinese tourists now account for more than 30% of the total revenue of the department store.

    Lafayette department declined to comment.

    "The development trend of these stores is to further divide the shopping space and improve efficiency.

    Some cashiers are specially designed for the first time visitors because their time is limited and there is a shopping list that needs to be completed.

    But the VIP lounge is for richer consumers, who often do not want to crowd with large numbers of tourists.

    Erwin Randberg, director of consumer and retail equity research at HSBC, and author of The Bling Dynasty (glittering Dynasty), said Erwan.

    The way these big department stores display new products has also changed over the past five years, mainly because of customers from China.

    Now, the goods displayed in the windows of Paris, Beijing and Shanghai are basically the same.

    "There are few local shops in Paris. With the relaxation of tourism restrictions, I believe this trend will not change."

    Said Rambo.

    He is confident of the development trend of the market and believes that the recent financial market volatility will be minimal.

    "Devaluation will obviously affect the tendency of Chinese tourists to buy, but in terms of the current degree of depreciation,

    A drop of less than 5% will have little impact, and Chinese tourists will find Paris cheap and fun, "added Rambo.

    Some department stores are witnessing the coming of the Chinese age.

    La Samaritaine, bought by Louis Weedon, a luxury holding company, has been shut down for many years. The renovation and renovation bill has been shelved by planning disputes for many years.

    The company has designed a huge renovation plan to build the first French luxury tourist tax-free commercial building for Chinese tourists, including a magnificent hotel.

    However, the 470 million euro ($559 million) decoration project has been on the shelf for a long time, although it has begun to move a bit recently, but it has not yet been launched at least.


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